LONDON, 2016-May-26 — /EPR Retail News/ — As summer approaches, the trend for lighter-coloured ‘posh pink’ – influenced by celeb-endorsed launches from the likes of Brad Pitt, Angelina Jolie and Drew Barrymore – will see rosé wine sales soar, with Sainsbury’s research showing a trend among millenials towards aspirational ‘posh pink’.
Selling around 15 million bottles of rosé every year, Sainsbury’s is launching a dedicated Rosé Report to uncork the realities of rosé wine – who is buying it, when and why?
Elizabeth Newman, Head of Beers, Wines & Spirits at Sainsbury’s, notes: “It’s the perfect time for Sainsbury’s to launch this exciting report. Rosé Uncorked shows that consumer habits are constantly changing in the world of wine. It’s particularly interesting to see that younger consumers are opting for lighter-coloured rosé and I think the glamour, associated with the paler pink ‘celebrity choice’ styles, has certainly boosted this trend”.
Rosé Uncorked is packed full of fascinating insights into the nation’s favourite pink drink:
- Over 15 million bottles of rosé are sold every year at Sainsbury’s (Nectar*)… enough to fill 8,800 hot tubs
- 1 in 10 bottles of still wine sold in Sainsbury’s is now a rosé
- Sainsbury’s sells a range of more than 50 still rosé wines, and this is set to rise
- One in three people prefer drinking lighter-coloured rosé in the summer (YouGov)
- More than a quarter of 18-24 year olds stated that they’d be more likely to serve a lighter-coloured rosé wine than a darker one to guests (YouGov)
The report dives into shoppers’ baskets to find out what the nation is buying with rosé wine, revealing some surprising cross-purchases (a pair of shorts with your Californian White Zinfandel, madam?), and wine expert Joe Wadsack blind tastes some of the top sellers and reveals his favourites in the report.
National Rosé Day is celebrated across the UK on 12th June 2016, for more of Sainsbury’s rosé range, visit Sainsburys.co.uk.
*Nectar data based on Sainsbury’s shoppers
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