Four weeks of top football action kicks off as Euro 2016 tournament starts in France

CHESHUNT, England, 2016-Jun-10 — /EPR Retail News/ — The waiting is nearly over and on Friday night four weeks of top football action kicks off when the Euro 2016 tournament starts in France.

During the course of the four week long football tournament Tesco predicts the following sales:
• Beer – More than 120 million bottles and cans
• Wine – 8 million bottles
• Champagne – More than 100,000 bottles
• Pizzas – More than 5.5 million
• Packets of crisps – 29m million bags of crisps and related snacks
• Panini stickers – 21 million or enough packets to stretch from London to Paris
• More than 30,000 England tops; more than 4000 Northern Ireland tops; nearly 4000 Wales tops; and nearly 8000 Republic of Ireland tops.
• 140,000 flags including bunting and car flags
• 20,000 wearables such as scarves, capes, hats and wigs

Demand for giant TVs is also strong with many people using the opportunity of the Euro football fiesta, Wimbledon and the Olympic Games later in the summer to upgrade their old set with 48” and above the most popular sizes being bought.

Tesco Beer Wines and Spirits Category Director Gavin Warburton said:

“With summer around the corner and the excitement of Euro 2016 taking place for the next month there will be a real party atmosphere across the country.

“We’re already seeing rising demand for food and drink in advance of the home teams playing their first matches and have ordered in extra supplies to make sure Britain doesn’t run dry.”

Tesco has found that beer tastes have changed considerably since the 2006 World Cup in Germany. During the 2006 World Cup, 80 per cent of all beer and cider sold in the retail trade during the tournament was lager.
But for Euro 2016 Tesco predicts lager to account for 50 per cent of sales with the rest made up of cider, world beer, ale and craft beer.


Note to editors

For England’s first game against Russia on Saturday night Tesco predicts the following uplift in sales of food and drink compared with an average shopping week:

  • Burgers up 50 per cent
  • Pizza – up 15 per cent
  • BBQ meats, sausages and chicken – up 25 per cent
  • Peanuts –  up 30 per cent
  • Dips – up 20 per cent
  • Beer – up 70 per cent
  • Cider up 50 per cent
  • Ice cubes – up 50 per cent

Tesco predicts the sales will be very similar when the other home nations and Ireland play their respective qualifying matches.

For more information please contact the Tesco Press Office on

01707 918 701    

We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.


Four weeks of top football action kicks off as Euro 2016 tournament starts in France

Four weeks of top football action kicks off as Euro 2016 tournament starts in France