Gordy’s Market re-opens its newly updated Birch Street location in Eau Claire, WI

CHIPPEWA FALLS, WISC, 2016-Oct-28 — /EPR Retail News/ — Gordy’s Market is pleased to announce the Grand Re-opening of its Birch Street location in Eau Claire, WI.

Opened in 2005, the 65,000 sq. ft store recently received the retail chain’s updated décor and branding. New features include an easy-to-navigate layout, signage, lower prices on hundreds of everyday grocery items, including their new “Fresh Savings” program with markdowns on produce, meat and bakery items, as well as an expanded line of natural and organic products with their “Better for You” program.

“This is a significant milestone in Gordy’s brand evolution,” Dave Schafer, Gordy’s Market CFO, said in a release announcing the recent renovation. “The reinvention of our stores will place an emphasis on fresh, convenience, value and most importantly, friendly service. This signifies our commitment to our shoppers, as well as our dedication towards innovation and evolution in today’s fast pace grocery atmosphere.”

Other elements of the new decor include a continued focus on fresh departments like produce, meat and seafood, as well as a new mix of deli items such as salads, entrees, and signature sandwiches.

The new look and feel opens just in time for Gordy’s 50th Anniversary celebrations. A special ribbon cutting will take place at the store located at 2717 Birch Street in Eau Claire, on Tuesday, October 25, at 4pm with the Eau Claire Chamber of Commerce and a special cake from Gordy’s Bakery. The ribbon cutting is open to the general public and media.

Gordy Schafer opened his first grocery store in Chippewa Falls in 1966. Gordy’s has been a family owned and operated business ever since. They now operate 25 Gordy’s grocery stores throughout West Central Wisconsin and combined, employs more than 2,000 people.

Source: Gordy’s Market