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7‑Eleven announces fresh-brewed coffee in 7-Election™ Stay-Hot Cups for just $1 on Dollar Coffee Day, Sept. 27

DALLAS, 2016-Sep-27 — /EPR Retail News/ — The debates haven’t yet occurred, but the results are in.

Preliminary exit polling reveals that the clear winner after each 2016 Presidential Debate will be American coffee lovers. The day after the three presidential debates, 7‑Eleven will offer fresh-brewed coffee in its extra-large 7-Election™ Stay-Hot Cups – for just $1.

The first Dollar Coffee Day occurs tomorrow, Tuesday, Sept. 27, after the first debate and lasts all day at participating U.S.7‑Eleven stores. Coffee-quaffing voters simply need to download the 7‑Eleven mobile app, select one of the three 7-Election Presidential coffee cups, fill it to the brim … and scan the app for the dollar deal. The limited-time offer is available at participating locations. Pricing may vary by store. Tax where applicable.

“Democracy is brewing at 7‑Eleven, one cup of coffee at a time,” said Laura Gordon, 7‑Eleven vice president of marketing and brand innovation. “After watching the informative debates, we encourage every American to come in the next day to choose their favorite party in exchange for a great deal on coffee.”

2016 marks the fifth quadrennial 7-Election Presidential Coffee Cup Poll. The campaign invites 7‑Eleven customers to “cast their cups” by purchasing coffee in specially marked 7-Election Stay Hot Coffee cups – blue Democrat, red Republican and, new this year, a nonpartisan, purple Speak Up cup. Even on ordinary days, the cups are value priced at or between the regular retail prices of medium and large 7‑Eleven hot beverage cups.

“We think $1 coffee is an All-American perk that cuts across party lines,” Gordon added.

Coffee lovers can “vote” through Election Day, Tuesday, Nov. 8, simply by purchasing coffee in a 7-Election cup. Each post-debate vote will count toward the ongoing 7-Election campaign totals. In each of the previous 7-Election polls, a staggering 6 million cups (ballots) were cast, and results in each accurately predicted those in the “real” elections.

Be sure to tune into one or all of the 2016 Presidential Debates, which are currently scheduled as follows:

  • Sept. 26, 9 p.m. EDT, at Hofstra University, Long Island, N.Y.

o   Sept. 27 — $1 7-Election Coffee Day

  • Oct. 9, 9 p.m. EDT, at Washington University in St. Louis, Mo.

o   Oct. 10 – $1 7-Election Coffee Day

  • Oct. 19, 9 p.m. EDT, at the University of Nevada, Las Vegas

o   Oct. 20 — $1 7-Election Coffee Day

On Election Day, Nov. 8, 7-Election cups are also $1 in the 7‑Eleven app.

7-Election cups are instantly tabulated at the register when the sale is made – and national, state and major city results reflecting the percentage of the three cups sold to date are posted daily on

Additionally, 7-Election cups count toward the retailer’s 7Rewards® “Buy Six, Get the Seventh Free” drink offer available on the 7‑Eleven mobile app in the United States. In addition to coffee, the 7Rewards program includes 7‑Eleven Slurpee®, Big Gulp® and Chillers® drinks.

About 7‑Eleven, Inc.

7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises and/or licenses more than 60,000 stores in 17 countries, including 10,700 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑, via the 7Rewards® customer loyalty platform on the 7‑Eleven mobile app, or on social media at Facebook, Twitter and Instagram.


7‑Eleven Corporate Communications

Source: 7‑Eleven, Inc.

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