DUBAI, 2016-May-25 — /EPR Retail News/ — LuLu Group joined the charity drive by partnering with Mohammed Bin Rashid Al Maktoum Charity and Humanitarian Foundation to initiate a Ramadan project that aims to distribute shopping cards worth Dh. 4 million to deserving Emirati families throughout the UAE.
At a press conference held on 23 May at the Foundation’s head office in Dubai, a Memorandum of Understanding MoU in this regard was signed between H.E. Ibrahim Boumelha, Vice Chairman of the Board of Trustees of the Foundation, on behalf of Mohammed Bin Rashid Al Maktoum Charity and Humanitarian Foundation and Yusuff Ali M.A., Chairman and Managing Director of LuLu Group, in the presence of Saleh Zaher Al Mazroai, General Manager, Mohammed Bin Rashid Al Maktoum Humanitarian & Charity Est., Salim M.A., Director of LuLu Group, and other top officials.
More than 5,000 deserving families in all the seven emirates will be given charity cards during the month of Ramadan. The cards will have denomination amount of Dhs. 500 to be redeemed for food items throughout Ramadan at any LuLu Group outlets in the country. This is the 9th year of joint initiative being carried out by LuLu Group and Mohamed Bin Rashid Al Maktoum Charity and Humanitarian Foundation together, and a total of Dhs. 24 million worth of charity cards has so far been issued, including this current year.
Under the directives of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Mohammed Bin Rashid Al Maktoum Charity and Humanitarian Foundation engages in charity work within and outside the UAE during the Holy Month of Ramadan. As part of its constant drive to deliver necessary support to various segments of the society, funds are offered to needy UAE nationals and residents and to people in a number of friendly countries around the world.
Commenting on this initiative, H.E. Ibrahim Boumelha said, “This year more families will benefit from this project and is of great importance to the Foundation as it cooperates with its partners in charity within the UAE for the distribution of the smart cards. On this occasion, we also extend our gratitude to LuLu Group for partnering with us for this noble cause.
Mr. Yusuff Ali M.A. said, “It’s indeed an honour for us to be able to be a part of such a noble cause and we thank His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, for choosing us for his vision to bring happiness in the lives of under privileged during the holy month of Ramadan.”
H.E. Ibrahim Boumelha also presented a certificate of appreciation to LuLu Group, which was received by Yusuff Ali for supporting and as a recognition of the charity initiatives of Mohammed Bin Rashid Al Maktoum Charity and Humanitarian Foundation for the last nine years.
• 9th year of joint initiative between LuLu Group and Mohd. Bin Rashid Al Maktoum Charity Foundation
• A total of 8,360 cards to be distributed worth Dhs. 4 million
• More than 5,000 deserving families to benefit
• Cards in Dhs. 500 denomination to be distributed to deserving families
• Cards to be redeemed in any LuLu Group outlets in the country