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Company urges legislators to avoid backlash over privacy concerns

SALT LAKE CITY, 2017-Apr-03 — /EPR Retail News/ —, Inc. (NASDAQ:OSTK) publicly urged Colorado legislators to pass an anti-tattletale tax bill to avoid a public outcry if online retailers are forced to report Colorado citizens’ private online transactions to the state.

“When Colorado’s legislature passed a law requiring retailers to report to the government all Coloradans’ private online transactions, we never thought we’d be staring down the barrel of imminent compliance,” said Jonathan Johnson,’s Chairman of the Board. “After seven years of litigation, that’s exactly where we are today.”

Colorado’s tattletale law, which goes into effect July 1, is one of many state measures designed to force or irritate out-of-state retailers to collect sales taxes on in-state transactions.  The law states that if a retailer doesn’t collect the tax, then it must report private Coloradan customer transaction data to the state, and also send a report to Colorado customers by first class mail.

Steve DelBianco, executive director of NetChoice, observed that when Colorado passed its transaction reporting measure, legislators believed that online retailers would surely collect the tax rather than turn over their sensitive customer data to the state.

However, given the high cost and risk of compliance with 12,000 inconsistent tax regulations nationwide, most retailers have no practical choice but to report transaction data as required.  For many years, Overstock has supported several bills now before the U.S. Congress that would allow states to collect sales taxes, but with a view towards easing the compliance burden of these 12,000 state taxing authorities and their varying laws and regulations.

A recent poll on Colorado law demonstrated that 78% of Coloradans believe that the tattletale law is a clear invasion of their privacy.  Few polls reflect such overwhelming opposition, and Overstock expects that unless the data reporting component is repealed, an enormous citizen backlash is imminent.  While critical of the existing law, Overstock applauded those legislators now sponsoring a bill to repeal the reporting portions of the law as well as some other unreasonable components.

“We regard Overstock’s customer transaction data as some of the most sensitive in the world,” said Johnson.  “Thus, we employ costly and highly advanced technical measures to prevent unlawful access.  But when states pass unwise bills, forcing us to turn over the very data we work hard to protect, all that goes out the window and all bets are off.”

“Given the cost constraints under which most state governments operate, we would think that Coloradans would want to question whether their data will now be safe on state servers—whether those state systems will safeguard it equally as well as it is now safeguarded by the privacy and technical standards employed in private sector,” Johnson went on to explain.

Overstock noted that if the partial repeal bill does not pass, the company will let customers know in advance that their sensitive data will be handed over to the state, and will supply legislative contact information to help customers voice their complaints to local Senators and Representatives.

“We sincerely hope that the Colorado legislature will now act in the high interests of all of its citizens and our customers and pass this important repeal measure before the mandated reporting compliance deadline,” concluded Johnson.

About, Inc. (NASDAQ:OSTK) has turned millions of houses into dream homes as the premier value destination for home goods including furniture, décor, rugs, bedding, and home improvement. Based in Salt Lake City, Utah, has been a pioneering force in e-commerce since 1999, providing our customers the assortment and convenience they want for less. In addition to home goods, offers a variety of products including jewelry, electronics, apparel, and more, as well as a marketplace providing customers access to hundreds of thousands of products from third-party sellers. Additional stores include, dedicated to selling artisan-crafted products from around the world, and Main Street Revolution, supporting small-scale entrepreneurs in the U.S. by giving them access to our national customer base. Overstock regularly posts information about the company and other related matters under Investor Relations on its website,

O,,,, Club O, Main Street Revolution, Worldstock and OVillage are registered trademarks of, Inc. and Space Shift are also trademarks of, Inc.  Other service marks, trademarks and trade names which may be referred to herein are the property of their respective owners.

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include all statements other than statements of historical fact.  Additional information regarding factors that could materially affect results and the accuracy of the forward-looking statements contained herein may be found in the Company’s Form 10-K for the quarter ended December 31, 2016, which was filed with the SEC on March 3, 2017, and any subsequent filings with the SEC.

Media Contact:
Mark Delcorps,, Inc.
+1 (801) 947-3564

Investor Contact:
Mark Harden,, Inc.
+1 (801) 947-5409


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