Carphone Warehouse: Sales of Powerbank units up 60% since launch of Pokémon Go

London, 2016-Jul-21 — /EPR Retail News/ — Carphone Warehouse accessory sales of portable Powerbanks saw a 60% increase over the weekend, indicating herds of Pokémon trainers headed to stores to avoid running out of phone battery at critical moments on their quest to catch Pokémon.

Stores in Devon and Cornwall saw the biggest increase in sales, suggesting many Pokémon trainers were hitting the coast at the weekend to enjoy the weather whilst continuing to try and ‘catch ‘em all’. Carphone Warehouse is offering the Kit Powerbank 2,000mAh for just £9.99 or the more powerful PNY 4,400mAh Powerbank for just £12.99 which will provide another full charge.

For customers looking for a plan to include more data to continue their quests, Carphone Warehouse is offering two data heavy SIM Only deals online, from iD and O2:

  • iD – 30-day plan £15/mth for 6GB, 2000 minutes, 5000 texts
  • O2 – 12mth plan £18/mth for 10GB, on O2 Unlimited min, Unlimited text

Steve Bell, Commercial Marketing Director at Carphone Warehouse commented: “Pokémon Go fever has gripped the nation and it’s easy to see why. You can have all the tips, cheats and shortcuts in the world but you’ll never catch ‘em all if your battery runs out.

“Pokémon Go inevitably drains battery life as it uses the camera, GPS and data connection at the same time. Turning on the phone’s power-saver mode will definitely help but having a charger or a power pack in your back pocket to revive your phone battery is a must-have for all true fans.”

For further information on Carphone Warehouse’s accessories range please head to https://www.carphonewarehouse.com/accessories.html

About Dixons Carphone:
Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and Services Company, employing over 40,000 people in 9 countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse, Currys and PC World in the UK and Ireland, Elkjøp, El Giganten, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of European airports and Phone House in Germany, the Netherlands, Portugal, Spain and Sweden. Our key service brands include Knowhow in the UK, Ireland and the Nordics, Geek Squad in the UK, Ireland and various other European markets.

Business-to-business services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

For more information about Dixons Carphone plc, please visit www.dixonscarphonegroup.com

Follow us on Twitter: @DixonsCarphone

Please contact Carphone Warehouse Press Office at M&C Saatchi PR for further information:
Gabriella Smith Gabriella.Smith@mcsaatchi.com
Imogen Turner Imogen.Turner@mcsaatchi.com
Press Office carphonewarehouse@mcsaatchi.com

For further information:

Dixons Carphone Brunswick
Hannah Collyer, Head of Media Relations Rachael Layfield/Helen Smith
07834 256775 020 7404 5959

Source: Dixons Carphone