Argos sees sales of Villain characters Kylo Ren and Darth Vadar outselling the good guys on Lego action figures

Milton Keynes, UK, 2016-May-05 — /EPR Retail News/ — Britain is a nation of bad guys as Argos sees sales of Villain characters Kylo Ren and Darth Vadar flying off the shelves outselling the good guys 2 to 1 on Lego action figures.

Lightsabers are up 280 per cent year on year and the bad guys are clearly taking the lead as Villian lightsabers (Dark Side) are outselling the good (light side) by 20 per cent.

As May 4th World Star Wars Day, an annual day where fans everywhere celebrate this iconic movie, fast approaches Argos has seen Star Wars fever reignited. The exclusive BB8 (£59.99) is the hot favourite where fans can watch the robot hovering around their home, followed by the Lego Millennium Falcon (£129.99) both are outselling all of the other popular characters including Chewbacca.

Fan are purchasing lightsabres, the talking Darth Vader mask (£39.99) and Walkie Talkies (£34.99) to experience a taste of the hit films. Argos customers are snapping up other key items such as the latest DVD to be part of the celebration.

Chief toy buyer at Argos Paul Kinge says, “Star Wars is a much-loved movie franchise and to celebrate annual Star Wars Day we’ve put together our top picks instore and online. The office favourite is the Darth Vader Voice Changer Mask, many hours of fun have been had with this delight.”

Visit www.argos.co.uk for further information.

-ENDS-

Notes to Editors:

For more information, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk.

Follow us on Twitter at @argos_PR.

About Argos
Argos is a leading UK digital retailer, offering around 60,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 121m customer transactions a year through its stores and over 900 million website and app visits in the 12 months to February 2015.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 845 stores and concessions across the UK and Republic of Ireland.

In the financial year to February 2015, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

*Note to editor – for the dates of February 1st 2015 to April 21st 2016 versus last year.

Contact Info
Home Retail Group
489-499 Avebury
Boulevard
Saxon Gate West
Central Milton Keynes
MK9 2NW

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Argos sees sales of Villain characters Kylo Ren and Darth Vadar outselling the good guys on Lego action figures

Argos sees sales of Villain characters Kylo Ren and Darth Vadar outselling the good guys on Lego action figures