- DFS Group launches its first-ever global Whiskey Festival
MACAU, 2017-Jun-03 — /EPR Retail News/ — DFS Group, the world’s leading luxury travel retailer, is bringing the whiskies of the world to travelers this summer with its first-ever global Whiskey Festival. Following its kick-off at DFS, Singapore Changi Airport on May 27, the Whiskey Festival will travel to eight DFS locations across Asia, the Middle East and North America. Bringing together over 300* whiskies, the Whiskey Festival allows customers to discover and taste some of the world’s best whiskies including rare, limited edition bottles exclusive to DFS.
“As interest in whiskey continues to grow, we’re thrilled to provide travelers with a chance to celebrate all things whiskey with the launch of our first-ever global Whiskey Festival,” said Brooke Supernaw, DFS Group’s Senior Vice President Wines, Spirits, Tobacco, Food and Gifts. “From collectors to those trying whiskey for the first time, the Whiskey Festival is designed for discovery, offering a way to explore this multifaceted spirit.”
Throughout the Whiskey Festival, customers can enjoy Masterclasses from leading brand ambassadors at The Whiskey House, expert advice and complimentary tastings. To help travelers discover their personal whiskey style, the Whiskey Festival introduces customers to the DFS Whiskey Flavor Profile tool, a simplified way to navigate the world of whiskey by dividing complex flavors into the following profiles:
- Floral and Delicate
- Fruity and Elegant
- Smokey and Intense
- Rich and Rounded
Over 300 whiskies and countless DFS exclusives will be categorized based on the individual flavor profiles, with up to 100 whiskies available for tasting in store, depending on location. Highlights of the Whiskey Festival include Suntory Chita Single Grain, Johnnie Walker Blender’s Batch 2: Bourbon Cask & Rye Finish, Royal Salute Polo Collection 2017, Bowmore’s new range of whiskies exclusive to travelers (10 Year Old. 15 Year Old & 18 Year Old), and Woodford Reserve Personal Selection.
Discover the Whiskey Festival this summer at a DFS location near you:
May 27 – June 30: DFS, Singapore Changi Airport
June 1 – 30: DFS, Hong Kong International Airport; DFS, Los Angeles International Airport; DFS, San Francisco International Airport; DFS, John F Kennedy International Airport; T Galleria by DFS, Angkor
July 1 – 31: DFS, Hawaii Honolulu International Airport
August 1 – 31: DFS, Abu Dhabi International Airport
*Assortment range varies by airport locations. Singapore Changi International Airport has Asia Pacific’s largest range of whiskies with over 320 different whiskies from all over the world
MEDIA CONTACT:
press.enquiries@dfs.com
Source: DFS Group
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