Over 800 PVH associates and guests brought the “Runway to Pride” to Fifth Avenue with the company’s first-ever custom designed float.
NEW YORK, 2017-Jun-28 — /EPR Retail News/ — As part of the national celebration of Pride Month in the US, PVH participated in the NYC Pride March 2017 as a Platinum Level Sponsor on Sunday, June 25. The initiative was led by the company’s newly formed LGBTQ Business Resource Group (BRG) and marks another step in PVH’s commitment to creating an inclusive environment where every individual is valued.
Over 800 PVH associates and guests, wearing PVH Pride Logo t-shirts, brought the runway to Fifth Avenue, marching alongside the company’s first-ever custom designed float, “Runway to Pride.” Both corporate and retail associates expressed their individual style by customizing their t-shirts and showing off their designs on the runway.
“I continue to be inspired by our associates who showcase their individuality every day,” said Emanuel Chirico, Chairman & CEO, PVH Corp. “I was incredibly proud to see over 800 members of the PVH family come together to celebrate the NYC Pride March.”
Rainbow colored Pride underwear, specially designed for LGBTQ Pride Month, was distributed to the crowd by models wearing CALVIN KLEINand Tommy Hilfiger underwear and makeup by Leo Alonzo and PVH associate Jillian Zino. DJ Lina Bradford spun live from the top section of the float.
PVH’s Instagram, Facebook and YouTube channels featured livestreams and live updates, capturing all of the best moments throughout the day. A custom “PVH Runway to Pride” Snapchat filter was available for the entire parade route. Visit PVH Corp. on YouTube to view the highlights video.
PVH has been celebrating Pride around the world throughout the month of June. On Sunday, June 25, associates in Canada participated in Toronto Pride March activities, and on June 17, the Calvin Klein Underwear store in Brazil hosted a pre-celebration for the São Paulo Pride Parade. Retail stores across the US and Canada have been displaying custom decal window stickers in their windows and doors to show their support. The company will continue to participate in Pride events globally, including Pink Dot Hong Kong in October.
Photo credit: Provided by PVH Corp.
About PVH Corp.
With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries and over $8 billion in annual revenues. We own the iconic CALVIN KLEIN, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Limited.
SOURCE: PVH Corp.
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