MANCHESTER, England, 2016-Oct-06 — /EPR Retail News/ — A funding boost is on the cards for community groups in the Wellingborough area as the new-look Finedon Co-op re-launches following a major investment.
The revamped store, located in Wellingborough Road, relaunches on Monday, 10 October, and will unveil the community retailer’s unique new Membership scheme.
Co-op members receive a 5% reward on purchases of Co-op own-branded products and services, with a further 1% going local causes and groups in the area to make a difference in the community – groups set to initially benefit include Friends of Finedon schools, Finedon Buffs, and the Finedon Community Sports and Leisure Centre Association. Members can choose which of these causes they wish to support online. Money will be raised over a six month period.
The store will see an enhanced in-store bakery and a focus on fresh, healthy foods, meal ideas and essentials as part of its £450,000 makeover. The store also appoints a Community Pioneer, Meranda Blades, who is a member of the food store team working to foster involvement in community activities, from local fundraising to working with charities, schools and voluntary organisations to contribute to local life.
Paul Hannah, Area Manager for the Co-op, said: “The Co-op is moving forward with a clear purpose and momentum to deliver a compelling, convenient and co-operative shopping experience. Our new Co-op look represents all that we stand for – our proud co-operative heritage and our decision that membership, the very thing that makes us truly distinctive, must be at the heart of all we say and do. Our blue design ‘clover leaf’ logo links to a time when people really understood how they could be co-owners and members of their Co-op, and how a strong Co-op could help to create strong communities.”
Donna Zeller, Store Manager, added: “We are delighted to be making such a significant investment in Finedon, it is an exciting time for the whole team and we will be working to establish the store as a community hub, a real asset locally. What better way than to give back to communities as a reward for shopping with us. Our members have an opportunity to make a difference locally simply by using their Co-op card when they shop with us. Co-ops are here to support their members and the communities they live in and the money raised will provide much needed funding for organisations who contribute to improving local life.”
The Co-op has announced an investment in lowering the price of over 200 of its own-branded British meat and poultry products. Its annualised investment in lowering prices will this year top £200M, reducing prices on over 1,000 everyday essentials including the introduction of its 75p farmhouse loaf and pruning the price of over 100 lines of fresh fruit and vegetables.
Earlier this year the Co-op was described as the fastest growing non-discounter food store according to retail industry data released by Kantar Worldpanel.
There will be offers and promotions in and around the new store to mark its launch. And, students in Wellingborough who hold a NUS extra card receive a 10% discount off their groceries in the store.
Co-op members are urged to look out for their new-look membership card which are being issued over the coming four weeks – for further information visit coop.co.uk/membership
Co-op Press Office
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