- Teavana introduces new dessert teas
Seattle, 2016-Oct-11 — /EPR Retail News/ — Teavana is offering a collection of new hot teas that taste like dessert in a cup.
Starting today (October 10), customers will find Apple Pie á la Mode Herbal Infusion, Tiramisu Black Tea and Caramel Truffle Herbal Infusion in Teavana specialty retail stores across North America and online at Teavana.com.
“I look at these teas as an alternative to eating dessert,” said Jason Adams, Teavana brand manager. “You get the same flavors, but in a warm, soothing and indulgent tea.”
To create the new dessert teas, Adams and team considered a wide array of ingredients and flavors from more than a dozen popular treats, exploring how they could be combined to create the perfect indulgent tea blends. The team landed on three classic flavors.
Apple Pie à la Mode Herbal Infusion
This tea is a blend of apples, caramel, raisins and rose hips, a touch of rooibos tea and notes of cardamom-dusted hazelnut. Teavana highlights the flavor of apple varieties from Turkey, Austria and Germany, caramel pieces from Switzerland, and Red Rooibos tea that is harvested by hand in the Cederberg Mountains of South Africa.
“We were inspired by the taste of green apple pie, so this tea has a really pleasant balance of tart and sweet apples,” Adams said. “The caramel pieces dissolve in the tea, which offers a delicious taste.”
Tiramisu Black Tea
Inspired by the classic Italian dessert, this tea is a blend of European white and dark chocolate pieces, a touch of real Scotch Whiskey for subtle flavor and a full-bodied Chinese black tea. Teavana used different sizes and types of chocolate because they infuse differently in the tea. Dark chocolate adds more bite and white chocolate adds a creamy sweetness. Cocoa shells add body and rich flavor.
“There’s something about the combination of chocolate, the hint of whiskey as well as vanilla and cream that has a taste similar to espresso,” said Adams. “This allows us to create the rich, complex flavors usually found in a classic Tiramisu.”
Caramel Truffle Herbal Infusion
This tea features chocolate and caramel, complemented by sweet cinnamon and coconut. Teavana used real chocolate flakes and cocoa kernels, apples from Turkey and cinnamon from Southeast Asia to create this blend.
“Surprisingly, the apples contributed to much of the caramel flavor,” said Adams. “The coconut is toasted, which adds to the bold creamy flavor.”
Tea Collections
A Sweet Treat Tea Sampler, which includes two ounces each of Apple Pie á la Mode Herbal Infusion, Tiramisu Black Tea and Caramel Truffle Herbal Infusion, is available exclusively on Teavana.com.
In addition to the sampler, Teavana offers other tea collections that include samples of pure teas and herbal infusions with similar characteristics. This allows customers to taste a wide variety of teas and discover new favorites. Six new collections with samples of multiple teas are now available in Teavana specialty retail stores and online, including:
A Sprig in Your Step – Jade Citrus Mint Green Tea, Blackberry Mojito Green Tea, Moroccan Mint Green Tea and Mint Majesty® Herbal Tea
Get Your Groove On – Passion Tango®, Pineapple Kona Pop® Herbal Tea, Dragonfruit Devotion™ Herbal Tea and Peach Tranquility® Herbal Tea
The Classics – Black Dragon Pearl Black Tea, Earl Grey White Tea, Jeju Island Green Tea and Dragonwell Green Tea
The Jam – Youthberry® White Tea, Strawberry Grapefruit Xue Long Green Tea, Blueberry Bliss® Rooibos Tea and Strawberry Lemonade Herbal Tea
Cozy Up – Maharaja® Chai Oolong Tea, Zingiber Ginger Coconut Rooibos Tea, Lemon Ginger Herbal Tea and Samurai Chai Mate® Tea
Smash Hits – Youthberry® White Tea, Wild Orange Blossom Herbal Tea, Maharaja® Chai Oolong Tea and Samurai Chai Mate® Tea
Media contact:
Global
Phone: 206 318 7100
Email: press@starbucks.com
Source: Starbucks
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