PARIS, 2016-Apr-14 — /EPR Retail News/ — The LVMH Group has affirmed its longstanding support for entrepreneurial initiative and innovation by becoming a partner of “VIVA TECHNOLOGY PARIS”. This groundbreaking event will bring all the key players in the digital transformation together in the French capital from June 30 to July 2, 2016.
LVMH is a prominent partner in this international event, designed to promote France’s capabilities in innovation and nurturing startups. Organized jointly by Groupe Les Echos and Publicis Groupe, VIVA TECHNOLOGY PARIS will give 5,000 startups a chance to engage with business executives, investors, researchers and opinion leaders from around the world.
LVMH is hosting a special “Lab” dedicated to the luxury industry, designed as a “village of excellence”. Within this 500-square-meter space, the Group will welcome 50 startups whose initiatives address the future challenges of luxury houses in Fashion & Leather Goods, Wines & Spirits, Perfumes & Cosmetics, Watches & Jewelry and Selective Retailing. Participating startups will be chosen for their capacity to drive quality and excellence in customer relationships and to create unique, powerful experiences for consumers who engage with these exceptional Houses.
“The luxury industry is at a strategic juncture with respect to digital technologies, and an essential part of this transformation is recognizing the importance of entrepreneurial initiative, which has always been a core value at LVMH. We’re very proud to be associated with VIVA TECHNOLOGY PARIS to help showcase the best startups in the luxury industry today, the creative young enterprises that will nourish the future of luxury” said Ian Rogers, LVMH Group Chief Digital Officer.