Tag Archives: perfumes

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PERFUMES & COSMETICS: Benefit launches new Brow Collection

Paris, 2016-Jul-16 — /EPR Retail News/ — Benefit has been a trailblazer in beautiful brows since the brand’s beginnings in the 1970’s. The key to a great look, brows get magical treatment thanks to the Benefit Brow Collection, a complete range of new products from the cosmetics house.

Brows may be the biggest buzz in beauty today, but for Benefit, brows have been the most powerful way to transform your look since 1976. Founders Jean and Jane Ford started doing brows in their first makeup boutique in San Francisco, giving birth to the now famous BrowBar. Four decades later, there are over 1,800 BrowBar beauty lounges in over 40 countries, making Benefit the world’s leading brow authority.

The first brow products for customers to use at home were introduced back in 1980 and Benefit has never stopped innovating with better products to solve brow dilemmas. The fruit of three years of work to determine what customers really needed, the Brow Collection is a complete range of solutions for beautiful brows. The nine products in the collection are easy to use and matched to every individual. They join such hugely popular products as Gimme Brow, a volumizing fiber gel and applicator brush. The range of colors has also expanded from three to six natural shades. With custom-designed applicators, pencils and gel, the Benefit Brow Collection has the solution for every brow dilemma!

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

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Benefit Cosmetics
Benefit Cosmetics

 

Source: LVMH

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Guerlain opens new boutique dedicated exclusively to perfumes

PARIS, 2016-Apr-07 — /EPR Retail News/ — Guerlain has opened a new boutique dedicated exclusively to perfumes at 392, rue Saint Honoré in Paris. The boutique is an exceptional journey into the world of Guerlain Fragrances, celebrating the art of perfumery that has earned the House renown since 1828.

Fragrances mark the memory, arouse emotion and provoke unique sensations. The art of the perfumer is about crafting fragrances able to spark unique experiences. Guerlain’s new boutique spotlights this unique creative process, inspired by a remarkable array of ingredients.

The store showcases the spectacular library of over 100 Guerlain fragrances, a collection unique in the world, organized according to 14 of the perfumer’s emblematic ingredients. There is also a cellar where carefully controlled lighting and temperature preserve Guerlain perfumes in mythic Guerlain “bee” bottles, like rare vintage wines.

Two centuries of Guerlain heritage is displayed, including 19th century “dames-jeannes”, broad glass bottles encased in wicker used to preserve liquids, plus notebooks containing formulas that have been jealously guarded for five generations. Past meets the present with a unique digital experience too. Guerlain has developed a digital perfume organ that lets visitors travel the world of scented creations and olfactory emotions to determine their own personal “olfactory profile”, helping them select one of the 18 emblematic Guerlain fragrances.

In the spirit of personal exchanges and customization dear to Jacques Guerlain, visitors can also craft their own bottle, selecting the color, size, ribbon, bow, silk wrapping paper and even a signature. Each person’s creative fantasies are served by Guerlain savoir-faire.

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Guerlain opens new boutique dedicated exclusively to perfumes

© Guerlain

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Britney Spears Sparkles in Campaign for Fantasy Twist

US singing sensation Britney Spears has always had incredibly success with her various commercial ventures, most notably her line of perfumes, released in conjunction with Elizabeth Arden. Over one billion Britney Spears perfumes have been sold around the world, and her popularity in the fragrance market shows no signs of slowing down with the launch of a promotional campaign for her latest perfume, Fantasy Twist.

In the 50-second television commercial that was launched online over the weekend, Britney is seen in four equally glamorous guises, gliding along these four eras to the soundtrack of Beautiful by Goldfrapp. The clip opens with a quote from author Anais Nin: “We don’t see things as they are, we see things as we are.”

Having launched her first perfume, Curious back in 2004, Fantasty Twist is the 11th product to be added to Britney’s perfume collection, and combines two of her most popular scents, Fantasy and Midnight Fantasy, in one innovative split-sphere bottle. Britney herself commented that the split nature of Fantasy Twist gives her fans “the power to choose the scent they desire at any given moment.”

In the pink half of the bottle is the Fantasy perfume, which is designed to be the lighter, daytime scent. Described as a provocative and sensual perfume, Fantasy opens with fruity top notes of kiwi, litchi and golden quince, which then blends with a sweet heart of white chocolate, cupcake accord, jasmine and orchid, finished off with a smooth base of musks, orris root and woody notes.

Meanwhile, in the purple half of the bottle is the Midnight Fantasy perfume. This exotic and mysterious scent opens with fruity top notes of black cherry, plum and framboise, which then flows into a floral heart of iris, orchid and freesia, and finally the scent is rounded off with a rich base of amber, vanilla and musks.

The Britney Spears Fantasy Twist eau de parfum sprays are now available to order from online perfume retailer Fragrance Direct. The Fantasy Twist product comes in two different sizes; a 2x15ml bottle (£21.99) and a 2x25ml bottle (£26.99). There is also a selection of Britney’s other popular perfumes, including Curious and Believe.

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007 Fragrance Launch Coincides with Release of New James Bond Film Skyfall

Skyfall, the 23rd film in the highly successful James Bond franchise and Daniel Craig’s third outing as the British Secret Agent, is set to be released in cinemas on 26th October. Coinciding with its release, James Bond fans can now get their hands on a rich, masucline fragrance that will give them the same smooth and sleek demeanour as a 007 agent.

The James Bond 007 Fragrance has been launched to mark the 50th Anniversary of James Bond, and has already been described in GQ Magazine as “the most dangerously sophisticated fragrance in the world.”

The bottle of the 007 Fragrance is very much inspired by James Bond and the many array of gadgets and automobiles he has become accustomed to throughout the years. The structure of the bottle is crafted with dark glass and coarse mesh, resembling 007’s sleek sports cars, while the silve ring shaped stopper is reminiscent of the British Spy devices that are commonplace in James Bond films.

As for the perfume itself, the 007 Fragrance is described as rich, masculine and sophisticated, opening with fresh top notes of apples, bergamot and geranium, which then flows into a floral heart of rose, lavender and cardamom, and the sleek, woody base rounded off the perfume with notes of vetiver, sandalwood, patchouli and oakmoss.

The James Bond 007 Fragrance is now available to order from online perfume retailer Fragrance Direct. The 007 Fragrance comes in two different sizes; 30ml (£15.99) and 75ml (£25.99). The 75ml bottle of the 007 Fragrance is also available with a 007 branded cocktail mixer as an exclusive free gift, for the ultimate James Bond experience.

The full range of James Bond 007 Fragrances is currently retailing at Fragrance Direct for less than the recommended retail price, so to stock up on James Bond perfumes in preparation for the release of Skyfall this month, visit the Fragrance Direct website at http://www.fragrancedirect.co.uk/.

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Finding the Perfect Perfume to Suit Your Personality

A lot of people will have found themselves standing in the perfume aisles, endlessly trying on various different scents until they find the one that perfectly suits their style. But not many people know that there is a scientific reason why people are attracted to certain scents.

The section of the brain that registers different smells is also the part that controls emotions, so finding the ideal perfume could all come down to a person’s typical characteristics. Here, online perfume retailer Fragrance Direct highlights some of the most popular perfume aromas, and how each one matches up to our personalities.

FLORALS

From roses and jasmine flowers, to peonies and freesia, floral perfumes are for indulging the feminine side, leaving an aroma that is flirtatious, delicate and blooming with confidence. For the perfect floral perfume, Fragrance Direct suggests Giorgio Armani Code Pour Femme (30ml, £33.99), which is built around orange flowers and jasmine.

CITRUS AND GREENS

The citrus perfumes on the market will most likely engage with sporty, active females. With a laid-back nature and a tomboy-ish charm, these girls are willing to take risks and are up for anything. An ideal citrus perfume for sporty girls at Fragrance Direct is Donna Karan DKNY Be Delicious (30ml, £25.99), its apple shaped bottle hinting at the fresh green aromas that lie within.

ORIENTALS

Infused with spices from all over the world, oriental perfumes are for girls who dare to be unique. Not everyone will find the rich, intoxicating aromas of these scents to their tastes, but those who do are often considered to be mysterious and enigmatic, like the perfumes themselves. Fragrance Direct recommends Calvin Klein Euphoria (30ml, £27.99) for reflecting your one of a kind personality.

WOODS

Some might mistake a “woody” perfume as being bland and unadventurous, but the opposite is true. A “woody” girl is for loving, compassionate women who love the earth and its sensual nature. The luxurious Gucci by Gucci (30ml, £32.50) is available from Fragrance Direct, and is sure to encompass the warm, free spirited nature of those who wear it.

There are plenty of perfumes on the market to suit all manner of personalities, from floral aromas to woody scents, and all of these can be ordered at discounted prices by visiting the Fragrance Direct website at http://www.fragrancedirect.co.uk/.

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British Model Harvey Newton Haydon Chosen as Face of Joop! Homme Wild

Joop! has this month launched a modern, edgy new take on its classic Joop! Homme fragrance for men, and in order to promote their new Joop! Homme Wild perfume, they have enlisted the services of British model, Harvey Newton Haydon.

London-born Harvey, 24, was chosen to be the face of the new Joop! Homme Wild fragrance as, with his natural, boyish good looks, together with his collection of bad boy tattoos, he reflects the contrasting nature that is captured by the perfume itself. In the campaign shots, he stands shirtless, with his signature tattoos on show, next to a deep purple background under the tagline “Bad Feels So Good”.

Joop! Homme Wild is a perfume that is, according to Joop!, “bolder, more seductive and more challenging” than its predecessor. Designed for “bad guys who know how to have fun”, Joop! Homme Wild evokes thoughts of motorbikes, leather jackets and everything else that comes with a rebellious lifestyle.

Unlike the 1989 classic, Joop! Homme Wild is described as having an oriental, fougere composition, with contrasting notes flowing throughout the core of the fragrance. Opening with the sparkling aroma of pink pepper, Joop! Homme Wild then blends into an intense heart of dark rum absolute, which is then smoothly rounded off with a rich, masculine base of blonde tobacco and woody tones.

Having been officially unveiled at a glittering launch party in London earlier this month, Joop! Homme Wild is now available to order from online perfume retailer Fragrance Direct. The eau de toilette spray comes in three different sizes; 30ml (£18.99), 75ml (£33.99) and 125ml (£44.99), with the latter two bottles available with a free Joop! Homme Wild Shower Gel (150ml).

Fragrance Direct also has a selection of Joop! Homme Wild toiletries on offer, such as an Aftershave cologne (75ml, £23.99) and Deodorant Stick (75ml, £12.99).

To view the complete collection of Joop! Homme Wild perfumes and toiletries for men that are now on offer at Fragrance Direct, head over to their website at http://www.fragrancedirect.co.uk/.

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Perfect Perfumes for a 21st Birthday Gift from Fragrance Direct

Online perfume retailer Fragrance Direct has highlighted a selection of luxurious scents from big name brands and celebrities that will reflect the fun, rebellious nature of youth, and make the ideal 21st birthday present.

Turning 21 is a big milestone in any young person’s life, as they get the so-called “key to the door” and the rest of their adult life lies before them. Online perfume retailer Fragrance Direct has highlighted a selection of luxurious scents from big name brands and celebrities that will reflect the fun, rebellious nature of youth, and make the ideal 21st birthday present.

MADONNA TRUTH OR DARE

Madonna is one of the most iconic pop stars of her generation, and her move into the world of fragrances with this Truth or Dare scent has been described by the woman herself as a perfume that is “an expression of me”, but also something that “other people can relate to”. Truth or Dare is “an intoxication mixture of feminine and mysterious”, with notes of white flowers, vanilla and musk.

PACO RABANNE LADY MILLION

Following on from the highly successful 1 Million fragrance for men, Lady Million by Paco Rabanne is for the woman who wants to look, and feel, like a million dollars. With its gold diamond shaped bottle and aroma that is infused with notes of raspberry, honey, white flowers and amber, Lady Million will make any young woman radiate with a fiery, sensual character.

RIHANNA REBELLE

This is the second perfume to be released by Barbadian pop sensation Rihanna, who is widely considered to be one of the most eccentric, and sometimes controversial, pop stars around today. Rebelle is, as the name suggests, designed to indulge a woman’s rebellious side, with its fruity-floral aroma, and its luxurious red and gold bottle that is modelled on the shape of a stiletto heel.

MARC JACOBS DOT

Marc Jacobs fragrances have long been recognised for their floral beauty and youthful nature, and this latest edition to his perfume line, Dot, is no different. With its aroma of red berries and dragon fruit, Dot also has a striking bottle design that has become a signature of Marc Jacobs perfumes, most notably its red and black polka dot decoration, and the flower shaped bottle cap that is a standard Marc Jacobs feature.

All of these youthful scents and more can be ordered today from Fragrance Direct, so to find out more about each of these wonderful perfumes that will capture the thrill of turning 21, visit the Fragrance Direct website at http://www.fragrancedirect.co.uk/.

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Jessica Chastain Stars in Eccentric Campaign for New YSL Perfume Manifesto

To act as the glamorous face of their luxurious new perfume for women, Manifesto, fashion house Yves Saint Laurent has chosen Hollywood actress Jessica Chastain, star of films such as The Help, for which she received an Oscar nomination for her role, and new release Lawless.

Speaking about her new role, Chastain said: “Yves Saint Laurent is a brand that inspires me deeply. Since its creating, the brand has conveyed strong values that I cherish, such as an unwavering commitment, absolute love and feminine audacity. This new fragrance is an emblem of it all.”

In the striking new campaign shots, 35-year-old Jessica is seen posing with her flame-coloured hair in a slick up-do, and statement red lips, whilst her hands and arms are covered in a deep purple paint. According to a YSL executive, purple was chosen for the campaign as it is seen as “the colour of absolute seduction for Mr. Saint Laurent”.

As for the perfume itself, Manifesto is described as “spontaneous, free spirited and courageous”, opening with fresh top notes of blackcurrant, bergamot and green accords, which then flows seamlessly into a floral heart of jasmine and lily of the valley, all of which is smoothly rounded off with an oriental base of sandalwood, cedar, vanilla and Tonka bean, creating an aroma that is full of passion and emotion.

Having just been released onto the market this month, Yves Saint Laurent Manifesto is currently available to order from online perfume retailer Fragrance Direct. The eau de parfum spray comes in three different sizes; 30ml (£37.99), 50ml (£54.99) and 90ml (£79.99). There is also a range of accompanying toiletries available from the Manifesto collection, such as the luxurious Shower Gel (200ml, £23.99).

To view the full range of Manifesto perfumes and toiletries that are currently available to order from Fragrance Direct, then be sure to visit their website at http://www.fragrancedirect.co.uk/.

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Lara Stone and Alexander Skarsgard Front Campaign for New Calvin Klein Encounter Perfume for Men

Calvin Klein have developed something of a reputation over the years when it comes to their provocative advertising campaigns, and their latest perfume for men, Encounter, is no different.

The New York fashion house drafting in some celebrity heavyweights to act as the faces for the new fragrance; supermodel Lara Stone and Alexander Skarsgard, star of the hit US TV series True Blood.

In the seductive campaign shots, Lara and Alexander are seen sharing some intimate moments on camera, in a series of images and videos that will form part of an elaborate campaign that encompasses TV, press and social media.

The visuals have been shot in a classic film noir style to add an intense atmosphere, and the narrative is deliberately left open-ended in order to let the viewer imagine infinite possibilities for the story to develop.

As for the perfume itself, Encounter is described as having a crisp and sensual aroma, opening with intoxicating top notes of spices, mandarin, cardamom and rum, which then flows seamlessly into a floral heart of pepper, jasmine, patchouli and cognac, and finally, the Encounter scent is smoothly rounded off with a rich base of agarwood, cedarwood and musks.

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Rebelle by Rihanna is Fastest-Selling Celebrity Perfume in the UK

Rihanna is one of the hottest pop stars on the planet right now, and it seems that as she expanded her horizons into other projects, her star power is just as powerful off the stage as it is on it.

The Barbadian singer has rocketed to the top of the UK bestselling fragrance list, having sold two million bottles of her second perfume, Rebelle, since it was launched in February. According to Mail Online, it is expected that the scent will break the four-million barrier by the end of the year.

The celebrity perfume market is notoriously competitive, particularly in the UK, and Rihanna’s rise to the top of the bestseller list has seen her fight off stiff competition from celebrity fragrance heavyweights such as Britney Spears, Jennifer Lopez, Beyonce and Victoria Beckham.

The follow-up to Rihanna’s first perfume Reb’l Fleur, Rebelle captures the warmth of the Caribbean sun, not only reflecting her laid-back Barbadian roots, but also the hectic lifestyle of the superstar that she has become. The conical design of the bottle, with its evocative red swirl pattern, is inspired by the shape of a stiletto heel.

Speaking at the launch of her second perfume earlier this year, Rihanna said:“[Rebelle] is about taking control but still being a lady. There’s a feminine, romantic element to the fragrance – but there’s also a defiant quality in it. I love its duality.”

As for the perfume itself, Rebelle is described as a strong, feminine scent that will bring out the rebel in your. The fragrance opens with fruity top notes of plum, strawberry and ginger, which then flows into a rich heart of vanilla orchid and cocoa absolute, all of which is smoothly rounded off with a deep base of musks, coffee, patchouli and amber.

Rihanna Rebelle eau de parfum spray is currently available to order from online perfume retailer Fragrance Direct, with a 100ml bottle selling for £19.99, which represents a saving of over a third off the recommended retail price.

To get your hands on the hottest celebrity perfume in the UK, visit the Fragrance Direct website at http://www.fragrancedirect.co.uk/.

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Clinique.co.uk Has Launched The 12 Days Of Giving Campaign Exclusively Online

To help customers easily find the perfect present and treat themselves at the same time this Christmas, Clinique.co.uk has launched ‘12 Days of Giving’. This means that from December 1st – 12th customers will receive a free luxury Clinique gift when they spend £35 or more on any online purchase at Clinique.co.uk.

Each gift has been handpicked to feature Clinique’s best-selling make up and skin care heroes in deluxe sample sizes. Customers who shop online can choose from a choice of 4 gifts when they reach the checkout.

‘The Gift of Beauty’ features All About Eyes 5ml, High Definition Mascara in Black and Deep Comfort Body Butter 40ml all in a white Clinique wash bag.

‘The Gift of Glamour’ includes Take The Day Off Eye Makeup Remover 30ml, High Impact Mascara in Black and Superbalm Moisturizing Gloss in Currant 5ml in a silver Clinique wash bag.

‘The Gift of Clear Skin’ includes sample sized treats of Anti-Blemish Solutions Clear Blemish Gel 15ml, Anti-Blemish Cleansing Bar 15g and Anti-Blemish Moisturizer 15ml in a blue Clinique wash bag.

‘The Gift of Mens Grooming’ includes Skin Supplies For Men Face Scrub 15ml, Skin Supplies For Men Maximum Hydrator 15ml and Skin Supplies For Men Regular Strength Face Wash 15ml all packaged in a grey Clinique For Men wash bag.

Clinique.co.uk’s 12 Days of Giving makes December 1st – 12th the ideal time to shop online this Christmas and includes the Clinique gift sets, Clinique Aromatics Elixir andClinique Happy perfumes, along with other Clinique favourites which make the perfect stocking filler.

Like all Clinique makeup and skin care each gift contains 100% Fragrance Free, Allergy Tested products.

Available at Clinique.co.uk from 1st December – 12th December. One gift per client, gift must be selected at checkout with a purchase over £35. Subject to availability, replacement gifts will be offered in the unlikely event that stocks run out.

About Clinique
Introduced in 1968, Clinique was the first ever dermatologist-created, prestige cosmetic brand. Today, Clinique’s mission remains what it was from the beginning: to provide the highest quality and most effective collection of products to enhance every skin type and tone. The brand’s customised approach and quality products – all meticulously tested and carefully formulated with the latest science – have made Clinique one of the leading skin care authorities in the world. All makeup and skin care products are allergy-tested and 100% fragrance free. Clinique offers products for men and women of all ages and ethnicities. Clinique is sold in more than 130 countries and territories, and over 16,000 sales locations.

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Boots Has Introduced Five New Brands To Its Online Beauty Shop – Boots Beauty Boutique

Boots.com is thrilled to announce the launch of five new brands to its Beauty Boutique, which only opened its ‘virtual doors’ in Autumn 2007, increasing its already attractive offering of niche and coveted brands.

Boots Beauty Boutique is the beautifully ‘boudoiresque’ website for all those ‘beauty addicts’ out there, giving access to an array of the most sought after, exclusive skin, body and hair care brands from all over the world that are not readily available on the high street.

Thousands of customers have already treated themselves to renowned brands such asBliss, This Works, MOP and Dr. Nick Lowe since the launch of the site in September 2007. But if that wasn’t enough, now there is even more to find in the virtual boutique, from all the far-flung corners of the world.

ZPM is to wash bags what Mulberry is to handbags. Named after the founder Zoe Phayre-Mudge, ZPM combines bright colours and fabulous fabrics to create beauty and toiletry bags that are stylish as well as practical, so owners will leave them lying around for all and sundry to see.

Other brands introduced into the range focus on the more natural side of beauty. They include well-established, famous natural brands such as Swiss brand Weleda alongside newer names in the beauty world. One of the relative newcomers in natural beauty is the Greek skin and haircare brand Korres, whose roots are firmly planted in homeopathy. As a naturals brand Korres gleans most of its ingredients from four sources – Greek flora, foodstuffs such as honey, medicinal herbs and efficacious natural ingredients such as Hibiscus and Wild Mango.

Jo Woods is famed for being a model as well as a rock star’s wife. However, a lesser known fact is that Jo has been a committed pioneer to the organic lifestyle for the past eighteen years and has now created Jo Woods Organics. It comprises two ranges of totally organic bath and body products – Jo Woods Organics Everyday Range plus a more decadent gift range.

The fifth new brand is the paraben-free toiletries range Yes to Carrots, a hair, skin and bodycare range that harnesses beta-carotene, well known for its anti-ageing and anti-oxidant properties. This is combined with minerals from Dead Sea Mud to cleanse and detoxify skin.

Celeste Sinclair, Beauty Buyer for boots.com said: “Beauty Boutique has been very successful in its first year, with many of our customers discovering smaller niche brands that previously they may not have come across. We know many of our loyal customers want to see and experiment with brands that they might not have had access to before, so we are delighted to be able to introduce these five additional brands, and can’t wait to hear what they think.”

As well as these five exciting new brands, many of the existing brands will be extending their offering on Boots Beauty Boutique, including sets of gorgeous Christmas beauty products. Bliss, Burts Bees, Caudelie, Triology and Balance Me will all be introducing innovative new products for people to check out and enjoy. So overall there will be much more for customers to get their mitts on.

About Boots
Boots UK is the UK pharmacy-led health and beauty retailing business of Alliance Boots.

Boots Pharmacy Superintendent is responsible for healthcare advice provided in relation to Pharmacy medicines and other healthcare advice located within the Boots Pharmacy pages of Boots.com. Boots.com is the trading name of Boots UK Limited (registered number 928555) a member of Alliance Boots. All other information and advice on boots.com is the responsibility of Boots UK Limited.

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Boots Has Created Two Fragrances As Part Of Its Support Of This Years BBC Children In Need Campaign

Boots has created two fragrances to generate funds for BBC Children in Need 2008, the fifth year the company has lent its support to the charity.

The ‘his’ and ‘hers’ fragrances from Boots are called Hug for Her and Hug for Him*. The bottles, coloured gold for Hug for Her and silver for Hug for Him, come complete with a Pudsey-inspired phone charm. The fragrances themselves have been specially created to conjure up memories of a happy childhood.

Hug for Her is all about the familiar smell of bath time; the smell of warm towels with a hint of baby powder, whereas Hug For Him has the scent of wood shavings overlaid with the sweet scent of cola, to represent a school pencil case that contains everything from pens and pencils, through to sticky sweets.

Colette Phillips, Charity Marketing Manager for Boots, said: “We absolutely tried to recreate comforting scents that are defining memories from childhood. Our customers who buy a Hug fragrance to support Children In Need will relive happy memories of their childhood, whilst the donation they have made will help BBC Children in Need create brighter futures for some of today’s generation of children.”

Boots has supported BBC Children in Need for the past four years and helped raise a record total of £1.2 million pounds for the children’s charity during last year’s fundraising.

Colette continued: “This year BBC Children in Need is all about doing something different, so we thought we should follow that ethos here at Boots. Traditionally, all our Children in Need Pudsey products, which are sold to raise funds for the charity have been focused on children, but this year we thought we should do something different and create products that adults can also enjoy.”

The fragrances are just two of ten Pudsey products available from Boots. Other products include a mug, badges, a Pudsey bear and a bag, and the obligatory Pudsey ears.

In addition, Boots store teams around the country and teams at the Boots Support Offices will be joining in the fun with some innovative fund-raising ideas.

* Hug for Her and Hug for Him each cost £10, with £3.50 from each product sold being donated to BBC Children in Need.

About Children in Need:
The BBC Children in Need Appeal is in its 28th year and over that time has raised more than £470m to help disadvantaged children and young people in the UK. The statistics show just how necessary the charity’s work is; in the UK it’s estimated that 2.8 million children live in poverty, one hundred thousand children run away from home each year, one child in twenty is classified as disabled and there are 175,000 young carers in Great Britain. More information on the BBC Children in Need Charity (registered charity no. 802052) is available at www.bbc.co.uk/pudsey

About Boots
Boots UK is the UK pharmacy-led health and beauty retailing business of Alliance Boots.

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