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EuroShop’s new 7 experience dimensions concept resulted to strong demand among exhibitors

Düsseldorf, Germany, 2016-Oct-06 — /EPR Retail News/ — EuroShop, The World’s Leading Retail Trade Fair, from 5 to 9 March 2017 in Düsseldorf, is in as high a demand as ever among exhibitors. Especially the interest shown from abroad is very high. Even at this early stage, a good five months before the beginning of the event the prebooked area of EuroShop 2014 (116,579 m²) has been exceeded with some 120,000 m². So as to satisfy this strong demand EuroShop will for the first time occupy 18 instead of 16 halls.

“Exhibitor demand is so great we even have a waiting list now. We expect some 2,500 exhibitors at EuroShop 2017. This development impressively shows that our new concept of the 7 experience dimensions was the right step and has been received very well by the industry,” reports Elke Moebius, Global Head Retail and Director EuroShop at Messe Düsseldorf, and adds: “EuroShop as the leading global trade fair for retailers’ entire investment needs is enormously important for the sector. Many exhibitors deliberately schedule their product launches and portfolios in line with the EuroShop dates.”

The seven experience dimensions of EuroShop 2017 are the following:  POP Marketing, Expo & Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shop Fitting & Store Design as well as Food Tech & Energy Management. The extensive line-up of exhibitor ranges is complemented by the proven, highcalibre forums with practitioners’ lectures presented on all five exhibition days right amidst trade fair activities. These include the EuroShop Forum Architecture & Design, the EuroCIS Forum, the POPAI-Forum and the OmniChannel Forum as well as the  ECOpark Forum and the new Expo & Event Forum. All forums are simultaneously interpreted from/into German and English and can be attended by trade visitors free of charge and without prior registration.

Again held concurrently with EuroShop in 2017 will be the award ceremony for the coveted EuroShop Retail Design Awards for the world’s best store concepts as well as the presentation of the renowned Retail Technology Awards Europe (reta). The reta Awards honour the excellent and innovative use of information technology in retail. Both awards are presented jointly by Messe Düsseldorf and the EHI Retail Institute.

Those wanting to gather information about EuroShop and to plan their visit to the trade fair can do so now even more conveniently: after its relaunch the EuroShop portal not only features a new design but also full responsiveness. This means it is especially user friendly and ensures high visual quality on all terminal devices, be it a PC, Tablet or mobile phone. The current exhibitor database – updated on a daily basis – is online already and from late September the Ticketshop for EuroShop 2017 will also be open on the Portal.

Over the period of the trade fair the EuroShop App available for both IOS and Android provides an additional service: by means of Geofencing it already provides EuroShop guests with the key information as soon as they arrive at the airport, train station or the trade fair parking lots.

EuroShop 2017 is open for trade visitors from Sunday, 5 March 2017, to Thursday, 9 March 2017, daily from 10.00 am to 6.00 pm. 1-day tickets cost EUR 70.- (EUR 50.- purchased online beforehand (e-Ticket)),  2-day tickets cost EUR 90.- (EUR 70.- purchased online beforehand) and season tickets are EUR 150.- (EUR 130.- purchased online beforehand). Ad-mission tickets include a free return trip to EuroShop on public transport marked VRR (Verkehrsverbund-Rhein-Ruhr).

EuroShop Basics:
In 1966 EuroShop was organised for the first time by Messe Düsseldorf and is held every three years. The EHI Retail Institute acts as the event’s conceptual sponsor. The last EuroShop in 2014 registered 2,229 exhibitors from 56 countries on over 116,000 m² of net exhibition space and 109,496 trade visitors, 63% of whom came from abroad.

For further information go to

Press Contact:
Dr. Cornelia Jokisch, Tanja Karl
Tel.: +49 (0)211/4560-998/-999
Fax: +49 (0)211/4560-8548

Source: EuroShop

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