Fashion needs customers – customers want to be impressed

MUNICH, Germany, 2017-Mar-13 — /EPR Retail News/ — To survive in the fiercely competitive fashion market, retailers must be able to impress their customers. Customer loyalty has evolved along with technological advancements, products and their prices can be compared at any time, and only businesses who stand out will be able to secure sales and retain their customers.

However, modern technologies have not only shaped what’s now being demanded of fashion companies, but, when implemented properly, can strengthen customer relations. attune provides retailers with the technological foundation and real-time insights to facilitate a personalised and seamless shopping experience across all channels.

Nowadays, being able to differentiate between different types of shoppers is no longer enough. To engage with modern shoppers, data such as shopping history, location, behavioural patterns and style must be collected and leveraged at every possible touchpoint.

“The right offer or promotion at the right time will not only generate more sales, but will also help retain customers,” says Gerald Reiser, Regional Director, Europe of attune.

attune knows how to motivate customers to buy: “Upsell by offering a matching bag to go with the jacket that was recently purchased. Weeks before a sale, bargain hunters are sent a discount voucher for 20-30% off certain products, allowing for a higher margin before the markdowns begin. Customers who live further away receive offers to shop online. And vice versa, targeted promotions drive local customers to the store, increasing footfall and allowing shop assistants to make the sale.”

A prerequisite for a successful customer retention strategy is an efficient, integrated IT infrastructure that delivers real-time data, enabling fashion retailers to engage with each customer individually and increase their purchase frequency.

attune’s integrated solution offering to strengthen customer loyalty:

> SAP Fashion Management
> SAP Customer Activity Repository
> SAP Hybris Commerce

Get in touch at bahtiyar.can@attuneconsulting.com or visit www.attuneconsulting.com to schedule a demo of an integrated landscape consisting of the above solutions.

 

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