Rich product content publishing platform integrates exciting new content options to enhance its offering to leading global manufacturers and retailers
NEW YORK, 2016-Dec-16 — /EPR Retail News/ — Webcollage, the rich product content publishing platform used by the world’s leading brands and retailers, has today announced Montage – a community of carefully selected Webcollage partners that will combine the brand-approved rich product content that shoppers demand, with a new generation of content that is now an integral part of the path-to-purchase.
Webcollage CEO John Federman says of today’s shopper: “There is no doubt that enhanced content — including images, videos, interactive tours, comparison charts, 360 views and other key product attributes – has created a more engaging experience for shoppers. It’s been measured to increase sales anywhere from 12-36%. But, now, shoppers have even more kinds of content that have been shown to drive conversion rates. User Generated Content (UGC) in the form of photos, videos and reviews from users and influencers are increasingly relied upon. So, it only makes sense for our new initiative, Montage, to respond.”
Montage will provide brands and retailers with access to an ecosystem of best in class technology companies, creative agencies and content service providers. This ecosystem can provide new and exciting content options including video, images, user generated content and reviews, that enhance the rich product detail pages already being syndicated by the Webcollage® syndication platform.
Webcollage CEO John Federman goes further to speak to the benefits of the initiative, “Montage is a win-win for partners, brands and retailers. Our Montage partners can access the Webcollage® syndication platform and global retailer network, which is trusted by more than 1,000 brands and 600+ retailers worldwide; our manufacturer brands can syndicate other types of content at scale with no incremental development required; and our retail partners can add some of the most exciting new content technologies out there to their existing rich product content to further increase conversions and boost sales.”
Webcollage, has already teamed up with software vendors (ISVs) including Reevoo, Olapic and Gen Video.
Reevoo CEO Jonathan Callcut says: ” “Reevoo is very excited about partnering with Webcollage. They have a great platform, and through them we’ll have access to over 600 global retail partners. We know user-generated content in all its forms is conversion gold dust – so anything we can do to help brands to squeeze even more value out of what they’re already collecting is good news. And because the content is already there and ready to go, we should start seeing some good results really quickly.”
“Visual user-generated content has changed the way people shop online because it provides valuable, real-world context and creates a more meaningful brand experience,” said Pau Sabria, co-founder of Olapic. “Leveraging Webcollage’s syndication capabilities is a great way for brands to showcase their top customer photos consistently across multiple retail sites and influence the customer’s path to purchase.”
gen.video President, Jessica Thorpe says: “Working with social media influencers to create compelling branded video content is a top tactic for most marketers because of the proven impact influencers have to build trust, drive traffic and impact sales. Our partnership with Webcollage is a great way for gen.video to help brands and retailers tap into the power of influencer marketing and engage shoppers with the right video content, to inform and inspire their shopping journey. The turnkey nature of the Webcollage platform makes it very easy for authentic, engaging influencer video to be made available to shoppers to drive higher sales conversions.”
Webcollage established the industry standard for publishing rich product information to retailer websites. More than 1,000 manufacturers use the Webcollage platform to syndicate rich product content to a network of global retailer partners that includes more than 600 ecommerce websites, including Walmart.com.
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For more information about Montage visit http://www.webcollage.com/montage/
For partners: Bringing large scale distribution opportunities to ISV’s across the globe. For technology companies, independent software vendors, creative agencies and content service providers, Montage creates an opportunity to quickly, significantly boost distribution and grow their business.
- Expand distribution: Webcollage’s strong client relationships connect partners with new distribution opportunities. Brands and retailers are always looking for new ways to energize their product pages.
- Streamline and connect: Webcollage’s network of top brands and retailers is already in place. There’s no need for partners to negotiate or manage relationships. Montage is powered by the Webcollage® syndication platform and global retailer network, trusted by more than 1,000 brands and 600+ retailers worldwide.
- Maximize reach at the right moment: Content gets in front of shoppers while they shop.
- Easy integration: The content distribution mechanism is already in place. It’s a simple feed-based approach — an API-based partnership where Webcollage does all the engineering.
- Scalable & automated: The Webcollage platform is architected for growth and innovation.
- Quick time to market: Get live on more sites, fast!
- Deepen relationships: Agencies and service providers enjoy a greater level of integration with retailer sites.
For retailers: Bringing exciting new content options to help retailers sell more. Knowledge is power, and it also sells products. Montage gives retailers the chance to add excitement to the shopper journey with a combination of the brand-approved rich product content that converts, and new content of their choice from Webcollage’s network of partners, including:
- User-generated content and digital assets
- Influencer content
- Shopper reviews *
*Shoppers trust a personal recommendation above anything else.
Nielson, 2015
This powerful combination is seamlessly delivered within existing content packages to product detail pages on a retailer’s site – creating a shopper experience that’s richer, more relevant and more compelling than ever before.
For manufacturers: Montage helps manufacturers rich content become even richer. Montage combines the brand-approved rich content that shoppers demand with a new generation of content: video, images, reviews and more, curated or created by our partners. This content is made even more compelling because it is displayed at the top of the product detail page.
- User-generated content and digital assets *
- Influencer content*
- Shopper reviews
*Nielsen research shows that 92% of shoppers trust recommendations made by friends and family, and 70% of people trust online reviews and recommendations.
About Webcollage
Webcollage is the leading cloud-based content management platform for managing rich product information, and syndication across retail sites globally. Webcollage provides brands with the tools they need to deliver consistent content — from rich product detail pages, comparison charts, images galleries, interactive tours and product selectors – to power online sales conversions and improve the customer experience. Webcollage’s® syndication platform and global retailer network is trusted by more than 1,000 brands and 600+ retailers worldwide. Webcollage is headquartered in New York City with offices in Ann Arbor, Cleveland, New York City, Silicon Valley, Rotterdam, Warsaw and Tel Aviv. For more information, visit www.webcollage.com.
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