QATAR, 2017-Feb-11 — /EPR Retail News/ — In line with the State’s call for the real-estate development of the areas outside Doha, Al Meera Consumer Goods Company (Q.S.C) has recently welcomed the opening of its newest branch in Umm Salal Ali, which marks the launch of the 3rd shopping center in the Company’s previously announced 14-store expansion plan, while bringing Al Meera’s distinctive shopping experience to one more of the country’s underserved regions – as part of the Company’s mission to provide consumers in every area of the country a great shopping experience that provides true value for money.
The milestone achievement marks the third launch in Al Meera’s current five-store expansion phase in the country, after the opening of both the Bu Sidra and North Sailiya (Al Miarad) branches, with completion nearing the remaining 2 stores due to open their doors to shoppers in the near future, to be located in Al Wakra (West) and Leaibab 2.
In addition to the aforementioned, there are 6 stores that are currently under construction that began during the second half of 2016, which will include branches in Rawdat Aba El Heran, Azghawa, Leabaib and Umm Qarn – to be built on a land area of 10,805 m2, 6,311 m2, 17,390 m2 and 10,230 m2 respectively, while the branches in both Al Khor and Sailiya are to be built on a land area of 15,000 m2 each. These state-of-the-art stores will bring the expansion plan to a total of 11 out of 14 branches, in line with Al Meera’s vision to provide consumers from various regions across the country their shopping needs under one roof, synonymous with its motto of being everyone’s ‘Favourite Neighbourhood Retailer’.
The 4014 m2 new shopping center, located in Umm Salal Ali – next to the Saad Bin Moaz School –, features a 1750 m2 Supermarket that has been equipped to serve residents in the area with fresh sections that Al Meera clients grew used to shopping from at all of its newly opened and renovated stores. The Supermarket’s Fresh Sections include a Butchery, Fishery, Bakery and a Delicatessen.
The Store exhibits Al Meera’s trademark modern interior designs and shelving installations, as well as advanced technologies and facilities that have become equivalent to the Retailer’s community shopping centers around the country.
To serve the community’s diverse shopping needs under one roof, the Umm Salal Ali branch also includes 9 shops, a restaurant area and small food court. A dedicated parking space and other facilities further augment customers’ experience at the shopping center.
During the inauguration of the branch HE Sheikh Thani Bin Thamer Al Thani, Al Meera’s Chairman of the Board of Directors, commented on the Company’s achievement, in the presence of a number of Al Meera Senior Staff, noting:
“We are truly pleased to introduce Umm Salal Ali’s residents with the answer to their shopping needs and to play a significant role in the real-estate development of the area, which has been highlighted in the State’s country-wide urbanization plan. As with every new branch that Al Meera opens, the Umm Salal Ali branch is designed to exceed consumers’ expectations with a distinctive, integrated shopping experience that sets a benchmark for retail chains across the country.”
HE Sheikh Thani Bin Thamer Al Thani added: “The launch of our new shopping center also marks a significant progress in Al Meera’s expansion plan and further widens its reach to more regions in the country, especially ones where residents are underserved or receive lackluster services. This is the perfect occasion to reaffirm our commitment to continue providing consumers with an unmatched shopping convenience and best-in-class services, as well as to advance our goals of contributing effectively to the achievement of the Qatar National Vision 2030.”
The opening of the new shopping center is aligned with Al Meera’s agenda to provide the highest quality products at affordable prices to the communities in which it operates, as well as keep pace with the plan to introduce a number of new shopping centers in succession to consumers across various regions that are witnessing significant urban development and a population boom in Qatar, in line with the Qatar National Vision 2030.
Community shopping centers represent an important element in the growth and development strategy that the Company is pursuing. Al Meera’s expansion plan has been set in motion as an answer to the Company’s strategic research and its mission to continue serving the diverse communities in Qatar wherever they are, while keeping pace with Al Meera’s future growth and the country’s urbanization plan.
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Source: Al Meera