Hannaford’s “Time-Saving Meals from Your Hannaford Dietitian” initiative honored with Gold Plate Award at the FMI Foundation’s 2018 “Stir It Up!” event

Zaandam, the Netherlands, 2018-Jan-31 — /EPR Retail News/ — A healthy-eating initiative from Hannaford, “Time-Saving Meals from Your Hannaford Dietitian,” gained national recognition on January 28 when it received a Gold Plate Award honorable mention at the Food Marketing Institute (FMI) Foundation’s 2018 “Stir It Up!” event. The annual competition, held at FMI’s midwinter conference in Miami, shines a spotlight on the most creative ways the food industry champions the power of family meals.

Hannaford’s initiative, which ran in September and early October 2017, helped shoppers focus on healthy meals by offering inspiration and guidance on how to plan, shop and cook on a budget. It recognized the challenges families face gathering for healthy meals during back-to-school time.

Subtitled “Good Ideas for Busy Families,” the program was one of just seven nationally that earned honorable mention recognition from the FMI Foundation.

“We’re honored to receive a Gold Plate Award,” said Sue Till, Hannaford’s Healthy Living Manager. “We strive to help our customers meet their wellness goals by offering free dietitian services, online nutrition support and in-store guidance on how to easily shop for the most nutritious choices using Guiding Stars. We support FMI’s mission to champion feeding families and enriching lives with nutritious, safe and affordable food and look forward to future collaborations.”

“Time-Saving Meals from Your Hannaford Dietitian” ran in all 181 of the brand’s stores and was marketed extensively during National Family Meals Month. It was promoted through social media, fresh magazine, Hannaford’s website, in-store signage and the weekly sales flyer.

Contact:
Ellen van Ginkel
Director External Communications
media.relations@aholddelhaize.com
+31 88 6595134

Source: Ahold Delhaize

Hannaford rewards customers for buying own-brand items with the launch of My Hannaford Rewards

Zaandam, the Netherlands, 2018-Jan-24 — /EPR Retail News/ — Hannaford announced yesterday the company-wide launch of My Hannaford Rewards, a reinvention of grocery store loyalty programs that rewards customers for buying own-brand items while leaving already low prices untouched.

Shoppers who choose to participate earn a 2% reward on every own-brand item purchased, including fresh meat, seafood and deli items, as well as thousands of packaged products across the store. About 5,200 fresh and center-store items qualify for rewards in an averaged-sized Hannaford store. Shoppers also will receive personalized coupon offers for the national and regional-brand products they buy.

“My Hannaford Rewards is a new way to thank customers, with a 2% reward on own-brand items and coupon offers that are meaningful to them as individuals,” said Brand President Mike Vail. “The things that people love about Hannaford – including great fresh food, low everyday prices and excellent service – are our foundation. My Hannaford Rewards builds on that to provide customers with additional benefits for the shopping they do each week.”

The program is different from traditional supermarket loyalty programs because in-store prices remain the same for all customers whether they enroll in My Hannaford Rewards or not. By contrast, club models or two-tiered loyalty programs require customers to subscribe to access a better level of store pricing.

My Hannaford Rewards, which began as a test with associates last year and later as an 11-store pilot in Vermont, is now available in all 181 Hannaford stores in five states in the Northeast.

The program is easy to join and use. Customers can sign up in one of three ways: downloading the app online, signing up via the brand’s website or visiting any Hannaford store to sign up in person.

Users earn rewards every time they shop by scanning their app or entering their phone number at checkout. The rewards may be redeemed quarterly, with the total earned deducted from their bill during their next shopping trip.

MEDIA CONTACT:
Ellen van Ginkel
Director External Communications
media.relations@aholddelhaize.com
+31 88 6595134

SOURCE: Ahold Delhaize

Hannaford donates $10,000 to Boys & Girls Club of Rutland County to support drug and alcohol prevention program

RUTLAND, Vermont, 2016-Oct-19 — /EPR Retail News/ — The Hannaford Charitable Foundation today (Oct. 17, 2013) announced a $10,000 donation to support the Smart Directions drug and alcohol prevention program at the Boys & Girls Club of Rutland County.

The donation will allow the Boys & Girls Club of Rutland County to expand the Smart Directions initiative and teach more local youth about the dangers of opiate and heroin use. The program is expected to reach more than 100 local children, ages 6 to 14, during the 2016-17 school year.

“Hannaford is committed to encouraging health and wellness in the communities we serve. The Smart Directions program provides local children with the preventative education, resources and awareness they need to combat drug use in Rutland County,” said Hannaford Supermarkets Regional Community Relations Specialist Brian Fabre. “Hannaford commends the Boys & Girls Club of Rutland County for its dedication to helping our local youth maintain a healthy lifestyle.”

The grant from Hannaford is the second in as many years for the Boys & Girls Club of Rutland County. In 2015, the Hannaford Charitable Foundation donated $10,000 to support the Smart Directions drug and alcohol prevention program.

“Rutland has gained regional and national notoriety about the opiate and heroin problem. Project Vision is our response to the problem. This grant from Hannaford allows us to expand the prevention piece that is run through the Boys & Girls Club of Rutland County. The community is very grateful to Hannaford,” said Boys & Girls Club of Rutland County CEO Larry Bayle.

The Smart Directions drug and alcohol prevention program is designed to teach youth about the dangers of opiate and heroin use through role play, the practice of resistance, decision-making and refusal skills, and the analysis of media and peer influence. For the younger members the course focuses on self-esteem and peer pressure.

The program is part of the Project VISION program, a coalition of local government, organizations, businesses and individuals working to build a brighter future for Rutland through a three-pronged strategy approach of prevention, treatment and enforcement.

For more information about the Boys & Girls Club of Rutland County, visit www.rutlandbgclub.org.

About Hannaford Supermarkets
Hannaford Supermarkets, based in Scarborough, Maine, operates 179 stores in the Northeast. Stores are located in Maine, New York, Massachusetts, New Hampshire, and Vermont. Hannaford employs more than 27,000 associates. Additional information can be found at www.hannaford.com.

Contact: (800) 213-9040

Source: Hannaford Supermarkets

Hannaford Helps Fight Hunger Campaign donates $1.19 million in cash and products to hunger-relief organizations in the Northeast

Scarborough, Maine, 2016-Jul-05 — /EPR Retail News/ — Hannaford Supermarkets recently donated 4,000 cases of food to hunger-relief organizations in the Northeast, the final installment of $1.19 million in cash and product donated to food banks, pantries and meal programs through the Hannaford Helps Fight Hunger Campaign.

The donations come at a time of year when food donations typically are in a lull, and were generated during a program held during the 2015 holiday season. Hannaford helps Fight Hunger has raised $6.5 million since it began in 2008.

“Hannaford is proud to partner with our customers in helping to provide nutritious food to our neighbors who are struggling financially,” said Eric Blom, Hannaford spokesman.  “By working together, we can make sure that no one in our community need go hungry.”

The Hannaford Helps Fight Hunger Campaign had three parts:

• Hannaford Helps Fight Hunger Boxes: Customers purchased boxes of food staples for $10 and chose whether to have the box delivered to the local pantry or donated it personally.
• Register Donation: Customers donated money to their state food bank, in $5 increments, at the register.
• Buy One, Give One: Hannaford donated specific products identical to those items purchased by customers during a four-week period.

Each Hannaford store determined what local food pantries to support. Stores competed with one another to encourage donations, and those supermarkets with the highest level of giving receive additional cash donations from Hannaford to be contributed locally.

The annual Campaign is an extension of the work that local Hannaford stores and distribution centers engage in daily. Hannaford donated more than 20 million pounds of rescued food to Northeast hunger relief in 2015.

About Hannaford Supermarkets
Hannaford Supermarkets, based in Scarborough, Maine, operates 189 stores in the Northeast. Stores are located in Maine, New York, Massachusetts, New Hampshire, and Vermont. Hannaford employs more than 27,000 associates. Additional information can be found at www.hannaford.com.

Contact:

Eric Blom
207-885-3132

Source: Hannaford