Lyf Pay: A new major mobile payment solution to be rolled out across France on 18 May

Boulogne-Billancourt, France, 2017-May-15 — /EPR Retail News/ — A new major mobile payment solution is born. The merger of Fivory and Wa! announced last October promised to create a unique, innovative solution to meet the everyday needs of retailers and their customers. That moment has now come: Lyf Pay application, available for all smartphones as of 18 May, is set to bring greater convenience and simplicity in consumers’ day-to-day life.

Lyf Pay: backed by top-rank partners

As customers become increasingly mobile and connected, it is becoming ever more vital for retailers and banks to provide them with new shopping experiences, reinvent the customer relationship, and make good use of the data which flows from these interactions.

Given these new challenges, Lyf Pay is a unique initiative in Europe, bringing together the leading players in their respective fields – BNP Paribas, Carrefour, Crédit Mutuel*, Auchan, Mastercard, Oney and Total.

An innovative mobile payment app

Lyf Pay offers an innovative, secure, multi-service mobile payment app, designed to take customer relationship to an entirely new level. When it comes to the new digital approaches to retailing, service personalisation and responsible data management are a prerequisite for both retailers and customers. Lyf Pay is all about cutting-edge technology with a human face: a means of creating a very special, close relationship between all those involved – consumers, retailers and their banking partners.

Simplifying the day-to-day lives of all users

Developed in conjunction with retailers and with the customer firmly in mind, Lyf Pay covers an extremely broad set of needs: in-store payments, ranging from small local shops to large retail chains; online shopping; friends and family payments; and even charitable donations. By integrating payment cards, loyalty cards and coupons, and displaying news flashes from users’ favourite shops, alerting them to available special offers, and providing information on their expenditure, this new app goes a long way to creating a highly intimate relationship with the consumers it serves.

The app is non-proprietary and can be installed on any type of smartphone. It is underpinned by the knowhow of Lyf Pay’s banking partners in terms of transaction security, and is also the result of intensive work to ensure a streamlined, user-friendly experience for the customer. In short, Lyf Pay is a highly convenient answer to the widespread need for a dematerialised wallet.

A promising solution already making strides in the market

Having won the approval and the backing of leading retail groups, such as Auchan Retail France and Total, plus a number of independent traders and partners such as events specialists, entertainment and sport but also charity and student organisations, Lyf Pay is already a proven solution.

Scheduled for full rollout across France on 18 May, Lyf Pay will rapidly expand the number of points of sale – and also services – that accept the new app. Lyf Pay will also gradually add new functionality designed to meet the ever-increasing range of ways in which the app will be used.

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Source: Carrefour Group