MOORESVILLE, N.C., 2017-Jan-25 — /EPR Retail News/ — Lowe’s Companies, Inc. (NYSE: LOW) today (January 23, 2017 ) announced that Jocelyn Wong has been appointed to the position of chief marketing officer, effective immediately. Wong most recently served as senior vice president and general merchandising manager for the seasonal business. She will report to Michael P. McDermott, chief customer officer, and succeeds Marci P. Grebstein who has left the company.
Wong will oversee the integrated marketing and communications strategy to customers, including orchestrating a seamless customer experience across channels to build affinity for the Lowe’s brand. She will lead customer experience design, content strategy and development, customer relationship management, advertising and media for the U.S. home improvement business.
Wong joined Lowe’s in September 2015 and has more than 20 years of experience in marketing, merchandising, brand management and product innovation with well-known brands such as Family Dollar, Safeway and Procter & Gamble. Prior to joining Lowe’s, she served as senior vice president and chief marketing officer at Family Dollar.
“We are confident that Jocelyn’s breadth of experience in developing marketing and merchandising strategies will further deepen Lowe’s connection with customers,” McDermott said. “Jocelyn has demonstrated the leadership capabilities needed to drive a more integrated omni-channel marketing approach that builds loyalty for the Lowe’s brand and positions the company for continued growth.”
Wong earned a bachelor’s degree in chemical engineering from Purdue University.
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 17 million customers a week in the United States, Canada and Mexico. With fiscal year 2015 sales of $59.1 billion, Lowe’s and its related businesses operate or service more than 2,355 home improvement and hardware stores and employ over 285,000 employees. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit Lowes.com.
SOURCE: Lowe’s Companies, Inc.