RICHMOND, Va., 2016-Oct-25 — /EPR Retail News/ — CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used cars, today (Oct. 20, 2016) announced it is launching a test of Home Delivery in Charlotte, North Carolina, bringing the company’s hallmark exceptional customer experience to local customers’ front doors. Charlotte is the first city for CarMax Home Delivery, where customers can select, finance, test drive, and buy a car, as well as trade in their current vehicle, all without ever setting foot in a store. More than 20 years ago, CarMax revolutionized the auto industry by delivering an honest, transparent and high-integrity car buying experience. CarMax is now extending that revolutionary experience from the store to the internet through the development of online customer-focused innovations.
Just like CarMax’s exceptional in-store experience, Home Delivery customers receive personalized customer service throughout the shopping and purchasing process. Expert CarMax specialists help the customer find their ideal car, apply for financing and trade in their current vehicle. Once the customer has chosen from the nearly 50,000 vehicles across almost every make and model, CarMax will deliver the vehicle to the customer’s home or work so the customer can take a no-obligation, stress-free test drive. In addition to test driving in their own neighborhood, customers can see how essentials like strollers or bikes fit in the car, or even how the car fits in their garage. If the car is “the one,” the customer can complete the purchase on the spot.
“We believe in customer empowerment – it’s why we went into business more than 20 years ago,” said Jim Lyski, chief marketing officer at CarMax. “We will continue to lead the industry by delivering the car buying experience customers want, wherever they want it.” CarMax will utilize this test in Charlotte to gather valuable customer insights and learn the best ways to further operationalize this offering for potential future markets.
Home Delivery is just one example of how CarMax is leveraging technology innovations to make the entire car buying process simple and seamless. CarMax recently piloted online financing on carmax.com, which allows customers to get prequalified for financing from the comfort and privacy of their home, and then finish their shopping experience more quickly in store. This new offering rolls out nationwide this fall.
Home Delivery is currently only available in the state of North Carolina within a 60-mile radius of Charlotte. CarMax offers Home Delivery for no additional cost, however, like in-store purchases, a transfer fee may apply for vehicle transfers from stores outside of North Carolina. Each vehicle comes with CarMax’s 5-Day Money-Back Guarantee and a 30-Day Limited Warranty.
CarMax is the nation’s largest retailer of used cars and operates more than 160 stores in 38 states nationwide. CarMax revolutionized the auto industry by delivering the honest, transparent and high-integrity car buying experience customers want and deserve. For more than 20 years, CarMax has made car buying more ethical, fair and stress-free by offering a no-haggle, no-hassle experience and an incredible selection of vehicles. CarMax makes selling your car easy too, by offering no-obligation appraisals good for seven days. At CarMax, we’ll buy your car even if you don’t buy ours®. CarMax has more than 22,000 associates nationwide and for 12 consecutive years has been named as one of the FORTUNE 100 Best Companies to Work For®. During the 12 months ending February 29, 2016, the company retailed 619,936 used cars and sold 394,437 wholesale vehicles at its in-store auctions. For more information, access the CarMax website at www.carmax.com.
Source: CarMax, Inc.