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BtoB Advertising Association Japan awards honors Fast Retailing’s 2016 annual report with Gold award

BtoB Advertising Association Japan awards honors Fast Retailing’s 2016 annual report with Gold award

Yamaguchi, Japan, 2017-Jun-07 — /EPR Retail News/ — Fast Retailing’s 2016 annual report won the coveted 2017 Gold award in the BtoB Advertising Association Japan’s Enterprise Activity Report section, which encompasses annual reports, CSR reports and integrated reports. The Fast Retailing annual report was highly praised for the extensive depth and breadth of information it offered to a broad range of stakeholders. Other features singled out for praise include the report’s easy-to-understand visual layout and charts, the clear explanation of company policy and direction in the CEO interview section, and the enthusiastic explanation of the importance of pursuing sustainability as a central management strategy.

The BtoB Advertising Awards were established in 1980 to acknowledge outstanding advertisers and production companies for their superior advertising products in the BtoB space. The awards, hosted by the BtoB Advertising Association of Japan, are also sponsored by the Ministry of Economy, Trade and Industry, and the Nikkan Kogyo Shimbun. Now in its 38th year, the awards are expanding all the time, with 422 advertising products submitted in 2017 compared to 375 items in 2016. The awards cover 13 different categories, including newspaper advertisement, magazine advertisement, product catalogue, poster, website, corporate catalogue, enterprise activity report, and brochure for new staff. For more details on entries for the 2017 BtoB Advertising Awards, please see

Focused on the theme Great Clothes Can Change the World, Fast Retailing’s 2016 annual report seeks to explain, from both a core business and a sustainability perspective, exactly how we try to use clothes to make the world a better place. The report includes full operational updates on the global development of our UNIQLO Brand, an explanation of our unique SPA business model spanning the entire clothes-making process from design through manufacture and retail, and expansion plans for our second pillar GU brand. It also explains corporate governance system, highlights some key social and sustainability activities and gives an overview of our fiscal 2016 business results. We always make sure to include lots of photographs of our stores, products, factories and employees at work to give readers a clear picture of how Fast Retailing works and the activities we are involved in as a digital consumer retailing company. We try to reach as many readers around the world as possible by offering our annual report in both Japanese and English.

You can view Fast Retailing’s annual report in several languages on our website:

English :


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