Abu Dhabi, UAE, 2016-Oct-27 — /EPR Retail News/ — Going in sync with UAE’s vision towards a sustainable environment, LuLu Group International had combined forces with the ADDC to bring forth awareness towards conserving water through the #LuLuSaveWaterChallenge in March, 2016.
The campaign aimed at creating awareness and guiding the residents of Abu Dhabi in conserving water resources and rewarding them for the same. The initiative was conducted as part of LuLu’s commitment towards Corporate Social Responsibility campaigns. The top 53 winners of the challenge were awarded cash prizes. The first prize winner was awarded a cash prize of AED 50,000.00 while the runners up were awarded cash prizes of AED 25,000.00 each and other 50 consolation prizes were awarded cash prizes of AED 5,000.00 each. The campaign was held until June 2016 with more than thousand residents taking part in it. ADDC also conducted weekly seminars in various LuLu outlets for demonstrating on methods to save water and electricity. Moreover, Sunrise School also contributed to the campaign by encouraging students of the school to participate in arts and creative competitions throughout the period.
The campaign was also successful in the social media and throughout the period of the campaign, people shared selfies and pictures of methods to conserve water resources as well. ADDC also played a major role in providing data of water consumption and decision making as well.
Winners List: http://www.luluhypermarket.com/AE/all/winners
Tel: +971 2 4182000
Fax: +971 2 6421716
Source: Lulu Hypermarket