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Open House: Lowe’s launches its first digital platform dedicated to taking people behind the brand

MOORESVILLE, N.C., 2016-Oct-03 — /EPR Retail News/ — As a company driven to help people love where they live, Lowe’s plays a part in millions of people’s stories every day. To bring those stories to the communities we serve, today (September 27, 2016) Lowe’s launched Open House, an interactive newsroom and the company’s first digital platform dedicated to taking people behind the brand.

Experience the interactive Multimedia News Release here:

“After difficulty finding steady employment, Lowe’s loader makes most of opportunity, with a little help from his best friend”> is your go-to source for news and information about Lowe’s. Through a mix of feature stories and rich multimedia content, Open House provides an inside look at the unique, innovative and inspirational ways Lowe’s serves customers and communities. “Our story is much bigger than the products and services we sell,” said Robert Niblock, Lowe’s chairman, president and CEO. “We’re a company of more than a quarter of a million employees who go to great lengths to help customers love the places they call home. These are the stories we are inspired by and we hope will inspire others.”

Visitors to Open House can view regularly refreshed content in four focus areas (Serving Communities, Inspiring People, Fresh Thinking and Inside Lowe’s). In each of these areas, the site showcases the stories of people who are doing remarkable things.

You’ll watch how a Lowe’s employee and his therapy dog found their new jobs a perfect fit, and see how Lowe’s is using autonomous robots, virtual reality and wearable technology to transform the customer experience. You’ll find out why a Lowe’s ad likely leaves you feeling nostalgic, and learn how Lowe’s and the Boys & Girls Clubs are helping provide safe havens for kids in all 50 states.

“We wanted to create a place where we could build a deeper connection to the customers and communities we serve,” said Colleen Penhall, Lowe’s vice president of corporate communications. “Whether people are looking to get a peek inside Lowe’s, a chance to see what’s next in retail or what’s literally happening around the corner in their community, we look forward to sharing those stories in meaningful and compelling ways.”

Stay on top of the latest Lowe’s news by subscribing to the biweekly Open House newsletter, and drop by Open House to share your stories. You also can follow @LowesMedia on Twitter to get real-time company updates.

Media outlets are invited to republish, with attribution, any stories, photos, videos and graphics that appear on

About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 17 million customers a week in the United States,Canada and Mexico. With fiscal year 2015 sales of $59.1 billion, Lowe’s and its related businesses operate or service more than 2,355 home improvement and hardware stores and employ over 285,000 employees. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit


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SOURCE: Lowe’s Companies Inc.

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