Keasbey, NJ, 2017-Aug-28 — /EPR Retail News/ — ShopRite is partnering with the Huggies Brand on a plan to donate up to a half-million diapers to the National Diaper Bank Network, a nonprofit organization dedicated to providing diapers to babies in need.
ShopRite and Huggies will donate a day’s worth of diapers to the National Diaper Bank Network each time a customer purchases any size Huggies diapers at ShopRite stores or online, through ShopRite’s mobile app and ShopRite from Home service. Qualifying purchase periods run now through Sept. 2, and again from Sept. 24 through Oct. 7.
According to a study commissioned by Huggies, one in three American families struggles to afford the diapers needed to keep their baby clean, dry, and healthy. To help raise awareness of this hidden consequence of poverty known as “diaper need,” and provide much needed baby essentials to families, ShopRite is partnering now with Huggies to donate diapers.
“Since 2010, our No Baby Unhugged program has donated more than 200 million diapers and wipes to families in need, and yet there is still more to be done,” said Eleonora Daireaux, vice president of Huggies North America. “We are excited to partner with ShopRite and the National Diaper Bank Network to help raise awareness for this issue, and donate up to half a million diapers to provide families with the resources they need to care for their babies.”
Customers will find Huggies diapers on sale in ShopRite stores this week and next week as part of the promotion. For more details on the National Diaper Bank Network, please visit www.nationaldiaperbanknetwork.org.
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With more than 270 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week. A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves. Through its ShopRite Partners In Caring program, ShopRite has donated $40 million to 2,000 worthy charities and food banks since the program began in 1999. As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised more than $30 million for local organizations, hospitals and community groups. For more information, please visit www.shoprite.com.
About the National Diaper Bank Network
The National Diaper Bank Network (NDBN) is a nationwide nonprofit dedicated to eliminating diaper need in America, by leading a national movement to help meet the basic needs of all babies and their families…including access to clean, dry diapers and other material goods. Founded in 2011 with the support of Huggies®, the network raises national awareness of diaper need (#DiaperNeed) and supports the development and expansion of diaper banks in communities throughout the country. Its active membership includes more than 300 diaper banks, diaper pantries, and food banks located in 47 U.S. states and the District of Columbia. More information on NDBN and diaper need is available at www.nationaldiaperbanknetwork.org.
About the Huggies Brand
Huggies believes deeply in the Power of Hugs. That’s why every Huggies diaper and wipe is inspired by parents’ hugs. For nearly 40 years, Huggies has been helping parents provide love, care and reassurance to help babies thrive. No Baby Unhugged is Huggies promise to ensure babies get the care they need to thrive – from innovative everyday products, growing hospital hugger programs and specially-designed products for the tiniest of babies, to diapers and wipes donations. Huggies is the fastest growing diaper brand in hospitals and partners with NICU nurses to develop diapers and wipes that meet the specific needs of pre-term infants. For more information on Huggies No Baby Unhugged program visit the “Why Huggies?” page at Huggies.com.
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