WINSTON-SALEM, N.C., 2016-Sep-14 — /EPR Retail News/ — Say “ahoy” to your free Original Glazed doughnut! Krispy Kreme Doughnuts announced today (September 13, 2016) that participating shops in the United States and Canada will celebrate Talk Like a Pirate Day on Sept. 19.
Any swashbuckling guest who talks like a pirate will receive one free Original Glazed doughnut, while fans who dress like a pirate will receive one dozen Original Glazed doughnuts.
For the first time this year, guests can also use a custom Krispy Kreme Snapchat pirate filter to digitally ‘dress’ like a pirate. Any guest who shows his or her Snapchat image to a team member at a participating Krispy Kreme shop will qualify for a dozen Original Glazeddoughnuts.
“Talk Like a Pirate Day has become one of our guests favorite days of the year, and this year they will have the opportunity to take part in this day socially using our Snapchat filter,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts. “As this day is all about fun, we see it as a natural extension of our offers to get free Original Glazed doughnuts.”
The Snapchat campaign will be the first time Krispy Kreme has launched a national campaign on the social media outlet. Krispy Kreme’s Talk Like a Pirate Day was created following a social trend in 2012, and the Snapchat campaign is an organic way to honor the social beginnings of the occasion day.
Two Pirate Doughnuts are also available ahead of Talk Like a Pirate Day. The Pirate Doughnut is a filled doughnut decorated with a pirate face, while the Skull and Crossbones Doughnut is topped with chocolate icing and finished with white icing and a skull candy piece.
Qualifying pirate costumes must include three pirate items, such as an eye patch or bandana. No purchase is necessary to take part in Talk Like a Pirate Day.
Be sure to show off your Talk Like a Pirate Day bounty by using #TalkLikeaPirateDay and #KrispyKreme across social media platforms.
About Krispy Kreme Doughnuts, Inc.
Krispy Kreme Doughnuts, Inc., is a global retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has more than 1,100 retail shops in 27 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.
Krispy Kreme Doughnuts, Inc.
Corporate Communications Coordinator
Source: Krispy Kreme Doughnuts, Inc.