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John Lewis reveals services and brands that will be available in its new Chelmsford shop

London, 2016-Aug-18 — /EPR Retail News/ — John Lewis has today revealed the services and brands that will be available in its new Chelmsford shop, with fashion and beauty taking the lead.

Opening on the 29 September, John Lewis Chelmsford is the anchor shop at the brand new Bond Street development. In addition to over 65,000 products, the shop will bring together some of the best services that John Lewis has to offer; from a Kuoni travel concession to its renowned Home Design Service and a new Bar:Cafe concept from Benugo, allowing customers to enjoy a glass of prosecco or Benugo’s signature coffee whilst they shop.

It will have the largest beauty hall out of all of John Lewis’s small full-line department stores at 7,900 sq ft, with 14 premium beauty counters including M.A.C, Charlotte Tilbury and Nars. Chelmsford will also feature fashion brands including Ralph Lauren, Whistles, Finery and John Lewis’s new own-brand luxury womenswear label Modern Rarity. More information on these services and brands can be found below.

Laura Rawstron, Branch Manager at John Lewis Chelmsford, said: ‘Fashion and beauty will be John Lewis Chelmsford’s forte and I am excited to announce the brands that will make the shop a key destination for shoppers in Essex. We’ve carefully curated brands that we know the Chelmsford community will enjoy and very much look forward to opening the shop on the 29 September.’

Key services and brands include:

Fashion fans will be tempted with our new own-brand luxury womenswear label, Modern Rarity, offering 90 items from its AW16 collection of soft earthy tones designed for layering and creating beautiful silhouettes. Other brands to feature at John Lewis Chelmsford include Ralph Lauren, Finery, Mulberry, Michael Kors, Whistles, Trilogy, REISS and Diesel. When it comes to stylish accessories, Michael Kors and Mulberry handbags will also be on offer.

For those who want expert fashion advice for a special occasion or wardrobe makeover, John Lewis’s Personal Styling team will offer three levels of personal styling to choose from, including the Style Express and Style Experience options, through to Style Profile which analyses everything from your personality to body shape in order to advise on your ideal colour pallette and new wardrobe.

John Lewis Chelmsford’s beauty hall is 7,900 sq ft, the biggest out of all of our small full-line department stores. Situated on the ground floor by the main entrance of the shop, there will be 14 premium beauty counters offering a whole host of brands including Charlotte Tilbury, M.A.C, Nars, Tom Ford, Bobbi Brown, Clarins, Clinique, Dior, Estee Lauder, Jo Malone, Lancome, Liz Earle, Urban Decay and YSL.

Community Matters
Community Matters is our charitable giving scheme that runs throughout our shops. Every three months John Lewis Chelmsford will select three community groups to help. Customers will then be directly involved in deciding how much each nominated group receives, by using a token to vote for the organisation they’d like to support. The first three charities to receive support will be The Lovely Lily-Mae Organisation, Farleigh Hospice and Chelmsford City Mencap Football Club.

Additional Services
Customers can enjoy dining in John Lewis’ Place to Eat Cafe in addition to the Benugo Cafe:Bar. Other services include a Home Design Service, nursery advice, a Kuoni travel concession and a Bureau de Change which will offer 60 different currencies.

These services and brands were revealed during a construction tour of the shop this week, which is now entering the final weeks of internal fit-out and has provided over 300 retail jobs.

Throughout the construction process, the project has:

  • Laid enough ceramic floor tiles throughout the shop to cover the entire footprint of the Rio ‘Maracana Olympic Stadium’
  • Installed enough FSC plywood sheeting that when stacked on top of each other,  would be higher than the statue of ‘Christ the Redeemer’ in Rio
  • Used enough plasterboard to fill 20 Olympic sized swimming pools
  • Utilised enough paint to colour all the lines around the Rio Olympic running track 750 times
  • An Olympian would need to run 31 marathons to reach the same length of cables used within the building.

Notes to editors
John Lewis
– John Lewis operates 46 John Lewis shops across the UK (32 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as It is part of the John Lewis Partnership, the UK’s largest example of worker co-ownership and all 30,000 John Lewis staff are Partners in the business.

John Lewis stocks more than 350,000 separate lines in its department stores and across fashion, home and technology, and was named  ‘Best In-Store Experience’, ‘Best Clothing Retailer,’ ‘Best Electricals Retailer,’ ‘Best Furniture Retailer,’ ‘Best Homewares Retailer’ and ‘Best Click & Collect Retailer’ in the 2016 Verdict Customer Satisfaction awards. is consistently ranked one of the top online shopping destinations in the UK. John Lewis Insurance offers a range of comprehensive insurance products – home, car, wedding and event, travel and pet insurance and life cover – delivering the values of expertise, trust and customer service expected from the John Lewis brand.

You can follow John Lewis on the following social media channels:


Vikki Speed
Senior Communications Officer, Corporate & Brand
Telephone: 0207 931 4921

Source: John Lewis

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