Carrefour announces four new food quality initiatives

Boulogne-Billancourt, 2017-Feb-22 — /EPR Retail News/ — Carrefour has been a pioneer in food quality for 25 years and is continuing its work with four new initiatives.

A programme to accelerate the adoption of organic farming practices, working alongside producers: as the leading general distributor of organic products in France, Carrefour is introducing a programme that will involve contractually setting volumes and prices for periods of 3 to 5 years. This programme will be applied to 300 farms by 2020.

An agro-ecology support plan, with the deployment of new lines of products made from animals reared without antibiotics and from plants grown without pesticides: following on from its “antibiotic-free” chicken launched in 2013, Carrefour is now extending this initiative to new veal and rabbit farms in 2017. At the same time, Carrefour is experimenting with doing away with all chemical pesticides on new fruit and vegetable lines, such as apples, peaches and nectarines and potatoes, continuing with the work it has been doing since 2015 on tomatoes, kiwifruit, broccoli and strawberries.

The introduction in 2017 of the first certification process for animal well-being in France, working in partnership with an independent organisation, farmers and NGO Welfarm.

The introduction – for the first time in retail – of blockchain technology, used to enable traceability of its animal product lines, guaranteeing consumers as much transparency as possible.

25 years, fighting for food quality
Because Carrefour has firmly believed in the importance of food quality since 1992, it works every day alongside producers and farmers who are determined to raise the standard for its customers:

1992: Carrefour Quality Lines are launched with the first Normandy cattle line
1992: The Boule Bio loaf is launched – Carrefour’s first organic product
1996: Chemical treatments after harvesting are prohibited on Carrefour’s Fruit and Vegetable product lines
1999: GMOs are prohibited in all Carrefour products
2005: 58 questionable additives are removed from Carrefour products
2005: Carrefour’s MSC-certified range of responsible fishing products is launched
2010: Bisphenol A is removed from all children’s products
2013: France’s first line of “antibiotic-free” chicken is launched
2013: Palm oil is replaced by alternatives in Carrefour products
2015: Our Carrefour Veggie range of vegetarian products is launched
2016: Carrefour launches a new line of strawberries grown without synthetic pesticides

An initiative spearheaded by a # Bettereveryday advertising campaign
Launched on Sunday 19 February, this campaign will run from 20 to 25 February in France’s biggest selling national daily newspapers, as well as its regional press publications.

For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:

. By phone:

Switchboard: +33 (0)1 41 04 26 00

For journalists: +33 (0)1 41 04 26 17

. By e-mail: presse_groupe@

Source: Carrefour Group