Through a partnership with Operation PROM, Macy’s is donating prom dresses to girls in need
NEW YORK, 2016-Mar-23 — /EPR Retail News/ — Macy’s (NYSE:M) is helping every girl reign supreme as the prom style queen with a breathtaking assortment of dresses and accessories. With styles that range from fairytale princess to Old Hollywood glamour to cool girl edgy, Macy’s has all the latest trends to make girls stun on the big night. By partnering with Operation PROM, Macy’s is helping to ensure all girls look and feel special on prom night through the “Buy 1, We’ll Donate 1” program. For each prom dress purchased on March 26, Macy’s will donate a brand new dress* to Operation PROM to help girls in need sparkle on prom night.
“Prom night is a night girls dream about,” said Stephanie Muehlhausen, vice president/fashion director of ready-to-wear and millennial, Macy’s. “With our selection of gorgeous dresses and accessories, we want to make sure girls look and feel as extraordinary as they’ve dreamed. We’re also very proud to partner with Operation PROM to help make that dream come true for girls in need as well.”
Runway-inspired dresses, shoes, bags and jewelry turn up the volume on dance floor-ready prom looks. Channeling the red-hot 70s trend, sleek halter-neck dresses rendered in vibrant colors and metallics let girls channel their inner Bianca Jagger. Stark black-and-white dresses are perfect for the girl with the mod flare, while ethereal strapless dresses with delicate lace and embroidery embody regal elegance. Flirtatious openings and sheer stratums of chiffon reveal a chic focus on skin, and cutout details and geometric illusion patterns on column gowns are strikingly contemporary.
Polishing off a dazzling prom look are equally dazzling accessories. Two-piece ankle strap sandals are de rigueur and complement sleek looks, while chunky platform sandals in graphic prints are stellar punctuation points for dresses minimalist in design. Caged shooties are daring and attention-grabbing, and pointy-toed d’orsay pumps with a bow on the toe are perfectly prim for ladylike looks. Lucite box clutches, embellished minaudieres and striped envelope clutches are fabulous ways to carry phones and prom night essentials. Pile on the bling with gemstone-encrusted bib necklaces, 90s-chic chokers, modern cuffs and exquisite earrings, from demure studs to fierce ear cuffs to jaw-dropping chandelier earrings.
Prom night is a magical evening, and Macy’s has partnered with Operation PROM to bring that magic to young women in need. Macy’s invites customers to help girls glow on prom night by participating in its “Buy 1, We’ll Donate 1” program, benefitting Operation PROM. On Saturday, March 26, for every prom dress purchased, Macy’s will donate a prom dress to Operation PROM, which provides formalwear to students who are in financial need, homeless, sick or disabled. This amazing cause brings joy to the lives of countless young women and helps them to feel as wonderful and as beautiful as they are.
*Up to 5,600 new dresses. Only regular-price prom and social dresses trigger the donation. Purchase is not tax deductible.
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 730 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events asMacy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plazain southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
About Operation PROM
Operation PROM is a national 501 c 3 not-for-profit organization that provides free prom dresses and tuxedos to underprivileged teens. Eligible students are those who are in financial need, homeless, sick, or disabled. Over the past 12 years, Operation PROM has helped thousands of students across the U.S. attend their prom at little or no cost.
Holly Thomas, 646-429-5250
Billy Dumé, 646-429-7449