HONG KONG, 2017-Sep-29 — /EPR Retail News/ — Chow Tai Fook is collaborating with Disney this year again to introduce a new lineup of Disney “Tsum Tsum” Collection with new characters and fun-filled designs. Apart from the beloved character-inspired charms/pendants and ear studs, the new series is set to encompass an exquisite range of pure gold pieces, including gold card, gold coins and gold coin set, making it a true collectible not to be missed.
Chow Tai Fook’s New Pure Gold Collectibles
The highly popular Chow Tai Fook Disney “Tsum Tsum” Collection jointly presented by Chow Tai Fook and Disney last year represents the perfect match between Disney’s much-loved characters and the Company’s stunning jewellery design. Sought after by fans of all ages, the versatile and cute jewellery pieces allow wearers to amp up different looks and showcase their styles. In response to the overwhelming demand, Chow Tai Fook is pleased to introduce three new pure gold designs this time, including pure gold card and pure gold coin sets featuring the adorable “Tsum Tsum” characters. The individually-packed pure gold coins adorned with Mickey and Minnie and the characters from Frozen come with a special package, and can be worn as ornaments. Marrying adorable characters with the finest pure gold, these coins will enrich the precious collection of every fan.
New Disney “Tsum Tsum” Characters Joining the Team of Cuteness
The Chow Tai Fook Disney “Tsum Tsum” Collection impresses with its playful and unique jewellery designs the lovely stacking characters in the namesake game. The new addition sees the arrival of some familiar faces, including Sadness, Joy and Anger from Inside out, Mike and Sulley from Monsters, Inc., Dumbo, Lady, Winnie the Pooh and Stitch, who join the big family of Mickey, Minnie, Aliens, Baymax and Frozen’s characters to spread joy and love.
[Chow Tai Fook Disney “Tsum Tsum” Fitting Room]
Pop singer Joey Wong (JW) and KOL LuLu Tung were invited to star in the “Chow Tai Fook Disney ‘Tsum Tsum’ Fitting Room – The Three Little Secrets between Girlfriends” campaign video. As they demonstrate the “best friend” styles in different occasions in the video, the three little stories about friendship, namely “Blue Monday”, “Happy Friday” and “Chill Weekend”, will certainly touch the heart of every girl. Watch the video: https://goo.gl/hW8V8M
Chow Tai Fook Disney “Tsum Tsum” Collection Store Events
From 30 September to 15 October (every Saturday & Sunday), the first 50 individuals/teams completing the Chow Tai Fook Disney “Tsum Tsum” Collection store events in each session at selected Chow Tai Fook stores* will receive a Häagen-Dazs™ single scoop voucher. The winner in each session will also get a Häagen-Dazs™ “Star” Ice Cream Mooncake or Ice Cream Fondue voucher.
*Selected Chow Tai Fook stores
| Date | Time | Store Address |
| September 30 (Sat) | 2-5 PM | Shop No. 312-313, Level 3, Phase 1, New Town Plaza, Sha Tin |
| October 1 (Sun) | 2-5 PM | Shop No. G01, G/F, Laforet Excelsior Plaza, 24-26 East Point Road, Causeway Bay |
| October 7 (Sat) | 2-5 PM | G/F, 677 Nathan Road, Mong Kok |
| October 8 (Sun) | 2-5 PM | Shop G11-G14, Park Lane Shoppers Boulevard, 123 Nathan Road, Tsim Sha Tsui |
| October 14 (Sat) | 2-5 PM | Shop 1010, L1, Yoho Mall I , 9 Long Yat Road, Yuen Long |
| October 15 (Sun) | 2-5 PM | Shop No. C-22, Concourse Level, APM, Millennium City 5, 418 Kwan Tong Road, Kwun Tong |
Shopping offers
Customers can enjoy HK$150-250 cash discount upon purchase of selected items of Disney “Tsum Tsum” collection (Retail price HK$1,500-3,100) during event days. Customers who purchase with highest amount of Chow Tai Fook Disney “Tsum Tsum” Collection) during event time (2-5 PM) is entitled to win a pair of gold coins of Chow Tai Fook Disney “Tsum Tsum” Collection (worth HK$520).
SOURCE: Chow Tai Fook Jewellery Company Limited
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