Food 4 Less stores announced Honoring Our Heroes campaign in partnership with the USO

Honoring Our Heroes Campaign Will Raise Funds to Assist Military Programs through the USO

LOS ANGELES, 2016-May-31 — /EPR Retail News/ — Food 4 Less stores in Southern California, southern Nevada and greater Chicago are inviting customers to join in supporting the men and women of the armed forces and their families during its annual Honoring Our Heroes campaign in partnership with the USO.

In addition, the supermarket chain’s Foods Co Division, which serves Central and Northern California, is also raising funds to support USO programs and services.

To honor our heroes, Food 4 Less, Foods Co and other Kroger-family stores, together with customers and employees, are raising money to support the USO’s broad range of programs that assist service members and their families. Since 2010, The Kroger Co., of which Food 4 Less and Foods Co are divisions, has provided more than $12 million to support the USO – the largest cumulative gift to the USO in the organization’s history.

This year, customers and associates of Food 4 Less and Foods Co stores will be able to show their support for our service men and women from May 25 to July 19 by donating their spare change in specially-marked coin boxes at the check stand. One-hundred percent of all donations will go to the USO.

“The USO supports our military and their families in so many ways—from being right there for the wounded, injured and ill, to helping those who are on deployment record a bed time story for their children,” said Kendra Doyel, Food 4 Less/Foods Co’s vice president of  corporate affairs.  “The USO connects with our service men and women every step of the way, and Food 4 Less/Foods Co is proud to honor our troops and veterans by supporting them.”

Honoring Food 4 Less/Foods Co’s Heroes
Food 4 Less/Foods Co is also recognizing company employees and their families who are active and former military members, including Dean Frame, a deli/bakery clerk at the Food 4 Less at 44455 Valley Central Way in Lancaster, CA.

Frame served 12 years in the United States Army achieving the rank of sergeant and platoon leader. He was honorably discharged in 2011. During his years in the Army, Frame was deployed to the Middle East several times and took part in Operation Desert Shield, Operation Desert Storm and Operation Iraqi Freedom.

Customers can read more stories like Dean Frame’s, and learn how to volunteer with the USO or make a donation, by visiting

About Food 4 Less
Headquartered in Los Angeles, Food 4 Less operates 131 price-impact, warehouse-format supermarkets under the banners Food 4 Less in Southern California, Illinois and Indiana, and Foods Co in Central and Northern California. Food 4 Less is a subsidiary of The Kroger Co., (NYSE:KR), one of the nation’s largest grocery retailers, headquartered in Cincinnati, Ohio. For more information about Food 4 Less, please visit our website at

SOURCE Food 4 Less/Foods Co


Food 4 Less stores announced Honoring Our Heroes campaign in partnership with the USO

Food 4 Less stores announced Honoring Our Heroes campaign in partnership with the USO