Tag Archives: Stella McCartney

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Kering Foundation launches 6th annual White Ribbon For Women to stop violence against girls and women

London, 2017-Nov-21 — /EPR Retail News/ — Running from 20 to 25 November, the Kering Foundation’s 6th annual White Ribbon For Women campaign will be led by Alessandro Michele, Stella McCartney, Christopher Kane, Joseph Altuzarra, Dennis Chan, Salma Hayek Pinault and other renowned influencers. Centered around a digital movement #ICouldHaveBeen and new website ICouldHaveBeen.org, the campaign aims to raise awareness of violence against girls and women amongst the general public, specifically Generation Z, by asking them to imagine their lives as HER; the 1 in 3 girls and women who are victims of violence.

Via ICouldHaveBeen.org, the Kering Foundation will ask those not born a girl to imagine who they could have been, by entering the name their parents would have given them if they were born a girl into the website – or alternatively another female name of choice. Similarly, girls will be asked to unite in a show of sisterhood and solidarity with survivors, by all taking on HER as their name and challenging males in their entourage to join the campaign. Subsequently, users will discover the violence they could have experienced as a girl, and are invited to share this across Instagram, Facebook, Twitter, LinkedIn and WeChat. Although one cannot understand what survivors experience without having lived through gender-based violence oneself, via I Could Have Been the Kering Foundation aims to draw attention to the higher risk of violence girls and women face – simply for being born female.

As this year’s official ambassadors – Alessandro Michele, Christopher Kane, Joseph Altuzarra and Dennis Chan – will kick-start the Kering Foundation’s call to action by unveiling the names their parents would have given them if they were born as girls. Kering Foundation Board Directors, Stella McCartney and Salma Hayek Pinault, will likewise lead the campaign by calling on all girls and women to join them in becoming HER.

The Kering Foundation will also collaborate with young influencers from across the globe – such as Leonardo Decarli in Italy and Z.Tao in China – who will feature in the campaign alongside the Maisons’ artistic directors. Through a series of short films, these young males will discover who they could have been if they were born a girl and in turn call on youths to join the #ICouldHaveBeen movement. Despite boundaries on gender and equality opening (89% of Generation Z say girls and boys should have the same rights[i]) and progress on women’s rights (the fifth Sustainable Development Goal dedicated to gender equality), violence against girls and women remains a persistent transgenerational epidemic (1 in 10 girls worldwide aged 15 to 19 experienced forced sex in the past twelve months[ii]). The central objective of this year’s campaign is thus to engage younger generations, specifically Generation Z and Y, in order to provoke a deep and sustainable change in mentalities, behaviors and cultures.

François-Henri Pinault, Chairman & CEO of Kering, and Chairman of the Kering Foundation, said of the campaign’s launch, “Being born a girl should not equate to a higher risk of violence. Yet, unfortunately, it is the case in our world today. We all could have been born a girl, we all must take on this combat. A combat I am proud to confront together with the Kering Foundation, our Houses and their designers via our sixth annual White Ribbon For Women campaign.”

About Kering
A global Luxury group, Kering develops an ensemble of luxury houses in fashion, leather goods, jewellery and watches: Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, McQ, Stella McCartney, Tomas Maier, Boucheron, Dodo, Girard-Perregaux, Pomellato, Qeelin and Ulysse Nardin. Kering is also developing the Sport & Lifestyle brands Puma, Volcom and Cobra. By ‘empowering imagination’, Kering encourages its brands to reach their potential, in the most sustainable manner. The Group generated revenue of €12.385 billion in 2016 and had more than 40,000 employees at year end. The Kering share is listed on Euronext Paris (FR 0000121485, KER.PA, KER.FP)

About Kering Foundation
Launched in 2009, the Kering Corporate Foundation combats Violence Against Women. To enhance its global impact, the Foundation focuses on one cause in each of the following three regions: Sexual Violence in the Americas; Harmful Traditional Practices in Western Europe (France, Italy, United Kingdom); Domestic Violence in Asia. In addition, it pays particular attention to the situation of migrant and refugee women. The Kering Foundation supports NGOs’ projects, social entrepreneurs and awareness campaigns while involving the Group’s 40,000 employees.

About White Ribbon for Women
Launched in 1991, the White Ribbon movement commenced following the Montreal Massacre where a male student of École Polytechnique University massacred 14 of his female classmates telling them “you have no right being here (in education).” It encourages the promotion of gender equality, healthy relationships and a new vision of masculinity in order to bring about a cultural shift to a future without violence against women. In 1999, the United Nations declared 25 November the International Day for the Elimination of Violence against Women, with a White Ribbon as its symbol. In 2012, the Kering Foundation launched its own White Ribbon For Women campaign, with board director Stella McCartney redesigning the White Ribbon, in order to bring further attention to the cause.

Press Contacts
Emer Hallahan
+33 (0)1 45 64 63 07
emer.hallahan@kering.com

Carly Newman
+33 (0)1 45 64 65 58
carly.newman@kering.com

Hashtags
#ICouldHaveBeen
#KeringForWomen
#WhiteRibbon

Websites
www.ICouldHaveBeen.org
www.KeringFoundation.org
www.Kering.com

Social media
Twitter:      @KeringForWomen  @KeringGroup
Instagram: @kering_official
Facebook:  KeringGroup
LinkedIn:    Kering
Youtube:     KeringGroup

Source: Kering Group

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Stella McCartney announces new partnership with Bolt Threads on fashion eco innovation

New York, 2017-Jul-22 — /EPR Retail News/ — Stella McCartney continues the brand’s dedication to fashion eco innovation with the announcement of a new partnership with Bolt Threads, a Bay Area-based biotechnology company creating the next generation of advanced materials. This new collaboration will push boundaries in fabric innovation and usher in the next generation of cutting-edge textiles. Combining Stella McCartney’s relentless pursuit of sustainable materials with Bolt Threads’ proprietary breakthroughs in industrial biotechnology, the partnership represents a step-change for the future of apparel production, and the fashion industry at large.

For decades, the fashion industry has seen little innovation in textiles, and has relied on vast amounts of petrochemicals, which are harmful to the environment. By partnering with Bolt Threads, Stella McCartney takes another step forward in creating a positive environmental impact, and pursues the next chapter of innovation and technology in advanced, luxury materials.

Stella McCartney comments:

“On a personal and professional level partnering with Bolt Threads is so exciting, because it feels like everything is finally coming together and the dots are being connected between fashion, sustainability and tech innovation. This is something that I’ve been personally on a journey to find for much of my career and I just feel like there is finally a new opportunity to bring so many industries together and for them to all work as one for a better planet. It is a truly modern and mindful approach to fashion. The industry has so much heritage, but at times it can be damaging to the environment and it can also drag you in a backwards direction and for me I always want to move forward in fashion and this is truly a moment to celebrate technology and the future of fashion.”

“From the day we founded Bolt Threads, we’ve dreamt of partnering with Stella McCartney,” said Dan Widmaier, CEO of Bolt Threads. “Not only does she have an unparalleled aesthetic, but her values and pioneering sustainable fashion align perfectly with our vision for the future of fashion.”

Bolt Threads engineers fibers from scratch based on proteins found in nature, and then develops cleaner, closed-loop processes for manufacturing, using green chemistry practices. Exemplified in the collaboration with Stella McCartney, Bolt Threads is able to create silk using yeast, making the textile vegan-friendly; staying true to the designer’s vegetarian philosophy. Solution oriented, this process reduces pollution, creates long-term sustainability, and always remains cruelty-free.

Through this partnership, both Bolt Threads and Stella McCartney will pave the way for a future of environmentally friendly luxury fabric innovation. Throughout the 2017 and beyond, the brands will announce and reveal new initiatives together.

About Bolt Threads:

The material world is about to get a whole new material. Bolt Threads is creating the next generation of performance fibersand fabrics using proprietary breakthroughs in industrial biotechnology. Working at the molecular level, Bolt Threads will transform the textiles market, turning renewable raw materials into products with outstanding properties that meet specific consumer needs. The company announced a sustainable materials development partnership with Patagonia in 2016. Bolt Threads is based in Emeryville, CA. For additional information, please visit: www.boltthreads.com.

About Stella McCartney

Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in 50/50 partnership with Kering in 2001. Stella’s approach to design emphases on sharp tailoring, a natural confidence and an effortlessly sexy style. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand is committed to ethical values, and believes the company is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly exploring innovative ways to become more sustainable, from design to store practices and product manufacturing. Stella McCartney offers women’s ready-to-wear, menswear, accessories, lingerie, swimwear, kids, fragrance and adidas by Stella McCartney collections through 50 free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris, Milan and Shanghai. Her collections are distributed in 77 countries through 863 doors including specialty shops, and department stores, as well as shipping to 100 countries online. For additional information, please visit:www.stellamccartney.com.

Source: Stella McCartney

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Stella McCartney unveils Winter 2017 Ad Campaign

London, 2017-Jul-20 — /EPR Retail News/ — Staying true to the designer’s commitment to sustainability and responsibility, the striking new campaign in collaboration with artist Urs Fischer and photographer Harley Weir explores the issue of waste and consumption. Shot amidst the man-made landscapes formed from the accumulation of discarded items on the Eastern Coast of Scotland, the images shot by Weir with illustrations by Fischer features the sense of awareness of Stella McCartney’s ethos. The backdrops of a decaying car, a vast landfill and a household refuse collection center question what we are leaving behind for future generations.

Stella McCartney comments:
“The idea we had with this campaign is to portray who we want to be and how we carry ourselves; our attitude and collective path. Our man-made constructed environments are disconnected and unaware of other life and the planet which is why there is waste.”

Our planet has a waste and consumption problem due to “single use” and “disposable” items that are wreaking havoc to our environment. Most of these items are made of plastic which ends up in landfills. We are now producing nearly 300 million tons of plastic every year, half of which is for single use. More than 8 million tons of plastic is dumped into our oceans every year.

The new campaign images bring together models from the designer’s winter runway show cast; Birgit Kos, Iana Godnia and Huan Zhou in Stella’s signature designs featured amidst the harsh reality. Showcasing this season’s signature textures and shapes in tailoring, knitwear and embroidery paired with the latest velvet Falabella Box, Stella Popper bag, Sneak-Elyse and runway sneaker; the cast of women provide a striking contrast and bring forth positivity to the message.

Source: Stella McCartney
“Stella’s fashion to me is about dignity, love and a beautiful attitude to all challenges. All while feeling good and looking great and we wanted to reflect that in the concept of this campaign.”

Since launching in 2001, the Stella McCartney brand has been deeply rooted in its commitments to being a responsible and modern company. As a vegetarian brand, the brand never uses leather, fur, skins or feather in any products for both ethical and environmental reasons, setting a standard for the use of alternative materials. 53% of the womenswear collections come from sustainable materials including sustainable viscose, regenerated cashmere, organic cotton and denim, recycled nylon, sustainable wood and cork, and eco alter nappa.

In addition to the print campaign, is a mood film that further illustrates the spirit of the collection and the environmental message which will is going live on www.stellamccartney.com, and the brand’s social media platforms today.

Credits:
Model: Birgit Kos, Iana Godnia and Huan Zhou
Artwork: Urs Fischer
Photographer: Harley Weir
Director of Film: Harley Weir
Music Track: Tkay Maidza – ‘Tennies’ (revocalled as ‘Stellies’)
Hair: Gary Gill
Make-up: Thomas de Kluyver
Set Design: David White

About Stella McCartney

Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in 50/50 partnership with Kering in 2001. Stella’s approach to design emphases on sharp tailoring, a natural confidence and an effortlessly sexy style. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand is committed to ethical values, and believes the company is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly exploring innovative ways to become more sustainable, from design to store practices and product manufacturing. Stella McCartney offers women’s ready-to-wear, menswear, accessories, lingerie, swimwear, kids, fragrance and adidas by Stella McCartney collections through 50 free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris, Milan and Shanghai. Her collections are distributed in 77 countries through over 800 doors including specialty shops, and department stores, as well as shipping to 100 countries online. For additional information, please visit: www.stellamccartney.com.

Note to the editor:

Additional Facts on Plastic Waste

  • The world’s plastic production this year is 300 million tons, half which is used just once then thrown away.
  • By 2050 when the population explodes to almost 10 billion, it is expected that plastic production will triple.
  • 63 billion gallons of oil are used every year to supply just the US with plastic water bottles.
  • More than 90% of these plastic water bottles are used only once.

Source: Stella McCartney

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Stella McCartney opens her first store in Florence, Italy

Florence, 2017-Jun-21 — /EPR Retail News/ — Stella McCartney opens her first store in Florence on Via dei Tosinghi 52r within the city’s historic center a stone throw away from the famous Basilica di Santa Maria Novella.  The brand’s 3rd location in Italy, the Florence store follows in the new design concept introduced at the opening of the Paris Rue Saint Honoré location last month. Two additional stores in the US with the new concept roll out will follow by mid July: South Coast Plaza in Costa Mesa, California, and a second store in New York City at 929 Madison Avenue.  This recent retail expansion continues on the brand’s official takeover of their store operations in Hong Kong last summer which included 3 freestanding store locations. The new store designs will reflect the brand’s commitment to sustainability within an intimate, personal and architectural atmosphere.

The new store concept draws inspiration from Stella’s personal archive of images with designs that bring a textural human-scale experience to a retail environment. A considered effort has been made to move away from traditional luxury materials, and to use more handmade, organic and sustainably sourced elements. Bespoke fluted ceramic tiles, reclaimed timber and textural cast concrete intertwine with fun surprises in the designer’s signature paired back colour palette.

Contained within 200 square meters over two floors, the new store is fronted by five tall street facing windows that bring in a significant amount of natural light into the raw yet polished space. The interior is defined by a central spiral staircase covered in Fur Free Fur; epitomizing the designer’s stance on cruelty free fashion. An intricate brass rail system connects various product categories of the store and creates a journey throughout the space. The muted backdrop becomes a canvas to showcase the modern and sophisticated women’s and men’s ready-to-wear and accessories including the iconic Falabella bag and the Sneak-Elyse, a new version of the popular Elyse platform shoe, as well as lingerie, swim, kid’s collections and fragrance.

The new Florence freestanding location follows the already existing Milan store at via Santo Spirito 3 and the Rome location at Via Borgognona 6. Additional distribution in Italy includes a shop-in-shop at La Rinascente in Milan and other select multi brand stores as well as online at www.stellamccartney.com. By the end of July, the designer will have 51 freestanding stores worldwide.

ABOUT STELLA MCCARTNEY

Stella McCartney is a 50/50 joint venture partnership between Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are currently available through 48 other free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris, Milan and Shanghai. For additional information, please visit: www.stellamccartney.com.

Store information:
Via dei Tosinghi, 52r, 50123, Florence

Source: Stella McCartney

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Stella McCartney unveils short film celebrating her first AW menswear collection

London, 2017-Jun-13 — /EPR Retail News/ — Tonight (June 12, 2017) Stella McCartney celebrated her first AW menswear collection with a reveal of a short film directed by Sean Ellils featuring Cillian Murphy. The premiere of the film was part of a pub lock in at the Ye Olde Mitre in which guests were also entertained with karaoke and traditional English pub games.

Guests that joined Stella McCartney at the event this evening included: Sean Ellis, Steven Tyler, Mary McCartney, Steve Coogan, Presley Gerber, Heloise Letissier, Lucie de la Falaise, Isaac Carew and many more.

Guests at the event enjoyed traditional pub treats such as vegetarian hot dogs, chips, pulled pork burgers, homeslice pizza, chocolate bread pudding, Guinness, Pimm’s and Casamigos cocktails.
The film will be released globally on Monday 12th June to celebrate the launch of the menswear collection on www.stellamccartney.com

Source: Stella McCartney

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Stella McCartney launches her new women’s Spring 2018 collection

London, 2017-Jun-12 — /EPR Retail News/ — June 7th, New York. Tonight, Stella McCartney celebrated the launch of her new women’s Spring 2018 collection in New York in her signature garden party. The collection celebrates Stella’s irreverent style, while embracing a sense of individuality as showcased in the 20 looks presented on models in playful island themed vignettes. Embracing the spirit of collection the event was complete with pineapple bowling, a coconut shy game, as guests enjoyed reggae entertainment by Ky-Mani Marley, a steel drum band and DJ set by Rob McKinley.

Guests that joined Stella McCartney to celebrate the evening included: Alec Baldwin, Lauren Hutton, Lily Collins, Helena Christensen, Natalia Vodianova, Anja Rubik, Debbie Harry, Chris Rock, Lorne Michaels, Amanda Peet, Mariska Hargitay, Martha Hunt, Kenya Jones, Jennifer Meyer, Gabrielle Union, Ashley Benson, Craig McDean, Terry Richardson, Michael Avedon, David Jay, Rachel Feinstein, Taryn Simon, Philippa Price, Captain Paul Watson, Mia Moretti, Kitty Cash, Cleo Wade, TK Wonder Quann, and many more.

In Stella McCartney’s continued commitment towards sustainability, the designer also celebrated her collaboration with Parley for the Oceans to raise awareness for ocean conservation by launching two new products made of Parley Ocean Plastic™ materials, yarn and fabric: The new adidas by Stella McCartney Parley Ultra BOOST x shoe for Fall 2017 and the limited edition ‘Ocean Legend’ Falabella Go back pack in honor of Captain Paul Watson to benefit Sea Shepherd Conservation Society for their 40th anniversary. Both are made of upcycled marine plastic debris and will be launched in stores in early July.

Also highlighted at the event is the recent launch of the POP Bluebell fragrance, an intriguing new twist and follow up to POP. The scent celebrates a new generation of pioneering young women with a deeper purpose: embracing sustainability, individuality and a new kind of beauty. Alongside the launch is a POP Bluebell scent is a capsule collection including a backpack, makeup case and sunglasses.

The Women’s Spring 2018 collection will be available in stores starting November.

About Stella McCartney

Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s women’s ready-to-wear and accessories, lingerie, swimwear, fragrance, kids, adidas by Stella McCartney collections and the recently launched menswear range are available through 49 free-standing stores including London, New York, Los Angeles, Tokyo, Shanghai, Hong Kong, Paris and Milan as well around 600 wholesale accounts in key cities worldwide.

Source: Stella McCartney

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Stella McCartney extends collaboration with Parley for the Oceans to fight marine plastic pollution

New York, 2017-Jun-08 — /EPR Retail News/ — Continuing its ongoing commitment to sustainability, Stella McCartney today (June 6, 2017) announces an extended collaboration with Parley for the Oceans, supporting the movement to raise awareness for the beauty and fragility of the oceans and commits to Parley AIR Strategy to fight marine plastic pollution. Parley’s mission to end the destruction of the oceans through creative collaboration and eco-innovation resonates with the ethos for which is inherent with Stella McCartney, expanding the brand’s existing efforts towards creating a positive environmental impact. Together the like-minded brands join forces in a solutions-oriented partnership with the aim of driving change and reversing the trend of our dying sea.

An estimated 8 million metric tons of plastic waste enters the oceans each year. The problem is found in every known ecosystem and at every level of the food chain, posing a global threat not only to marine wildlife, but also to human health. If current marine pollution trends continue, the oceans will contain more plastic than fish by the year 2050.

Since launching in 2001, the Stella McCartney brand has been deeply rooted in its commitments to being a responsible and modern company. As a vegetarian brand, the brand never uses leather, fur, skins or feather in any products for both ethical and environmental reasons, setting a standard for the use of alternative materials. Following the existing partnership with Parley though the Adidas by Stella McCartney collaboration, Stella McCartney commits to replacing any existing woven or recycled polyester with Parley materials which is mostly found in shoes, bags and outerwear as an alternative to leather. Through working with Parley, the brand will further its campaign to support the environment while including another chapter, the conservation of our oceans.

Comment from Stella McCartney:

“Fashion is an industry that makes a significant impact on the health of the planet, and on its life support system — the oceans. Our goal has always been to challenge ourselves and the industry to do better, to continually ask ourselves how we can improve. We want to be responsible and accountable for the items we make and the ways we make them. And we need to start somewhere in order to progress. This partnership with Parley is another chapter in our journey.”

Comment from Cyrill Gutsch, founder of Parley for the Oceans

“We are at war with the oceans. And if we win, we lose it all. It’s time to make peace between mankind and the sea. No social group is suited better for this challenge than the creative class. Stella McCartney is not only a fantastic designer; she is a pioneer of creative activism. Her work has changed the industry. She will expedite our strategy of making Ocean Plastic™ the new standard for the fashion and luxury industry.”

About Stella McCartney

Stella McCartney is a 50/50 joint venture partnership between Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are currently available through 48 free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris, Milan and Shanghai. For additional information, please visit: www.stellamccartney.com.

About Parley for the Oceans

Parley is the collaboration network where creators, thinkers and leaders come together to raise awareness for the beauty and fragility of our oceans and collaborate on strategies that can end their destruction. Headquartered in New York, Parley is known for renaming sustainability into ‘Eco Innovation,’ a concept realized through its high calibre collaborations and the introduction of Ocean Plastic™, a range of premium materials for the sports, fashion and luxury industries made from upcycled marine plastic debris.

Parley understands current plastic is a design failure, seeing the long-term solution for marine plastic pollution in the redesign of the harmful material. In the meantime, Parley created a catalyst innovation that provides an immediate replacement for new, virgin plastic: Ocean Plastic™. Together with its partners, in the last five years Parley raised awareness for the issue, boosted the general image of recycling and established the first global supply chain for marine plastic debris. Additionally, Parley created a funding mechanism that financially allows the implementation of the Parley AIR Strategy in four key areas: Communication and Education, Direct Impact, Research and Development, and Eco-Innovation.

*Parley AIR Strategy

The strategy is simple and easily scaled across private households, governments and corporations—and the creative industries that mold reality through ideas, materials and products. Based on the fact that at least every second breath we take is generated by the oceans, that mankind cannot survive on a planet with lifeless seas, the name Parley AIR also stands for three actions:

A = Avoid plastic.

“Avoid” includes initiatives to educate people on the importance of reducing plastic use, how to avoid unnecessary plastics and the value of replacing new, virgin plastic with Ocean Plastic™ materials made from upcycled marine debris. Through Parley Talks, ocean experts educate youth, creators, thinkers and leaders on the cause to inspire action. This education phase is the first step to ushering in change.

I = Intercept plastic waste.

“Intercept” is a comprehensive approach to collect existing waste using various methods from high seas to coastlines, divert plastics from landfill and prevent it from entering the oceans in the first place. While it is difficult and expensive to get plastic trash out of the open sea, where it is broken apart into tiny pieces and where only a small percentage is found at the surface, Parley is putting a strong focus on shorelines and beaches with its global network of partners and operations.

R = Redesign plastic materials and products.

“Redesign” addresses innovation around materials, products and new ways of using them. The original vision was to turn marine plastic debris into an opportunity and make it an attractive alternative to virgin plastic. With the name Ocean Plastic™. Parley successfully introduced this material to art, fashion and sports communities, setting a strong trend and new standard for the use of recycled materials. After establishing a global network with certified Parley Supply Chain partners comprised of recycling companies, yarn and fabric makers, Parley can now work towards its most challenging goal: the development of new materials that can replace plastic for good.

www.parley.tv

www.oceanplastic.com

Source: Stella McCartney

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Kering Foundation hosted a special screening of award-winning film Sonita as part of its annual White Ribbon for Women campaign

As part of its annual White Ribbon for Women campaign, to break the silence on violence against women, the Kering Foundation welcomed over 200 personalities from the film, luxury and fashion industries and women’s rights organizations to a special screening of the award-winning film Sonita at BAFTA.

London, 2016-Nov-23 — /EPR Retail News/ — On Monday 21 November, François-Henri Pinault, Salma Hayek Pinault and Stella McCartney welcomed over 200 guests to a special screening of award-winning Sonita at BAFTA in London. The screening was part of the Kering Foundation’s annual White Ribbon for Womencampaign, running from 18 to 27 November 2016 to break the silence on violence against women.

Sonita, directed by Iranian Rokhsareh Ghaemmaghami and distributed by Wave Films, recounts the true story of 14-year-old undocumented refugee and women’s rights activist Sonita Alizadeh. Tracing her journey from Afghanistan to her newfound home in the US, the film sheds light on the reality of forced marriage through the eyes of a young girl who dreams of becoming a famous rapper despite her family’s predefined plan for her future – to sell her into marriage. The film notably won the Grand Jury Prize and Audience Award at the 2016 Sundance Festival.

Among some 200 personalities present at the screening were prominent figures from the film, music and fashion industries such as the film’s director Rokhsareh Ghaemmaghami, Bianca Jagger, Eva Herzigová, Fares & Tania Fares, Bel Powley, James McCartney, Lucie de la Falaise and Tiphaine de Lussy. Representing the artistic directors and top management of Kering’s Maisons were Sarah Burton, Creative director of Alexander McQueen, Emmanuel Gintzburger, CEO of Alexander McQueen and Frederick Lukoff, CEO of Stella McCartney.

In parallel to the screening, this year’s White Ribbon for Women campaign hosted online via #BeHerVoice, features well-known male ambassadors including the French footballer Antoine Griezmann, American surfer and founder of menswear brand Outerknown Kelly Slater, and Chinese actor Yang Yang, who have lent their voices to the Kering Foundation’s campaign, to highlight the fact that violence against women is not just a women’s issue. A series of portraits diffused online between 18 and 25 November see the ambassadors recount the true stories of women who have experienced violence and subsequently received support from the Kering Foundation.

About Kering
A global Luxury group, Kering develops an ensemble of luxury houses in fashion, leather goods, jewellery and watches: Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, McQ, Stella McCartney, Tomas Maier, Boucheron, Dodo, Girard-Perregaux, Pomellato, Qeelin and Ulysse Nardin. Kering is also developing the Sport & Lifestyle brands Puma, Volcom and Cobra. By ‘empowering imagination’, Kering encourages its brands to reach their potential, in the most sustainable manner.
The Group generated revenues of more than €11.5 billion in 2015 and had more than 38,000 employees at year end. The Kering share is listed on Euronext Paris (FR 0000121485, KER.PA, KER.FP).

About the Kering Foundation
Launched in 2009, the Kering Corporate Foundation combats Violence Against Women. To enhance its global impact, the Foundation focuses on one cause in each of the following three regions:
–   Sexual Violence in the Americas
–  Harmful Traditional Practices in Western Europe (France, Italy, United-Kingdom)
–  Domestic Violence in Asia
The Kering Foundation supports NGOs’ projects, social entrepreneurs and awareness campaigns while involving the Group’s 38,000 employees.

Press contacts:
Emer Hallahan
emer.hallahan@kering.com
+33 (0)1 45 64 63 70

Astrid Wernert
astrid.wernert@kering.com
+33 (0)1 45 64 61 57

Source: Kering

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Stella McCartney to address issue of deforestation and sustainable sourcing of viscose at the 2016 Kering Talk

Stella McCartney to address issue of deforestation and sustainable sourcing of viscose at the 2016 Kering Talk
Stella McCartney to address issue of deforestation and sustainable sourcing of viscose at the 2016 Kering Talk

 

On 14 November 2016, Stella McCartney will address the issue of deforestation and sustainable sourcing of viscose, one of the most used fabrics in the world, at the 2016 Kering Talk.

London, 2016-Nov-03 — /EPR Retail News/ — As part of their five-year partnership, Kering and London College of Fashion (LCF), UAL, are pleased to welcome the British fashion designer Stella McCartney as the main guest of honour at the annual Kering Talk. Kering proudly supports Stella McCartney’s commitment. She has been a role model in pushing sustainable and ethical fashion forward, and promoting sustainability as a driving force to shape the future of the luxury industry. Since the company’s creation in 2001, Stella McCartney has been an active supporter of animal welfare, challenging the industry which has an established direct link with sustainability and the environment. Her deep-rooted commitment to this has seen the brand launch several initiatives to embed sustainability throughout the brand. Notably, it recently released its first global environmental profit & loss account for 2015, based on Kering’s open-source methodology to further measure the impact of its activities on the environment.

On the same day, Kering and the Centre for Sustainable Fashion (CSF) at LCF will reveal the winners of the 2016 Kering Award for Sustainable Fashion. This award is open to all LCF final-year undergraduate and Masters students and from over 400 registrations, a jury consisting of representatives from Kering, Stella McCartney, Brioni, LCF and CSF selected ten finalist projects. To honour the best talent at LCF, winners will receive a grant to support their work, as well as an internship at Stella McCartney and Brioni, the two brands participating in the 2016 edition.

Béatrice Lazat, Kering Senior vice-president, Human Resources, commented: “Our partnership with the Centre for Sustainable Fashion at LCF is unique in the way it engages all of us, at Kering, at our Maisons, to connect with younger generations, their talent and perspective on a topic that will shape the future of our industry. I am extremely proud that this new edition of the Kering Award for Sustainable Fashion received such an enthusiastic welcome from LCF students. Projects that were submitted not only showed great creative and business potential; they were designed by passionate professionals, convinced that sustainable fashion can change luxury, and committed to sharing their convictions on a larger scale”.

Dilys Williams, Professor of Fashion Design for Sustainability and, Director of Centre for Sustainable Fashion, commented: “Fashion has a purpose – it is about saying something. This involves incredible ways to create identity and it is about what we practice in our lives. The collaboration between London College of Fashion and Kering is unprecedented in its ambition and its realization. It is about changing practice, culture and perspectives in and beyond those taking part”.

About Kering
A global Luxury group, Kering develops an ensemble of luxury houses in fashion, leather goods, jewellery and watches: Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, McQ, Stella McCartney, Tomas Maier, Boucheron, Dodo, Girard-Perregaux, Pomellato, Qeelin and Ulysse Nardin. Kering is also developing the Sport & Lifestyle brands Puma, Volcom and Cobra. By ‘empowering imagination’, Kering encourages its brands to reach their potential, in the most sustainable manner. The Group generated revenues of more than €11.5 billion in 2015 and had more than 38,000 employees at year end. The Kering share is listed on Euronext Paris (FR 0000121485, KER.PA, KER.FP).

Press Contacts:
Kering
Emmanuelle Picard-Deyme – emmanuelle.picard-deyme@kering.com
Floriane Geroudet – floriane.geroudet@kering.com
London College of Fashion & Centre for Sustainable Fashion
Melissa Langlands – m.langlands@fashion.arts.ac.uk

Websites
www.kering.com 
www.arts.ac.uk/fashion
http://sustainable-fashion.com
www.stellamccartney.com 

Social media
Twitter: @KeringGroup, @LCFLondon, @sustfash, @StellaMcCartney
Instagram: @kering_official, @lcflondon_, @stellamccartney
Facebook: Keringgroup, London College of Fashion – Official, Centre for Sustainable Fashion, Stella McCartney
LinkedIn: Kering, London College of Fashion, Stella McCartney

Source: Stella McCartney

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Stella McCartney launches new pink Lace Lingerie set and Breast Cancer Awareness campaign featuring Chelsea Handler

London, 2016-Oct-25 — /EPR Retail News/ — At the forefront of Stella McCartney’s new campaign for Breast Cancer Awareness is comedian and talk show host Chelsea Handler. Handler, the host of Chelsea on Netflix, will be supporting the designer’s initiative this October. With the aim to raise awareness around the disease and encourage women to keep healthy and check themselves regularly, Stella McCartney has designed the Stella Lace set as part of her Autumn/Winter 2016 Lingerie Collection.

Stella McCartney explains:

“Breast cancer is the second most common cancer in women all over the world and does not discriminate. While most people are aware of this terrible disease, many also do not take the steps to regularly get checked to detect it at its early stages. This set I designed is meant to serve as a reminder to women to consider their health and visit their doctor regularly. It not only looks and fits great, but is also an important healthy reminder.”

The new signature everyday Stella Lace set exemplifies the designer’s effortlessly sexy, effortlessly modern approach to lingerie in a feminine and elegant shade of Sweet Pea pink. The range is comprised of a Bralette and Bikini Brief that combines athletic silhouettes with supportive striped elastic band detailing and feminine lace for an effortlessly modern lingerie staple. Over the previous years in October 2014 and 2015 for Breast Cancer Awareness month, Kate Moss and Cara Delevingne were featured in the campaign.

A percentage of the profits from the range will be donated to the Breast Cancer Research Foundation in the US, and the Linda McCartney Centre in Liverpool, UK, to support their work in providing the most advanced early detection programmes and treatments for patients with breast cancer. The Stella Lace set in Sweet Pea pink will be available starting October 1st at Stella McCartney stores and online as well as at Le Bon Marche, Saks Fifth Avenue, Harrods and Net-a-porter at prices ranging from 35$ for the bikini brief to 70$ for the Bralette.

About the Breast Cancer Research Foundation (USA)

Recognized as one of the highest rated breast cancer charity in the US, it was founded in 1993 by Evelyn H Lauder and since then has raised more than half a billion dollars and almost 10 million hours of research into this cause. Today, it is one of the largest private funders of breast cancer research in the world.

For additional information: https://www.bcrfcure.org/

About The Linda McCartney Centre (UK)

The Linda McCartney Centre (part of the Royal Liverpool University Hospital), was established in 2000 to provide a comfortable and welcoming environment for Breast Cancer patients and their families. Today, due to the services provided, people travel from all over the North West to receive some of the most advanced and innovative
treatments available in the UK today. Through a team of professional staff the Centre is able to provide the very best treatment, care and support in a practical way allowing what is sometimes a daunting experience to be that little more bearable.

For additional information: www.rlbuht.nhs.uk/Fundraising/Pages/The%20Linda%20McCartney%20Centre.aspx

About Stella McCartney

Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to wear, accessories, lingerie, swimwear, fragrance, kids and adidas by Stella McCartney collections are available through 47 free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris and Milan as well around 600 wholesale accounts in key cities worldwide.

For additional information: www.stellamccartney.com

For more information please contact:

Tel (London): 44 207 898 2710
Tel (Paris): 33 1 53 00 9300
Tel (NYC): 212 627 1583

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Stella McCartney launches new pink Lace Lingerie set and Breast Cancer Awareness campaign featuring Chelsea Handler
Stella McCartney launches new pink Lace Lingerie set and Breast Cancer Awareness campaign featuring Chelsea Handler

 

Source: Stella McCartney

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Stella McCartney unveils her Winter 2016 ad campaign

London, 2016-Jul-23 — /EPR Retail News/ — Stella McCartney unveils her Winter 2016 ad campaign images for the first time today in collaboration with iconic American artist Ed Ruscha. Shot in London, the campaign features Amber Valetta and photographed by Harley Weir. Amber Valetta effortlessly embodies the spirit of the modern Stella McCartney woman with Ed Ruscha’s striking text imagery graphically emblazoned across the frame. The statements quintessential to the designer’s vegetarian ethos and playful side, “NO LEATHERS FEATHERS OR FUR,” “VEG OUT,” “MEAT FREE” purposefully disrupts while at the same time compliments Weir’s images. Reflecting the designer’s cruelty free designs and sensibility; the new campaign will be tagged with the hashtag #StellaCares.

The collaboration with Ed Ruscha is a natural progression of Stella’s long standing personal friendship with one of the most iconic American artists of the 20th century who has pioneered the deceptively simple intersection of text and image by superimposing elliptical phrases over landscapes to create paintings. While model, actress and environmentalist, Amber Valetta returns for the first time since 2008 as the face in McCartney’s ad campaign.In addition to the print campaign, is a cheeky mood film entitled “This Film May Contain Gluten” created in collaboration with film maker Simon Aboud. The playful mock documentary of scenes behind the shoot stars Amber Valetta with cameos by Stella herself and British singer Jess Glynne. The film will be revealed on July 26th on www.stellamccartney.com, the brand’s social media platforms.

The new campaign is a celebration of Stella signature designs inspired by sensuality with a sense of humour. Amber showcases this season’s luxurious and effortless looks featuring urban puffa jackets, swan print motifs; fluid knits with ruffle detailing and the designer’s new bag Nina. Also included in the new campaign is a tactical version highlighting the iconic Falabella bag and popular Elyse shoe.

The campaign will break in the September issues of titles including Vogue, Harper’s Bazaar, W, Elle, V and Interview in the US as well as other international titles in the UK, France, Italy, Spain, Scandinavia, Russia, Japan, China.

About Stella McCartney
Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are available through 47 other free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris and Milan as well around 600 wholesale accounts in key cities worldwide. For more information about Stella McCartney, please visit www.stellamccartney.com.

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Stella McCartney unveils her Winter 2016 ad campaign
Stella McCartney unveils her Winter 2016 ad campaign

Source: Stella McCartney

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Stella McCartney supports PETA and Battersea Dogs & Cats Home with new dedicated store window installation

STELLA MCCARTNEY DEDICATES NEW STORE WINDOW INSTALLATION IN SUPPORT OF PETA AND BATTERSEA DOGS & CATS HOME #STELLAMCCATNEY

LONDON, 2016-Jun-27 — /EPR Retail News/ — As a longtime advocate of animal rights and welfare, Stella McCartney supports PETA and Battersea Dogs & Cats Home through a new dedicated store window installation. Reflecting the theme of her current Autumn 2016 collection, the designer playfully adapts the cheeky cat motif into a graphic neon installation that will now be featured in 19 Stella McCartney freestanding store windows across Europe, USA and Asia.

The Stella McCartney cat installation windows will contain messaging to encourage contributions to the charities and will be on display until the beginning of September, after which they will be donated to both organizations. The donations to Battersea Dogs & Cats Home from the Stella McCartney 2 London stores will go towards the cost of caring for dogs and cats at their 3 locations around the country, while the funds raised for PETA from all Stella McCartney stores worldwide will benefit their campaign to spay and neuter cats. In addition to the neon cat display in the windows; a social media campaign will also be launched to support the initiative with a dedicated hashtag playing off the cat motif #StellaMcCatney.

 About Stella McCartney

Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are available through 47 other free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris and Milan as well as around 600 wholesale accounts in key cities worldwide. For more information, please visit www.stellamccartney.com

About PETA

People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 5 million members and supporters. PETA works to eliminate animal suffering through public education, cruelty investigations, research, rescue, legislation, celebrity involvement, and protest campaigns. Since 2001, PETA has spayed or neutered 80,000 cats near its Virginia headquarters in efforts to combat the animal overpopulation crisis and overcrowding at shelters. PETA regularly produces creative ads and videos encouraging spaying and neutering, adopting animals from shelters, and treating companion animals like family. For more information, please visit www.peta.org

About Battersea Dogs & Cats Home 

Established in 1860, Battersea Dogs & Cats Home aims to never turn away a dog or cat in need of help, caring for them until their owners or loving new homes can be found, no matter how long it takes. Battersea champions and supports vulnerable dogs and cats. For more information, please visit www.battersea.org.uk

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Stella McCartney supports PETA and Battersea Dogs & Cats Home with new dedicated store window installation

Stella McCartney supports PETA and Battersea Dogs & Cats Home with new dedicated store window installation

 

Source: STELLA MCCARTNEY

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Stella McCartney Kids launches the Autumn Winter 2016 Collection

LONDON, 2016-Jun-14 — /EPR Retail News/ — Stella McCartney Kids launches the Autumn Winter 2016 Collection featuring fun and playful designs that reflect the energy and spirit of kids today. The designs for girls, boys and babies aged newborn to 14 years are inspired by the Wild West and the Big Top this season.

The new collection features animated prints including stuntmen, ringmasters, galloping horses and cowboys; alongside cowgirl boots fringed details, in a deep autumn colour palette. Bringing out the fun in back-to-school this season, is an expanded range of backpacks and cross body bags in a variety of colours, shapes and sizes. Meanwhile, focusing on function, a selection of waterproof, windproof and breathable jackets are introduced using technical fabrics.

As with previous seasons, an assortment of styles have been inspired and shrunk from the designer’s mainline including the popular star spangled denim, paisley prints and high top sneakers. In keeping with the brand’s commitment to sustainability, forty-five percent of styles for girls, boys and babies are in organic cotton. Additionally within the collection are perfect gift items; a capsule collection of Halloween and Christmas inspired designs just in time for the holiday seasons. While an extended range of gift sets are available to welcome newborns.

The Autumn Winter 2016 collection will be available from July 2016 online at stellamccartney.com and in stores worldwide. Addressing the key wardrobe essentials in the best possible fabrics, prices for the collection range from £33 for a baby’s T-shirt to £238 for outerwear.

With shipping in up to 100 countries, the Stella McCartney Kids website allows parents to shop the full collection. In addition to the online shopping service, the collection is now available at 2 standalone Stella McCartney Kids store in Hong Kong’s Ocean Terminal and Jakarta as well as at 40 Stella McCartney stores and at over 400 wholesale accounts worldwide.

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Stella McCartney Kids launches the Autumn Winter 2016 Collection

Stella McCartney Kids launches the Autumn Winter 2016 Collection

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Stella McCartney launches the POP capsule collection to celebrate her new fragrance

LONDON, 2016-Apr-22 — /EPR Retail News/ — POP is about a mindset rather than an individual woman. Bold. Authentic. Irreverent. In celebration of the launch of her new fragrance, POP, Stella McCartney launches the POP capsule collection with designs inspired by the free spirited attitude of the young women who wear it; a new generation of girls who are coming into their own and are about to POP. The spirit of POP is also echoed in the campaign and video that supports the launch, which celebrates friendship and doing things your own way. The campaign stars four creative talents who are strong on their own, but even stronger together, girls that represent today’s new generation of determined women, and embody a modern liberated approach to beauty.

Included in the collection are iconic Stella McCartney designs; the Elyse shoe and the Falabella bag, as well as a t-shirt, scarf, sunglasses and key rings. Each piece of the collection echoes the minimalist bottle design and vivid pink tones of POP. The playful cat eye sunglasses and the mini cross body Falabella in hot pink both feature the signature chain hardware in a tonal pink. The Elyse shoe with sustainable wood platform features metallic pink stars that mirror the shade of the POP bottle’s medallion cap. The t-shirt and the scarf are adorned with the POP medallion motifs in varying shades of pink. Two different plexi key chains, a Stella McCartney medallion and a neon laser cut” POP” complete the collection.

The POP collection will be available in stores from April 7that select Stella McCartney boutiques and www.stellamccartney.com

 About Stella McCartney
Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are available through 49 other free-standing stores including London, New York, Los Angeles,

SOURCE: Stella McCartney Ltd

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Stella McCartney launches the POP capsule collection to celebrate her new fragrance

Stella McCartney launches the POP capsule collection to celebrate her new fragrance

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Stella McCartney launches new fragrance—POP

POP. Bold. Authentic. Irreverent.

INTRODUCING POP

LONDON, 2016-Mar-11 — /EPR Retail News/ — A celebration of individuality, authenticity and adventure, Summer 2016 sees the launch of a new Stella McCartney fragrance, POP. In the moment, bold, and irreverent, POP is the scent of a new generation, who are coming into their own, true to themselves and are about to POP.

THE INSPIRATION

It’s Stella’s philosophy that fragrance and cosmetics should enhance each woman’s unique, inner beauty, not distract or overpower it. POP celebrates a grounded approach to beauty and luxury that pushes the boundaries. This trailblazing attitude is rooted in authenticity and individuality; it’s a liberation from a one-size-fits-all mould.

THE SCENT

POP is bright, modern and irreverent. A unique scent, it combines the vibrant floralcy of tuberose with sandalwood, echoing the multi-faceted character of the new generation of Stella McCartney icons.

POP reinterprets tuberose, chosen for its iconic bold scent, by emphasizing its brighter, crisper, solar floralcy. This newfound vibrancy is balanced with sandalwood; the unexpected combination of the floral and woody notes resulting in an undeniably feminine scent that makes a statement without being overwhelming.

In the house’s continued efforts to find sustainable alternatives to traditional processes, bio-mimicry technology was used in the POP fragrance creation. In comparison to the oil created from processed flowers, the bio-mimicry oil obtained from focusing on the blooming stage of the flower offers a more luminous scent quality, giving POP an unmistakable vibrancy and brightness. Tuberose buds, despite their strong fragrant properties, have a very low oil yield – it takes 3,600 flowers for each gram of absolute oil. Sandalwood, which takes 25 years to reach harvest, has been such in high demand for its oil that it’s now an endangered species. Biomimicry technology prevents the use of resource-intensive processes to extract oil from tuberose flowers, and saves one sandalwood tree for every 2,500 bottlesof fragrance produced.

THE BOTTLE

Inspired by the fragrance’s bold yet balanced attitude, the bottle and cap are combined together into one unexpected arrangement of minimalist shapes.

The fragrance bottle is an inverted version of the faceted STELLA bottle, a subtle nod to POP’s subversion of tradition. The cap, directly inspired by the signature Stella McCartney medallion, strikes a bold note in explosive metallic pink. An innovative integrated spray button on the top of the cap is functional whilst adding a wink of playfulness.

Innovative technology was also used to minimize the environmental impact of the packaging. The companion shower gel and body lotion come with 100% recycled plastic tubes, and The Forest Stewardship Council (FSC) certifies all of the collection’s boxes, a guarantee they have originated from sustainably managed forests.

THE CAMPAIGN

POP is about a mindset rather than an individual woman. This is echoed in the campaign and video, which capture the free spirited attitude of the young women who wear it. A celebration of friendship and doing things your own way, the campaign stars four creative talents: musician Grimes (a.k.a Claire Boucher), actress and campaigner Amandla Stenberg, animal activist Kenya Kinski Jones and performing arts student Lourdes “Lola” Leon. Strong on their own, but even stronger together, the girls represent today’s new generation of determined women, and embody a modern liberated approach to beauty.

Both campaign and video were shot in the California desert and follow the four POP muses on a road trip as they embrace their freedom, throw caution to the wind and set off on an adventure. This journey isn’t just literal – these girls are on the verge of big things, about to take on the world and become the women they want to be; these girls are about to POP. They are each in the driving seats of their own lives. Strong-willed, free-spirited, and independent-minded, they’re strengthened by their togetherness.

“Stella spoke a lot about doing something opposite of what fragrance ads have been in the past. That interested me because I love breaking the status quo,” explains the Grammy Award-winning director of the campaign video, Melina Matsoukas. An energetic storyteller who’s helmed videos for Beyoncé and Rihanna, Matsoukas heads up an all-woman team. The result is a film that captures the energy of the POP generation, echoes the authentic, relaxed approach to beauty championed by Stella and disregards the tried-and-tested formula of traditional fragrance films.

Stella McCartney comments “POP is a spirit. It is about capturing and celebrating that very special and exciting time when you are finding yourself and coming into your own. It is about freedom, and starting your life away from judgements or labels. Together as one, these strong young women are a force to be reckoned with.”

Legendary photographer Glen Luchford, renowned for his dramatic photography captured the attitude of four talents coming together. A previous collaborator of the brand, Luchford also worked with and photographed Stella McCartney’s mother, Linda Eastman.

 

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Stella McCartney launches new fragrance--POP

Stella McCartney launches new fragrance–POP

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Stella McCartney presented her new Autumn 2016 collection at Amoeba Music in Hollywood

Los Angeles, 2016-Jan-14 — /EPR Retail News/ — Tonight (January 12th 2016), Stella McCartney presented her new Autumn 2016 collection at Amoeba Music in Hollywood and paid homage to the local music culture. Alongside the fashion launch were surprise musical performances by Dhani Harrison, New Orleans’ Dirty Dozen Brass Band, You + Me, a collaboration between P!nk and Dallas Green, Beach Boy, Brian Wilson, and Johnny Depp and Marilyn Manson. This is the first time the designer has shown her collection in Los Angeles and the first fashion event for the iconic and largest independent record store remaining in California.

Guests that joined Stella McCartney to celebrate the evening included: Gwyneth Paltrow, Johnny Depp, Amber Heard, Leonardo DiCaprio, Orlando Bloom, Mary J Blige, Ringo Starr, Katy Perry, Kate Hudson, Melanie Griffith, Anjelica Huston, Chelsea Handler, Quincy Jones, Beck, Maya Rudolph, Sarah Silverman, Fred Armisen, Carrie Brownstein, Dave Grohl, Natasha Lyonne, Sam Taylor-Johnson, Aaron Taylor-Johnson, Pamela Anderson, Rashida Jones, Nicole Richie, Selma Blair, Lake Bell, Emilia Clarke, Lily Collins, Elizabeth Olsen, Jemima Kirke, Lola Kirke, Stella Banderas, Riley Keough, Odeya Rush, Kiernan Shipka, Amandla Stenberg, Nana Ghana, Gia Coppola, Kim Gordon, Anthony Kiedis, Dhani Harrison, Jakob Dylan, Soko, Alana Haim, Danielle Haim, Estee Haim, Whitney Cummings, Demi Lovato, Ellen von Unwerth, Petra Cortright, Anthony James, Kate Upton, Amber Valletta, Angela Lindvall, Liberty Ross, Frankie Rayder, Dree Hemingway, and more.

The new collection illustrating an individual attitude in a playful style combination of sophisticated, sporty and romantic was showcased on models in fun animated vignettes within the record store. Models dressed in the Autumn 2016 looks played with vintage pin ball machines, video games, a jukebox and video screens. The designer’s signature take on masculine and feminine dressing was well represented in the collection of bold animal prints, sporty diagonal stripes, graphic shapes, and romantic silhouettes.

Accessories that complement the collection including the Falabella bag, Elyse, Binx and Odette shoes alongside the eco-friendly eyewear fabricated from bio materials were prominently displayed.Staying true the designer’s commitment to sustainability every aspect of the collection has been considered to be made in an environmentally responsible way and is consistent with the vegetarian philosophy, completely cruelty free.

To commemorate the event, a limited edition t-shirt will be available for purchase for $35 exclusively in-store at Amoeba Music. 100% of the sales of the t-shirt will be donated to No-Kill Los Angeles, an initiative of Best Friends Animal Society whose mission is to end killing dogs and cats in LA city shelters.

About Stella McCartney
Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are available through 49 other free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris and Milan as well around 600 wholesale accounts in key cities worldwide.
For more information about Stella McCartney, please visit www.stellamccartney.com

SOURCE: Stella McCartney Ltd 

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Stella McCartney presented her new Autumn 2016 collection at Amoeba Music in Hollywood

Stella McCartney presented her new Autumn 2016 collection at Amoeba Music in Hollywood

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adidas brings back Stella McCartney as the Creative Director for its Team GB official kit for Rio 2016

London, 2015-12-9 — /EPR Retail News/ — Three years since the huge success of Team GB in London adidas today revealed their plans for Rio 2016 by announcing Stella McCartney as the Creative Director for the adidas Team GB official kit.

The iconic British designer will reprise her role from 2012 and will implement her design aesthetic into the official team kit as well as ranges of supporter’s apparel. To allow Team GB athletes at the Olympic Games and Paralympics GB athletes at the Paralympic Games to be at their very best adidas will also implement their innovative performance technology into the official team kit.

Building on the momentum from 2012, where the adidas Team GB replica kits sold out all over the country and became the most successful Olympic range ever, the range for Rio will be a brand new design and is set to be unveiled in April 2016. It will also include cutting edge yet to be launched adidas innovations that will help athletes on the world’s biggest sporting stage.

With just over one year to go until the XXXI Olympic Games and the XV Paralympic Games sports brand adidas also revealed an insight into the design process with a selection of stills and a short piece of video content that showcases the unique collaboration with the designer.

The kit design process began 18 months ago with Stella McCartney commissioned in April 2014. The official team kit and supporter’s ranges have since been through months of testing and feedback which will continue up until the end of 2015. adidas athletes engaged to help in this process have included Olympic Games gold medalists Jessica Ennis-Hill and Laura Trott, Triathlete world beaters Alistair and Jonny Brownlee, Commonwealth Games gold medalist Tom Daley, British National Road Race Champion Lizzie Armistead, Ryder Cup hero Justin Rose, and star gymnast Max Whitlock.

Barry Moore, adidas UK Brand Director, said: “Three years ago we set the benchmark. Today we take the first step on our mission to create a new one. Bringing together our innovative sports technology with the designs from Stella McCartney will allow our athletes to perform better than ever before.”

Stella McCartney said; “”I am thrilled to be back with adidas as Creative Director for Team GB for the Rio 2016 Olympics Games. It is a great honour to work with our great athletes again to make them proud with the designs we are creating for them.”

Olympic gold medalist Jessica Ennis-Hill said; “It is fantastic that Stella McCartney is back working with adidas as the Creative Director for the Team GB Rio 2016 kit. The kit in London 2012 was so iconic and was part of so many special memories for me personally. I am looking forward to seeing the new designs made up and hopefully I will get to wear them and be part of another incredible Olympics in 2016.”

Bill Sweeney, Chief Executive Officer of the British Olympic Association, said; ““At the London 2012 Olympics, Team GB was instantly recognisable to fans thanks to Stella McCartney. We are therefore thrilled to have Stella back on board as the Creative Director for the Team GB adidas competition and village wear at the Rio 2016 Olympic Games. We can’t wait for fans to see our latest unique look when fashion meets sport created by Stella.”

ENDS

Contacts
Sebastian.bell@adidas.com

About adidas
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world.  Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

About the adidas Group
The adidas Group is a global leader in the sporting goods industry, offering a broad portfolio of footwear, apparel and hardware for sport and lifestyle around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach/Germany, the Group employs more than 50,000 people across the globe and generated sales of € 14.5 billion in 2013.

SOURCE: Stella McCartney Ltd

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adidas brings back Stella McCartney as the Creative Director for its Team GB official kit for Rio 2016

adidas brings back Stella McCartney as the Creative Director for its Team GB official kit for Rio 2016