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NCR and Red Rook Team-up to Provide Omni-Channel Commerce To Specialty Retailers in North America

ATLANTA, GA, 2017-Jun-12 — /EPR Retail News/ — Red Rook announced today (June 6, 2017) an initiative with NCR (NYSE: NCR), a global leader in omni-channel solutions, to provide robust omni-channel solutions to specialty retailers in North America.  Red Rook’s Commerce5 solution leverages the power of NCR Counterpoint, and the Magento ecommerce platform, to deliver a comprehensive retail management solution.

NCR Counterpoint includes robust point-of sale (POS), inventory management software, built-in customer loyalty, automated purchasing, and configurable reporting capabilities. It is built with the specialty retailer in mind, with an open architecture that allows for customizations, mobile and marketing solutions, and real time data at their fingertips.

Commerce5 combines NCR Counterpoint’s strengths with Magento’s online commerce, order management, B2C and B2B capabilities to empower merchants to grow their channels, create demand for their products, while scaling operations simultaneously.

“NCR embraces innovation in developing omni-channel customer engagement at every level,” said Ken Richard, Global Channel and Distribution Leader at NCR. “Red Rook has established themselves as omni-channel experts by bringing together best practices of brick-and-mortar retailers and online-only merchants. Combining our strengths enables us to deliver a unified experience that keeps us at the forefront of retail technology.”

“Red Rook is excited to be a part of NCR’s mission to enhance the omni-channel user experience across all channels.   We’ve been working for years now to bring Counterpoint and omni-channel ecommerce together and believe that there is a huge potential for our combined offering,” said Joseph Duke, CEO of Red Rook.

NCR and Red Rook will continue to innovate and empower NCR Counterpoint merchants, and their channel technology providers, with omni-channel solutions that serve a broad range of specialty markets. This is one of many NCR initiatives to expand omni-channel presence across the retail industry.

About Red Rook
Red Rook is a recognized leader in providing omni-channel solutions for both online and in-store commerce.  We have partnered with the world’s largest technology companies, and some of the most innovative growth companies to achieve success in delivering value to the clients we serve in the retail and e-commerce industries.  We believe in true partnership, continual innovation, and always putting in more than we take out, whether with our team, clients, or the markets we serve.  Today, we manage over 28 Million customers on behalf of our valued clients.  Founded in 2001, the company is headquartered in Atlanta, GA.  To learn more about unique company and culture, please visit us at:

About NCR Corporation
NCR Corporation (NYSE: NCR) is a leader in omni-channel solutions, turning everyday interactions with businesses into exceptional experiences. With its software, hardware and portfolio of services, NCR enables nearly 700 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR solutions run the everyday transactions that make your life easier.

NCR is headquartered in Duluth, Ga., with over 30,000 employees, and does business in 180 countries. NCR is a trademark of NCR Corporation in the United States and other countries.

Web site:
Twitter: @NCRCorporation

Source: NCR Corporation

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