Argos launches its latest Star Wars™ toy range

Argos launches its latest Star Wars™ toy range

Leading toy retailer, Argos, has celebrated the launch of its latest Star Wars toy range by sending the iconic BB8 into space, to a galaxy far, far away…. 
LONDON, 2017-Sep-25 — /EPR Retail News/ — Gliding 37,260m above Earth, BB8 was launched into the stratosphere to return top secret Imperial data to the Resistance, helping the good in their continuing fight against evil.It was in 2015 that BB8 was captured by The First Order, before escaping the evil clutches of Admiral Hex and returning to Earth, having stolen secret enemy data.

So ahead of the upcoming release of Star Wars: The Last Jedi on 15 December 2017, Argos sent BB8 on a secret mission, back to the galaxy to return this secret enemy data, to help the Resistance in their upcoming fights with evil forces.

BB8 completed its mission in a matter of hours, reaching a speed of over 200 miles per hour during the galaxy-hopping trip. The droid was specially modified for its secret mission, with a team of 12 space experts spending one whole month, preparing the toy for lift off. After crash-landing back on earth, the firm fan-favourite joined key characters from Star Wars: The Last Jedi in Argos’s extensive range of Star Wars™ toys. Prices range from just £10.99 for the movie-inspired Star Wars™ Force Link Figure Assortment to £139.99 for a remote controlled Hyperdrive BB-8.

The launch was overseen by Dan Blaney, space expert at Sent into Space. He said: “Star Wars has always been at the forefront of bringing new galaxies and space travel to the masses. We we’re thrilled to have helped Argos send the iconic BB8 to return his secret data to the resistance, ahead of Star Wars: The Last Jedi being released this year.”

Paul Kinge, Toy Buyer at Argos, said: “Our wide range of Star Wars: The Last Jedi toys features exclusive ranges that are incredibly realistic, making them a must have item for the many fans and super-fans out there. To celebrate their release, it seemed only right to resurrect an iconic story line, in this case BB8’s from Star Wars: The Force Awakens, with a special mission ahead of the new movie release this December.

“Star Wars captures the hearts and imaginations of every generation, and the toys are part of what helps bring the films to life in homes across the globe. We’re thrilled to offer so many a glimpse into the out of this world experience that Star Wars offers.”

Available online, in-store or on the Argos app, customers can get over 20,000 products how they want, when they want.  Argos’s market-leading Fast Track services provides nationwide same-day home delivery for just £3.95, seven days a week, and faster collection in 800+ stores for no charge.

SOURCE: Sainsbury’s

MEDIA CONTACT

For corporate press enquiries please contact press_office@sainsburys.co.uk or call 0207 695 7295.

Argos launches new collection of toys inspired by the upcoming new release, Star Wars™: The Last Jedi

Argos launches new collection of toys inspired by the upcoming new release, Star Wars™: The Last Jedi

LONDON, 2017-Sep-06 — /EPR Retail News/ — Leading toy retailer, Argos, is celebrating today’s Force Friday II by launching a new 13-strong range of toys and collectables inspired by the upcoming new release, Star Wars™: The Last Jedi.

Available in-store and online now, the new collection includes wearable ‘Force Link’ technology that activates character phrases and sounds, brand new LEGO toys and a new guard figure from Star Wars: The Last Jedi, the Elite Guard Action Figure.  Prices range from just £10.99 for the movie-inspired Star Wars™ Force Link Figure Assortment to £139.99 for a remote controlled Hyperdrive BB-8.

The new collection will sit alongside Argos’s already extensive range of Star Wars products, including exclusives Choose Your Destiny Lightsaber and Star Wars: The Force Awakens RC BB-8.

Paul Kinge, toys buying manager at Argos, said: “We already have one of the most extensive ranges of Star Wars products at Argos, so we’re excited be to launching the new range inspired by Star Wars: The Last Jedi this Force Friday II. These products are a must for fans of all ages, transporting you into the Star Wars universe in new and innovative ways.” 

Available online, in-store or on the Argos app, customers can get over 20,000 products how they want, when they want.  Argos’s market-leading Fast Track services add some horse-power with nationwide same-day home delivery for just £3.95, seven days a week, and faster collection in 800+ stores for no charge.

SOURCE: Sainsbury’s

MEDIA CONTACT

For corporate press enquiries please contact press_office@sainsburys.co.uk or call 0207 695 7295.

Argos sees sales of Villain characters Kylo Ren and Darth Vadar outselling the good guys on Lego action figures

Milton Keynes, UK, 2016-May-05 — /EPR Retail News/ — Britain is a nation of bad guys as Argos sees sales of Villain characters Kylo Ren and Darth Vadar flying off the shelves outselling the good guys 2 to 1 on Lego action figures.

Lightsabers are up 280 per cent year on year and the bad guys are clearly taking the lead as Villian lightsabers (Dark Side) are outselling the good (light side) by 20 per cent.

As May 4th World Star Wars Day, an annual day where fans everywhere celebrate this iconic movie, fast approaches Argos has seen Star Wars fever reignited. The exclusive BB8 (£59.99) is the hot favourite where fans can watch the robot hovering around their home, followed by the Lego Millennium Falcon (£129.99) both are outselling all of the other popular characters including Chewbacca.

Fan are purchasing lightsabres, the talking Darth Vader mask (£39.99) and Walkie Talkies (£34.99) to experience a taste of the hit films. Argos customers are snapping up other key items such as the latest DVD to be part of the celebration.

Chief toy buyer at Argos Paul Kinge says, “Star Wars is a much-loved movie franchise and to celebrate annual Star Wars Day we’ve put together our top picks instore and online. The office favourite is the Darth Vader Voice Changer Mask, many hours of fun have been had with this delight.”

Visit www.argos.co.uk for further information.

-ENDS-

Notes to Editors:

For more information, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk.

Follow us on Twitter at @argos_PR.

About Argos
Argos is a leading UK digital retailer, offering around 60,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 121m customer transactions a year through its stores and over 900 million website and app visits in the 12 months to February 2015.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 845 stores and concessions across the UK and Republic of Ireland.

In the financial year to February 2015, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

*Note to editor – for the dates of February 1st 2015 to April 21st 2016 versus last year.

Contact Info
Home Retail Group
489-499 Avebury
Boulevard
Saxon Gate West
Central Milton Keynes
MK9 2NW

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Argos sees sales of Villain characters Kylo Ren and Darth Vadar outselling the good guys on Lego action figures

Argos sees sales of Villain characters Kylo Ren and Darth Vadar outselling the good guys on Lego action figures