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Zaandam, the Netherlands, 2016-Mar-28 — /EPR Retail News/ — was named Best Web Store of the Netherlands in the annual Thuiswinkel Awards (Homeshopping Awards) Ceremony, both by an expert jury and a consumer panel.

According to the jury, deserved the prize as it bases its choices on what customers find most important rather than on what happens to be “cool” in the industry. also won the public award for Best Online Department Store.

Improvements in specialty stores
Since 2010, has significantly expanded its specialty stores, increasing the assortment from 2.5 to 10 million articles.’s assortment also grew thanks to the introduction and expansion of the “Sell via” business model and the addition of luxury beauty brands in 2015. In 2015, furthermore focused specifically on service and quality, adding more product information in its stores. In addition, several improvements were made on the mobile app, making mobile shopping easier than ever.

More choice in delivery
In 2015, customers ordered more at than ever before, with a record of 350,000 items in one day. They had more delivery options, as expanded the number of pick-up points, introduced evening delivery and a same day delivery service. also developed a fulfillment service for businesses selling via their platform, ensuring customers can rely on service for an even larger part of the online assortment.

Daniel Ropers, General Manager of said: “All the appreciation we are seeing, from our customers and also the expert jury, gives us even more energy to continue on this road with full speed, and to become an even better store for our customers in 2016.”


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