Grocer to Expand its Imported HemisFares™ Brand as part of Savor World Flavor Event
CINCINNATI, 2016-Apr-06 — /EPR Retail News/ — The Kroger Co. (NYSE: KR) family of stores is taking customers on a gourmet journey to taste the exquisite flavors of Spain during an exciting two-week event, Savor World Flavor: Taste of Spain.
A team of Kroger food explorers traveled the regions of Spain, and collaborated with local producers and chefs, searching for authentic, yet easy to prepare meal ideas and beverages. Starting April 6,Taste of Spain will highlight the best flavors brought back for Kroger customers, such as seasoned chorizo, smoked paprika garlicky shrimp, freshly harvested extra virgin olive oil, saffron-flavored paella, and smooth, fruity Chardonnay from Navarro.
This ultimate foodie event will feature samples, recipe ideas, new food products and events that bring a taste of the Spanish culture to Kroger stores across the country.
“Savor World Flavor events introduce our customers to new dinner solutions from flavorful regions of the world without leaving their hometown store,” said Mike Donnelly, executive vice president of merchandising for The Kroger Co. “The Spanish cuisine is ideal for special occasions or everyday meals, and we are helping our customers recreate those colorful flavors in their own homes.”
The grocer will also introduce new internationally inspired products under its exclusive brand HemisFares™, which debuted with Taste of Italy last fall. These best-of-the-world eats are procured directly from their food-rich regions for Kroger customers. This latest launch will introduce Spanish favorites including dry-cured jamón Ibérico de Bellota, rich and creamy spicy paprika aioli, and olive oil from the La Mancha region of Spain.
Kroger will host a national Twitter party at 10 p.m. EST on Monday, April 11, for customers to learn more about Spanish cuisine and engage with an internationally known chef and culinary expert. To participate, follow @kroger on Twitter.
This is the third Savor World Flavor event Kroger has hosted, inclusive of Taste of México in 2014 andTaste of Italy last year. For more details, including recipes and cultural facts please visit www.spanishworldflavor.com.
Every day, the Kroger Family of Companies makes a difference in the lives of eight and a half million customers and 431,000 associates who shop or serve in 2,778 retail food stores under a variety of local banner names in 35 states and the District of Columbia. Kroger and its subsidiaries operate an expanding ClickList offering – a personalized, order online, pick up at the store service – in addition to our 2,231 pharmacies, 784 convenience stores, 323 fine jewelry stores, 1,387 supermarket fuel centers and 38 food production plants in the United States. Kroger is recognized as one of America’s most generous companies for its support of more than 100 Feeding America food bank partners, breast cancer research and awareness, the military and their families, and more than 145,000 community organizations including schools. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable.
SOURCE The Kroger Co.