Skip to content Skip to sidebar Skip to footer

Toys“R”Us announces the appointment of Lance Wills as EVP, Global Chief Technology Officer effective June 13

WAYNE, NJ, 2016-May-31 — /EPR Retail News/ — Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer, today announced that Lance Wills will join the company as Executive Vice President, Global Chief Technology Officer (CTO), effective June 13. He will report directly to Chairman and CEO Dave Brandon.

As CTO, a newly created position within Toys“R”Us®, Mr. Wills’ responsibilities will span global IT and digital strategy for the company, bridging both data and business operations. In addition to governance and infrastructure, Mr. Wills will oversee end-to-end strategy, design and implementation of the company’s digital road map, ensuring the enhancement of the customer experience by creating a seamless approach through all available shopping channels. Phillip Newmoyer, who recently joined Toys“R”Us as Senior Vice President and Chief Information Officer to lead the IT portion of bringing the company’s e-commerce platform in-house, will report to Mr. Wills.

“As we work towards creating a world-class customer shopping experience and revolutionizing our digital strategy, we are excited to welcome Lance to this new key role within the organization,” said Mr. Brandon. “Lance has the talent, experience and leadership qualities that will be instrumental in helping position our IT and digital teams for success in the company’s journey to growth.”

Mr. Wills comes to Toys“R”Us from American Eagle Outfitters (AEO) where he served as Vice President, Global Head of Digital Technology, leading the company’s online and in-store technology groups, as well as those of the AEO subsidiary brands. Previously, he served as Vice President, Direct and Omni Channel Technologies at Macy’s, Inc. Prior to that, he held various consulting and technology roles within Thomson Reuters (previously Thomson Publishing) in London and San Francisco.

Mr. Wills received a Diploma in Information Technology from the Central Institute of Technology in Wellington, New Zealand.

FOR MEDIA USE: Download a photo of Lance Wills here:

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 864 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 755 international stores and more than 250 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including and, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Follow Toys“R”Us and Babies“R”Us on Facebook at and and on Twitter at and

# # #

Media Contacts:
Toys“R”Us, Inc.
Alyssa Peera

EPR Retail News