London, 2016-Oct-25 — /EPR Retail News/ — At the forefront of Stella McCartney’s new campaign for Breast Cancer Awareness is comedian and talk show host Chelsea Handler. Handler, the host of Chelsea on Netflix, will be supporting the designer’s initiative this October. With the aim to raise awareness around the disease and encourage women to keep healthy and check themselves regularly, Stella McCartney has designed the Stella Lace set as part of her Autumn/Winter 2016 Lingerie Collection.
Stella McCartney explains:
“Breast cancer is the second most common cancer in women all over the world and does not discriminate. While most people are aware of this terrible disease, many also do not take the steps to regularly get checked to detect it at its early stages. This set I designed is meant to serve as a reminder to women to consider their health and visit their doctor regularly. It not only looks and fits great, but is also an important healthy reminder.”
The new signature everyday Stella Lace set exemplifies the designer’s effortlessly sexy, effortlessly modern approach to lingerie in a feminine and elegant shade of Sweet Pea pink. The range is comprised of a Bralette and Bikini Brief that combines athletic silhouettes with supportive striped elastic band detailing and feminine lace for an effortlessly modern lingerie staple. Over the previous years in October 2014 and 2015 for Breast Cancer Awareness month, Kate Moss and Cara Delevingne were featured in the campaign.
A percentage of the profits from the range will be donated to the Breast Cancer Research Foundation in the US, and the Linda McCartney Centre in Liverpool, UK, to support their work in providing the most advanced early detection programmes and treatments for patients with breast cancer. The Stella Lace set in Sweet Pea pink will be available starting October 1st at Stella McCartney stores and online as well as at Le Bon Marche, Saks Fifth Avenue, Harrods and Net-a-porter at prices ranging from 35$ for the bikini brief to 70$ for the Bralette.
About the Breast Cancer Research Foundation (USA)
Recognized as one of the highest rated breast cancer charity in the US, it was founded in 1993 by Evelyn H Lauder and since then has raised more than half a billion dollars and almost 10 million hours of research into this cause. Today, it is one of the largest private funders of breast cancer research in the world.
For additional information: https://www.bcrfcure.org/
About The Linda McCartney Centre (UK)
The Linda McCartney Centre (part of the Royal Liverpool University Hospital), was established in 2000 to provide a comfortable and welcoming environment for Breast Cancer patients and their families. Today, due to the services provided, people travel from all over the North West to receive some of the most advanced and innovative
treatments available in the UK today. Through a team of professional staff the Centre is able to provide the very best treatment, care and support in a practical way allowing what is sometimes a daunting experience to be that little more bearable.
For additional information: www.rlbuht.nhs.uk/Fundraising/Pages/The%20Linda%20McCartney%20Centre.aspx
About Stella McCartney
Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to wear, accessories, lingerie, swimwear, fragrance, kids and adidas by Stella McCartney collections are available through 47 free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris and Milan as well around 600 wholesale accounts in key cities worldwide.
For additional information: www.stellamccartney.com
For more information please contact:
Tel (London): 44 207 898 2710
Tel (Paris): 33 1 53 00 9300
Tel (NYC): 212 627 1583
- Stella McCartney launches new pink Lace Lingerie set and Breast Cancer Awareness campaign featuring Chelsea Handler
Source: Stella McCartney