- Carrefour recognised 6 French SMEs at 4th SME and Innovation Trade Show
Boulogne-Billancourt, France, 2017-May-15 — /EPR Retail News/ — For the 4th SME and Innovation Trade Show, Carrefour awarded prizes on Wednesday 10 May to 6 French SMEs in recognition of their products – products which combine innovation and social and environmental responsibility. The day served as an opportunity for the retailer to shine a spotlight on its partners, and to showcase the expertise and creativity of companies throughout the country.
Nowadays, innovation is a powerful growth lever for companies. SMEs listen to the market and quickly evolve to cater to the new needs of consumers who are on the lookout for increasingly healthy and responsible products. By holding these annual Awards, Carrefour is hoping to perpetuate this trend.
Innovation and CSR Awards for SMEs: Winners by category
“Well-being and naturalness”: Swania (Nanterre – north-eastern Paris)
Founded in 2015 and known for the three brands that it sells (Maison Verte, O’Cédar and Baranne), this young company based in the Paris region was awarded a prize in recognition of its ultra-effective “Maison Verte” grease-busting washing-up liquid. Made from plant-based cleaning agents, it has no colouring and is completely allergen- and fragrance-free.
“Local and socially-responsible economy”: Invitation to the farm (Blain – western France)
Based in the Loire-Atlantique region (Western France), the first nationwide network of organic farms specialised in transforming dairy products continues to break new ground, developing ultra-fresh dairy products with ingredients whose origins are fully controlled.
The network was awarded a prize in recognition of its tasty, organic, responsible farmhouse creme caramel made with salted butter.
“Organic products”: Soleillans (Carpentras – south-eastern France)
Founded in 2013, this company, which adopts a local approach, received an award in recognition of its socially-responsible Provence tomato cherry coulis.
Underpinned by a local supply chain with all stakeholders based within a 50-km radius, it is produced organically using a variety of tomato that is well-suited to the specific features of the region and the industrial process.
“Region and tradition”: Auxon cheese dairy (Auxon – eastern France)
An independent family-run business that has been making cheese for four generations. In particular, it is famous for its Chaource PDO cheese.
For the SME Innovation awards, the company entered a product which has attracted a great deal of attention and which is totally unique: a cheese matured in rosé champagne
“Nutrition and health”: Il était un fruit (Lunel – southern France)
In France’s Hérault region in the south, this SME has developed an innovative process for producing a selection of practical, easy-to-eat dried fruits without any additives or added sugar. The SME received an award in recognition of this innovation. But tribute was also paid to it for its anti-wastage initiative: any fruit which it cannot sell on the fresh fruit market is used in some other way.
“Convenient to use”: La Maison Fournier (Calais – northern France)
Salters and curers since 1901, this Calais-based company has one key principle: quality is central to everything it does – its hygiene practices, its ethics, its commitment to the environment and the organoleptic qualities of its products. The company has developed a unique “3D S Skin” packaging system that was awarded a prize. It uses it to ensure that one of its flagship products – 200 g fillets of MSC cod – is stored in optimum conditions.
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Source: Carrefour Group
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