FDI in Indian E-commerce will stop price wars and streamline operations: Bhaskar Venkatraman

Chennai, India, 2016-Mar-30 — /EPR Retail News/ —  The Indian government’s move to open up E-commerce market place to Foreign Direct Investments (FDI) will, apart from bring in more foreign investments and improve economy, also streamline and regulate the market while arresting the unethical price competitions, says Bhaskar Venkatraman, Founder and Director of JusTransact.com, an exclusive e-commerce market place for Point Of Sale (POS) products and consumables, for both retail and non-retail applications.

Bhaskar Venkatraman, Director, JusTransact.com

Bhaskar Venkatraman, Director, JusTransact.com

Reacting the government move to allow 100% FDI in India’s e-commerce sector, Bhaskar, who is one of the pioneers in introducing POS technology to Indian retail market, says,  “This is a good step with a long term vision and a step towards bring in regulations and healthy competition among e-commerce companies. The move will arrest un-ethical price competitions vis-à-vis brick-and-mortar counterparts which will ultimately benefit end users. This will also change consumers’ perspective towards online shopping as they give more weightage to convenience rather than the price factors.”

On the flip side, the entry of international biggies into Indian e-commerce sector will lead to realignments of local companies, which is unavoidable in the present scenario. This will trigger healthy competition and improve products’ standards in the market, a win-win situation for consumers.

About JusTransact.com

Justransact.com is an e-commerce venture of Millennium Retech Ventures India Pvt. Ltd promoted by Millennium Group. JusTrasact.com was launched with a sole motive of providing reliable, affordable and scalable POS solutions to the fast growing retail sector in India. POS technology facilitates small, medium and large businesses automate their activities, enhance customer experience and also make them competitive with established players. The portal has made world-class cutting-edge POS Hardware, Software and Knowledge accessible to retailers. Headquartered in Chennai and having branches in major cities in India, Justransact.com offers one-stop solution for all kinds of POS needs to both retail and non-retail business applications. The portal currently sells 1000+ POS products of 15+ categories from 40+ world’s leading brands.

Media contact: 

K Ramanathan,

ram(at)justransact(dot)com

G-19,2nd Floor, Block-16, 2nd Main Road,

Ambattur Industrial Estate,

Chennai-600 058.

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