PHOENIX, 2017-Jun-22 — /EPR Retail News/ — On this first day of summer, PetSmart announced today (June 21, 2017) its Summer of Fun Collection to help pet parents celebrate the fun of the season with their pets, whether it’s the upcoming July 4th holiday, backyard BBQs, picnics by the lake, days at the beach or just relaxing and enjoying the dog days of summer.
The Summer of Fun Collection includes apparel, accessories, toys and home décor items like beds with classic summertime themes like red, white and blue Americana, Backyard BBQ and Cabana-beach, among others. The collection is available now at all PetSmart stores and petsmart.com with items starting at just under $4.
“We know pet parents want to enjoy all that summer has to offer with every member of their family, including their pets,” said Eran Cohen, chief customer experience officer, PetSmart. “Our design team thought about that when they created our Summer of Fun Collection with items like the Uncle Sam bungee toy, Pup Light beer can squeaker toy and festive stars and stripes collars. The collection has a range of items to celebrate the upcoming July 4th holiday and bring our best friends into the celebration of summer.”
The PetSmart design team was heavily inspired by the July 4th holiday when they put together this assortment, featuring more than 20 items including stars and stripes dresses and tees, bandana and traditional collars, beds and a special Uncle Sam headband complete with red, white and blue top hat and white beard that will turn your pet into an Instagram-worthy subject with hundreds of likes. Toys include plush versions of bald eagles, Uncle Sam and cans of Pup Light beer, as well as rope toys with stars and lots of vintage red and white jump rope – a nod to childhood days of summertime play.
At the core of this collection is food and beverage themed items like plush, flattie and vinyl squeaker toys in the shape of cocktail glasses, beer mugs, and bottle-shaped squeaker toys called “Blue Cats Tripping,” “Bark’s Beer” and “Mountain Drool.” The food toys include classic foodstuffs like hot dogs, pizza wedges, french fries and cheeseburgers, as well as fruits of the season such as a lime wedge, pineapple and watermelon slice.
The colorful Cabana toys include rope toys featuring striped flip flops, flamingo float rings for tug play, and a range of dogs donning sunglasses and festive swim gear in plush and flattie versions.
The Summer of Fun Collection is available now while supplies last and will be followed by PetSmart’s first-ever Back-to-School Collection due in stores this August.
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate more than 1,500 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart® Doggie Day Camp® and pet adoption. PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities™ of Canada, invite more than 3,000 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.4 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes PetSmart.com, PetFoodDirect.com, OnlyNaturalPet.com, Pet360.com, petMD.com, Pawculture.com, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will donate a meal to pets in need and expects to donate more than 60 million meals in 2017*.
*Ends 12/31/17. 5 oz. dog food, 1.5 oz. cat food donated to PetSmart Charities to feed dogs and cats in need. See details at petsmart.com/giveameal. The actual number of meals donated is based on dog and cat food bags sold. The meal donation estimate is based on historic sales for similar time periods. No guaranteed amount. Rescue Bank and Feeding America will help distribute a large portion of the pet food donation in the U.S.
Source: PetSmart Inc.