Mattress category expands successful free-standing concept launched last year
HOFFMAN ESTATES, Ill., 2017-Jun-23 — /EPR Retail News/ — Sears announced the grand opening of its first Sears Appliances & Mattresses store today (June 22, 2017 ). Located in Pharr, Texas, the latest innovative retail concept from Sears is a free-standing store dedicated to two of its strongest categories, while offering the power and capability of its leading integrated retail services. The new store builds on the success of the Sears Appliances store that opened in Ft. Collins, Colo. in 2016 – a location that has surpassed projections since its opening.
“Response to this new concept has been overwhelmingly positive – from member feedback to business performance – so expanding it to another key category like mattresses, and in an important local community like Pharr, made perfect sense,” said Leena Munjal, senior vice president, Customer Experience and Integrated Retail, Sears Holdings.
Located at 500 N. Jackson Road in Pharr, the 20,000-sq.-ft. Sears Appliances & Mattresses store features interactive displays that allow members to view home appliances in kitchen vignettes and experience top mattress brands. The store showcases the top 10 major appliance brands, including Kenmore®, in a bright, spacious setting. Members can visualize how new appliances would look in a full-scale kitchen with the “Discover More,” 122-inch interactive digital display. Using a tablet, shoppers can select common kitchen layouts and appliances and further customize the experience by choosing colors and finishes. They also can use the “Discover More” digital display to shop for other products on sears.com.
The Pharr store also features an assortment of vacuums, floor care and home environment products as well as countertop microwaves. In addition, members can try out mattresses from top brands, including: Tempur-Pedic®, Beautyrest, Sealy, Serta, Simmons and Stearns & Foster, and shop for select pillows and bedding at the store.
“At our new Sears Appliances & Mattresses store, the community will find an innovative, interactive shopping experience that showcases our leading array of appliances and mattresses, with the support of expert associates,” said Munjal. “Like our Sears Appliances store in Ft. Collins, this stand-alone location fully integrates in-store and online shopping to provide our members with the convenience of shopping with us wherever, whenever and however they choose. Only Sears offers the top 10 appliances brands, including Kenmore, and has the largest network of expert technicians who make managing your home easier.”
The Pharr store will feature the full suite of integrated retail services for which Sears is known, including:
- Meet with An Expert: The free service helps members shop for home appliances and mattresses by letting them schedule appointments with in-store experts at a time convenient for them.
- Free Shipping: Looking for a product that’s not carried in the Sears Appliances & Mattresses store? Simply open the Sears mobile app, find the item you want – apparel, footwear, tools, lawn and garden equipment and more – and get free shipping on orders placed while in store (when location services are enabled).
- Buy Online and Ship to the Store, In-Vehicle Pickup: Members can purchase all products available on Sears.com or Kmart.com, ship to the store for free, then pick up their items at the store when they arrive, where they will be ready in five minutes, guaranteed. Members can even choose to have their item brought out to them by using Sears’ innovative In-Vehicle Pickup service.
- Anyone, Anywhere Pickup: Members can order any item on Sears.com or Kmart.com and send a friend or family member to pick up the purchase – particularly useful for parents purchasing items for their kids who may be away at college.
Grand opening weekend festivities take place June 22-25. Grand opening promotions include:
- *Up to 40 percent off appliances and up to 60 percent off mattresses from June 22-July 9th
- Gift bag giveaways for first 100 customers on June 22
- Gift card raffles throughout the day on June 22
The new Sears Appliances & Mattresses store will be open Sunday 11 a.m. – 6 p.m. and Monday through Saturday, 10 a.m.– 9 p.m. In most cases, Sears delivers appliances and mattresses Monday through Saturday (dependent on zip code).
For more than 50 years, Sears has been the home services and appliance expert. The Sears Appliances & Mattresses store’s associates and technicians, who provide services such as installation, maintenance and repair, are trained and employed by Sears. Pharr members will also gain peace of mind knowing they can protect their purchases with one of the industry’s most comprehensive warranty programs, which has made Sears No. 1 in protection agreements.
*Disclaimers: HA: Advertised savings are valid in store only. (1) Savings range from 5%–40%. Whirlpool, Maytag, KitchenAid, LG, GE, GE Pro¬ le, GE Cafe, Frigidaire, Electrolux, Bosch and Samsung appliances limited to 10% off. (1, 2) Excludes Dacor, Floor care, sewing machines, countertop microwaves, air conditioners, air cleaners, fans, heaters, water heaters, water softeners, water ¬ filtration, humidifiers, dehumidifiers, Floor care accessories, home appliance closeouts and Everyday Great Price items. Mattress: Savings range from 50-60%.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through sears.com and specialty catalogs. Sears, Roebuck offers consumers leading brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with more than 6,000 expert technicians who make nearly 11 million service calls annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.
Sears Holdings Corp.
SOURCE: Sears, Roebuck and Co.