Kenko.com and Soukai Drug merge to form Rakuten Direct, Inc.

Tokyo, 2017-Jun-13 — /EPR Retail News/ — Rakuten Inc. today (JUNE 12, 2017) announced that the new company to be formed through the merger of Rakuten’s wholly-owned subsidiaries Kenko.com, Inc. and Soukai Drug. Co., Ltd. on July 1, 2017 will be named Rakuten Direct, Inc. Noriaki Komori will assume the role of Representative Director & CEO at the new company.

Rakuten Direct, Inc. will provide e-commerce services for daily necessities. Through this merger, the new company will strive to realize improved efficiency in logistics infrastructure and information systems, expand the range of products offered and further improve customer service.

Overview of the new company

Name Rakuten Direct, Inc.
Location 1-15-6 Tenjin Chuo-ku, Fukuoka-shi, Fukuoka
Name, title of representative Noriaki Komori, Representative Director & CEO
Business E-commerce services for daily necessities

Source: Rakuten Inc.