WASHINGTON, 2016-Apr-20 — /EPR Retail News/ — The National Retail Federation today announced that Chico’s FAS Inc. President of Digital Commerce and Chief Marketing Officer Miki Berardelli has been named chairwoman of the NRF CMO Council. Berardelli, who will serve a two-year term, succeeds Kathy Doyle Thomas, executive vice president and chief strategy officer for Half Price Books.
“Miki has been very engaged as a member of NRF and the Council will benefit greatly from her dedication and leadership as chairwoman,” NRF Senior Vice President of Communities Vicki Cantrell said. “We have been very fortunate to have Kathy Doyle Thomas guide the Council and are thrilled to continue to broaden the council’s vision and efforts through Miki’s leadership.”
The council, established in 2013, is the premier retail industry association for C-level and senior marketing executives and serves as the primary marketing and advertising voice of the retail industry. The council provides unique networking opportunities and educational programming.
“I’m looking forward to serving as the Chairman of the NRF CMO Council. It’s an exciting time for retail marketers given the rapidly changing landscape and opportunities to deliver quality experiences that meet and exceed customer expectations,” Berardelli said.
The council is open to any NRF member retailer’s CMO or person holding the company’s top marketing position. Members of the council collaborate with other NRF groups including the CIO Council and Shop.org to develop comprehensive research and connect with industry peers.
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. nrf.com