Paris, 2016-Jul-16 — /EPR Retail News/ — Benefit has been a trailblazer in beautiful brows since the brand’s beginnings in the 1970’s. The key to a great look, brows get magical treatment thanks to the Benefit Brow Collection, a complete range of new products from the cosmetics house.
Brows may be the biggest buzz in beauty today, but for Benefit, brows have been the most powerful way to transform your look since 1976. Founders Jean and Jane Ford started doing brows in their first makeup boutique in San Francisco, giving birth to the now famous BrowBar. Four decades later, there are over 1,800 BrowBar beauty lounges in over 40 countries, making Benefit the world’s leading brow authority.
The first brow products for customers to use at home were introduced back in 1980 and Benefit has never stopped innovating with better products to solve brow dilemmas. The fruit of three years of work to determine what customers really needed, the Brow Collection is a complete range of solutions for beautiful brows. The nine products in the collection are easy to use and matched to every individual. They join such hugely popular products as Gimme Brow, a volumizing fiber gel and applicator brush. The range of colors has also expanded from three to six natural shades. With custom-designed applicators, pencils and gel, the Benefit Brow Collection has the solution for every brow dilemma!
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