BELGIUM: OKay store opens its 124th store in Diegem

Halle, Belgium, 2017-Mar-08 — /EPR Retail News/ — On Wednesday 8 March, OKay opens its 124th store in Diegem. In the practical local supermarket, customers can find everything for quick, cheap and easy shopping. The shop has a surface of 650 m², employs 12 people and is built with sustainable techniques and material. OKay is happy to invite the local residents at the opening reception on Tuesday 7 March from 6 to 9 p.m. where they can enjoy a snack and a drink and get a guided tour of the store.

Opening reception
As from Wednesday 8 March 2017, store manager Wesley Verschueren and his team welcome their customers in the new OKay in Diegem. The evening before, on Tuesday 7 March, the store is officially inaugurated during the opening reception from 6 to 9 p.m. All local residents and future customers will be given a hearty welcome.  The new store is situated at Woluwelaan 113 near the village centre of Diegem and the Brussels Ring, so it is easily accessible. Until now, the inhabitants of Diegem could go shopping at the OKay stores of Steenokkerzeel and Eppegem. The nearest Colruyt stores are located in Vilvoorde and Nossegem.

Fresh, modern design
OKay Diegem is a new generation store with a fresh and modern design. Wide aisles in the fresh market and large glass walls make shopping a pleasant experience. Fresh bread is supplied every day and the co-workers bake high-quality rolls and buns in the oven. The fresh product supply is one of OKay’s assets: fresh fruit and vegetables every day, dairy products, meat, cold cuts, fish and ready-to-eat meals. OKay offers a broad mix of national brands, private labels and discount brands. The local supermarket is also equipped with a handy ‘Easy Cooking’ counter. It contains all the ingredients for delicious season’s dishes. Customers who quickly need to find a meal, don’t have to walk through the whole shop.

Lowest possible impact on environment
It is very important to OKay to save energy and build with the lowest possible environmental impact. That is why, since 2015, they have been using sustainable techniques and materials for the second generation stores. The shops have a propane-powered cooling system for the fresh market. Propane is a natural cooling substance that reduces the emission of greenhouse gasses by 90% as compared to a synthetic coolant. Also, the insulation and ventilation in the shop are tuned to one another to reduce loss of energy to a minimum and recover up to 75% of the warmth in the air. The led lighting in the shop reduces energy consumption by 30% and there is a buffer for rain water that can be reused.

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About OKay
OKay is Colruyt Group’s neighbourhood store format. OKay stores are set up near town or city centres and guarantee the lowest prices in the neighbourhood. Customers can find everything they need there.

The very first OKay opened its doors on 14 January 1998 in Ertvelde. Since then, the business unit has been opening an average of 6 new stores every year. Today, OKay has 103 stores in Flanders, 17 in Wallonia and 4 in Brussels. In the next years, local supermarket chain OKay will keep up this pace and continue to open new sales outlets. In time, OKay intends to open a total of 180 stores in Belgium. Since November 2015, the chain also has its own distribution centre at the industrial estate of Lot (Beersel) in Flemish Brabant. OKay employs over 1,500 people today.

Silja Decock
Colruyt Group Press Officer
Tel.: +32 (0)473 92 45 10 or +32 (0)2 363 55 45

Practical information:
OKay Diegem
Woluwelaan 113
1831 Diegem
Tel: +32 (0)2 725 52 80

Opening hours OKay:
Monday to Saturday from 8.30 to 19.30

Source: Colruyt Group