Carrefour Italy launches Carrefour for Her campaign to promote the inclusion of women and cultivate their potential

ITALY, 2016-May-12 — /EPR Retail News/ — The campaign runs throughout May in every Carrefour sales point in Italy, with part of the proceeds from the sales of bunches of flowers going to UN WOMEN. It’s implemented as part of Carrefour’s Women Leaders corporate project.

Carrefour for Her is confirmation of Carrefour Italy’s commitment to raising awareness of the gender equality issue among its employees and the general public, and is one of a range of special initiatives developed as part of its CSR activities.

In May, in every Carrefour store in Italy and many franchise stores, part of the proceeds from three different floral bouquets will go to UN Women, the United Nations entity for gender equality and women’s rights.  These proceeds will be used in projects for protecting women against gender violence, and eliminating gender barriers in the social, economic and political spheres.

Carrefour for Her is part of a proactive policy implemented by Carrefour Italy to promote the inclusion of women and cultivate their potential. This policy launched in 2015 when Carrefour joined the HeForSHE programme and CEO Eric Uzan put his signature to the document Women’s Empowerment Principles. It’s evidence of the strong commitment of Carrefour Italy to the Women Leaders equal opportunities programme, whose principal objective is to eliminate gender discrimination and promote the careers of female managers.

Eric Uzan, CEO of Carrefour Italy, declared: “In a company like ours, where over 64% of our employees are women, it’s important to promote an equal opportunities policy which offers a place to gender equality initiatives in particular. Like previous projects, Carrefour for Her is a concrete initiative for promoting principles and rights related with women, both inside and outside the company. I strongly believe, both personally and in my capacity as CEO of Carrefour Italy, that this is the right approach to follow, if backed by a non-discriminatory corporate culture that’s strongly oriented to gender equality.  Thanks to this project, we’re happy to make our contribution to UN Women and to help implement its programmes on a global level.”

Simone A. Ovart, President of the UN Women’s Italian National Committee, declared:
The Italian National Committee for UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women, is proud and excited to receive the support of Carrefour Italy with this initiative. For many years, Carrefour has proactively worked to eliminate all forms of discrimination and promote the careers of young female managers. It is a signatory to Women’s Empowerment Principles, a document drawn up by the United Nations Global Compact in collaboration with UN Women designed to promote the role of women at all levels of business, and also supports the HeForShe movement, an innovative campaign which encourages men and boys to become involved in the fight for gender equality. We’d like to extend out heartfelt gratitude to Carrefour Italy, in the person of its CEO, Eric Uzan, who with this initiative has mobilized his company in support of women. We’re convinced it will allow us to make a significant contribution to the implementation of the programmes of UN Women.

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Carrefour Italy launches Carrefour for Her campaign to promote the inclusion of women and cultivate their potential

Carrefour Italy launches Carrefour for Her campaign to promote the inclusion of women and cultivate their potential