Scarborough, Maine, 2016-Jul-05 — /EPR Retail News/ — Hannaford Supermarkets recently donated 4,000 cases of food to hunger-relief organizations in the Northeast, the final installment of $1.19 million in cash and product donated to food banks, pantries and meal programs through the Hannaford Helps Fight Hunger Campaign.
The donations come at a time of year when food donations typically are in a lull, and were generated during a program held during the 2015 holiday season. Hannaford helps Fight Hunger has raised $6.5 million since it began in 2008.
“Hannaford is proud to partner with our customers in helping to provide nutritious food to our neighbors who are struggling financially,” said Eric Blom, Hannaford spokesman. “By working together, we can make sure that no one in our community need go hungry.”
The Hannaford Helps Fight Hunger Campaign had three parts:
• Hannaford Helps Fight Hunger Boxes: Customers purchased boxes of food staples for $10 and chose whether to have the box delivered to the local pantry or donated it personally.
• Register Donation: Customers donated money to their state food bank, in $5 increments, at the register.
• Buy One, Give One: Hannaford donated specific products identical to those items purchased by customers during a four-week period.
Each Hannaford store determined what local food pantries to support. Stores competed with one another to encourage donations, and those supermarkets with the highest level of giving receive additional cash donations from Hannaford to be contributed locally.
The annual Campaign is an extension of the work that local Hannaford stores and distribution centers engage in daily. Hannaford donated more than 20 million pounds of rescued food to Northeast hunger relief in 2015.
About Hannaford Supermarkets
Hannaford Supermarkets, based in Scarborough, Maine, operates 189 stores in the Northeast. Stores are located in Maine, New York, Massachusetts, New Hampshire, and Vermont. Hannaford employs more than 27,000 associates. Additional information can be found at www.hannaford.com.