Supermarket launches ‘Progrigio’ – a mix of Prosecco and Pinot Grigio – in wake of Prosecco price hikes
LEEDS, England, 2017-Feb-20 — /EPR Retail News/ — A new ‘pro’ wine is set to take the supermarket aisles by storm as consumers thirsty for fizz will have the chance to buy ‘Progrigio’ – a mix of Prosecco and Pinot Grigio – in Asda stores from this week.
Made by blending the Prosecco glera grape with Pinot Grigio, the Progrigio wine offers an answer to Prosecco fans, who have been left in dismay after warnings this week that Prosecco prices could rise by nine per cent (59p per bottle).
The UK Wine and Spirit Trade Association made the predictions due to a weaker pound, higher inflation and potential alcohol duty increases, meaning the cost of Britain’s favourite fizz is predicted to rise.
Thanks to the popularity of Prosecco the sparkling wine sector in the UK is now worth over £604.4m and Asda has seen sales rise by 33 per cent over the past two years. But as global demand for Prosecco increases and is only set to continue, Brits will inevitably feel the impact of rising costs from suppliers.
Priced at £5, the new Asda sparkling wine tastes just like Prosecco but at a lower price point, ensuring Brits will still be clinking glasses with an affordable fizz.
Crisp, fresh and delicately floral, the fruity aromas of Progrigio are balanced by its dry profile that offers a hint of sweetness at the finish. Designed to be served in a flute glass, the versatility of Progrigio also means it’s suitable as the base to a sparkling cocktail.
Ed Betts, Asda wine buying manager comments: “We always strive to keep prices as low as possible without compromising on quality and we believe Progrigio is the ideal affordable sparkling wine alternative.”
“We want to protect the demand for sparkling wine by offering customers more choice, and by moving slightly away from the Prosecco region we have discovered a great example of quality fizz at an everyday price.”
Progrigio is available in Asda now priced at £5 a 75cl bottle and has an ABV of 11%.